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Craft Glue

Fail

The top 5 brands take 95% of clicks, so Craft Glue is a Fail.

Flapen Score
41
41 / 100
Ranks 3,360 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 46
Market size
$423K/yr1.0M searches / yr
90-day growth
-2.1%search demand this quarter
Competition
62%top-5 click share · 9 brands · 47 sellers

Flapen Score

Craft Glue against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Craft Glue is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Craft Glue market on Amazon at a glance

Shoppers on Amazon United States searched for Craft Glue 1.0M times last year and spent an estimated $423K. The top 5 brands take 95% of clicks. Demand peaks in Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $423K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
4.4%
Market size, estimated
$423Ka year
Peak month
November1.7× the quietest month
Top search term
craft glue371K searches a year

02 · Price

A sale here is worth $9.54.

Listings sell for $9.54 on average, from $2.64 to $21.54. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At $9.54 that is $38K to $48K a year per listing.

Average price
$9.54under the $15 to $100 sweet spot
Price range
$2.64–$21.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
4,000–5,000
Revenue per listing a year
$38K–$48K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Adhesives. It carries 5,522 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#42in Adhesives
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
5,522per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Craft Glue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

47

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

4%

  • Brand 176%
  • Brand 28%
  • Brand 36%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (3 brands, 4%)

Demand

Craft Glue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMayAug

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Craft Glue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • craft glue371K/yr
  • tacky glue220K/yr
  • aleenes tacky glue69K/yr
  • tacky glue for crafts51K/yr
  • art glues41K/yr
  • craft glue quick dry43K/yr
  • glue for crafts46K/yr
  • crafting glue33K/yr
  • aleenes original tacky glue12K/yr
  • aileens tacky glue19K/yr

Reviews and returns

What reviews say buyers love and hate about Craft Glue

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Adhesion/Stickiness”
34%of negative reviews mention “Adhesion/Stickiness”
0.9%of orders come back
“Poor adhesion”
A buyer, on “Adhesion/Stickiness”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Craft Glue questions

Answered from the same tracked data.