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Craft Cutting Tools

Fail

Shoppers spend an estimated $17K a year here, so Craft Cutting Tools is a Fail.

Flapen Score
49
49 / 100
Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 46
Market size
$17K/yr76K searches / yr
90-day growth
+4.2%search demand this quarter
Competition
52%top-5 click share · 18 brands · 39 sellers

Flapen Score

Craft Cutting Tools against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Craft Cutting Tools is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Craft Cutting Tools market on Amazon at a glance

Shoppers on Amazon United States searched for Craft Cutting Tools 76K times last year and spent an estimated $17K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+4.2%
Conversion, latest week
1.6%
Market size, estimated
$17Ka year
Peak month
December3.6× the quietest month
Top search term
stencil cutter14K searches a year

02 · Price

A sale here is worth $14.09.

Listings sell for $14.09 on average, from $4.77 to $114.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.09 that is $0 to $1K a year per listing.

Average price
$14.09under the $15 to $100 sweet spot
Price range
$4.77–$114.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #180 within Cutting Tools. It carries 2,917 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#180in Cutting Tools
Average rating
3.98 starsAmazon United States average 4.42 stars
Average reviews
2,917per listing
Listings tracked
28

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Craft Cutting Tools products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

$0$862$2K$3K$3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

39

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 92%

Open market

24%

  • Moicstiy25%
  • Crafty Products17%
  • Sutekus11%
  • VViViD10%
  • FolkArt7%
  • Fiskars6%

Demand

Craft Cutting Tools search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJulAug

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Craft Cutting Tools search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stencil cutter14K/yr
  • cutting craft tool15K/yr
  • arvilaro cutting craft tool8K/yr
  • precision cutting tool6K/yr
  • craft cutting tool10K/yr
  • craft cutter tool5K/yr
  • stencil cutting tool3K/yr
  • fine slice cutting tool4K/yr
  • cutting craft tool 360-degree rotating blade1K/yr
  • craft cutting tools 360 rotating blade paper-cutter3K/yr

Reviews and returns

What reviews say buyers love and hate about Craft Cutting Tools

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Advertised Vs Actual Product”
12%of negative reviews mention “Functionality-Overall”
1.2%of orders come back
“Doesnt work”
A buyer, on “Functionality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Craft Cutting Tools questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data