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Craft Box

Maybe

The top 5 brands take only 40% of clicks. But demand is soft, at -11.0% this quarter, so Craft Box is a Maybe.

Flapen Score
60
60 / 100
Top 4% of 4,656 Arts, Crafts & Sewing niches · +14 vs the category median of 46
Market size
$1.1M/yr2.3M searches / yr
90-day growth
-11.0%search demand this quarter
Competition
29%top-5 click share · 54 brands · 113 sellers

Flapen Score

Craft Box against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Craft Box is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Craft Box market on Amazon at a glance

Shoppers on Amazon United States searched for Craft Box 2.3M times last year and spent an estimated $1.1M. The top 5 brands take 40% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
2.0%
Market size, estimated
$1.1Ma year
Peak month
June1.8× the quietest month
Top search term
art supply organizer307K searches a year

02 · Price

A sale here is worth $23.69.

Listings sell for $23.69 on average, from $7.31 to $60.99. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $23.69 that is $12K to $18K a year per listing.

Average price
$23.69inside the $15 to $100 sweet spot
Price range
$7.31–$60.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
$12K–$18K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #96 within Organization, Storage & Transport. It carries 3,452 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.1%
Average rank
#96in Organization, Storage & Transport
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
3,452per listing
Listings tracked
74

04 · Newcomers

10 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
10Amazon's first-year sales bar
Average brand age
38 months

Products

Top Craft Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

54 falling

Sellers

113

Top-5 brand share

40%

Top 20: 73%

Top-5 click share

29%

Top 20: 58%

Open market

55%

  • Brand 113%
  • Brand 27%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Craft Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Craft Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • art supply organizer307K/yr
  • bead storage249K/yr
  • bead organizers and storage177K/yr
  • craft box221K/yr
  • art organizer127K/yr
  • craft storage box114K/yr
  • art supplies organizer100K/yr
  • art box118K/yr
  • craft room80K/yr
  • art storage organizer94K/yr

Reviews and returns

What reviews say buyers love and hate about Craft Box

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Storage Capacity”
20%of negative reviews mention “Size-Overall”
2.3%of orders come back
“Too large”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Craft Box questions

Answered from the same tracked data.