craft glue
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 988K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay$2.76–$20.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.79avg listing price — sweet spot $15–$100
Review moat
Bad6,254avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, craft glue is a $1.3M/yr Amazon United States market (988K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov. Verdict: Skip it — 47/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
craft glue market data
- Units sold / yr
- 125K–150K
- avg 4,000–5,000/product
- Revenue / yr
- $1.2M–$1.5M
- units × avg price
- Conversion rate
- 13.5%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 55%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
8 flat
Sellers
50
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
2%
- Aleene's75%
- Bearly Art9%
- FITTDYHE7%
- Cruzix3%
- Craft County2%
- Mod Podge2%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.7×
Top craft glue search terms
- craft glue367K/yr
- tacky glue219K/yr
- aleenes tacky glue66K/yr
- tacky glue for crafts51K/yr
- craft glue quick dry43K/yr
- glue for crafts46K/yr
- art glues37K/yr
- crafting glue32K/yr
- aileens tacky glue18K/yr
- aleenes original tacky glue9K/yr
Top craft glue products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aleenes All Purpose Tacky Glue 8-Ounce Clear (15599)
Aleene's$7.764.8★9,594 rev
Aleenes AR6-2 Clear Gel Tacky Glue 4 oz. 4 oz. Multicolor
Aleene's$2.764.5★5,257 rev
Aleenes Original Tacky Glue All Purpose Adhesive Perfect for Crafts and DIY Projects Dries Fast and Clear 2 fl oz 6-Pack
Aleene's$10.464.7★767 rev
Aleenes Orignial Tacky Glue for Crafts in Always Ready Bottle Nontoxic Dries Clear 4 fl oz
Aleene's$6.664.7★6,620 rev
Aleenes Original Tacky Glue All Purpose Adhesive Perfect for Crafts and DIY Projects Dries Fast and Clear 8 fl oz 3-Pack
Aleene's$15.374.8★9,594 rev
Newest
by launch date
B7000 Glue Clear for Rhinestones 4pcs 15mL Strong Adhesive B-7000 Jewelry Bead Gem Glue with Precision Tip Quick Dry Bedazzling Adhesive for Jewelry Making Clothe Fabric Shoes DIY Crafts Nail Art
Evatage$5.19987 rev
All-Purpose Tacky Glue Premium Adhesive for Crafts Jewelry and Household Repairs Original 4 Oz. (1 Bottle)
Craft County$6.63259 rev
All-Purpose Tacky Glue Premium Adhesive for Crafts Jewelry and Household Repairs Quick Dry 4 Oz. (1 Bottle)
Craft County$7.44149 rev
B7000 Jewelry Glue for Making FITTDYHE 1PCS 50ML/1.69 fl oz Clear Adhesive for Rhinestone Fabric Multipurpose Super B-7000 for Phone Repair Nail Art Wood Glass Charms
FITTDYHE$6.068,384 rev
B7000 Adhesive Rhinestones Glue for Crafts 2PCS 110ml / 3.7 fl oz with 5 Dotting Pen Tool Wax Pencil and Tweezer Jewelry Glue for DIY Craft Makeup Shoes Jewelry Making Nail Art
FITTDYHE$9.808,384 rev
Trending
90-day click momentumAleenes AR6-2 Clear Gel Tacky Glue 4 oz. 4 oz. Multicolor
Aleene's$2.764.5★
Aleenes Quick Dry Tacky Glue for Crafts in Always Ready Bottle Nontoxic Dries Extra Fast and Clear 4 fl oz
Aleene's$5.404.7★
B7000 Jewelry Glue for Making FITTDYHE 1PCS 50ML/1.69 fl oz Clear Adhesive for Rhinestone Fabric Multipurpose Super B-7000 for Phone Repair Nail Art Wood Glass Charms
FITTDYHE$6.064.6★
B7000 Glue Clear for Rhinestones 4pcs 15mL Strong Adhesive B-7000 Jewelry Bead Gem Glue with Precision Tip Quick Dry Bedazzling Adhesive for Jewelry Making Clothe Fabric Shoes DIY Crafts Nail Art
Evatage$5.194.7★
Aleenes Original Tacky Glue All Purpose Adhesive Perfect for Crafts and DIY Projects Dries Fast and Clear 2 fl oz 6-Pack
Aleene's$10.464.7★
What buyers say about craft glue
What buyers praise and complain about, mined from review topics.What buyers love
“Sticks very well”
“Excellent product that we have used for years”
“Ease of use”
“Great Value”
“Does the job very well”
“As advertised”
“Super strong”
“Great size”
“Easy to use and holds well”
“Smart design and great value”
What buyers complain about
“Poor adhesion”
“it just doesn't work properly afterwards”
“Strong Chemical Smell”
“is a small bottle”
“it just bent it”
“Too difficult to use”
“I feel like its a bit expensive”
“Very weak”
“Pretty thick and hard to squeeze out”
“Doesnt dry clear”
Top return reasons
Common questions
- Is craft glue profitable to sell on Amazon United States?
- The niche generates $1.3M/yr across 20 tracked products. 90-day search growth is -8.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the craft glue niche?
- 8 brands and 50 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in craft glue?
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Smell. The return rate is 0.9%.
- When does demand for craft glue peak?
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the craft glue niche?
- Listings span $2.76–$20.94; the average listing price is $9.79 (sweet spot $15–$100). The average incumbent carries 6,254 reviews — the moat a new listing must climb.