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craft adhesives

Skip it

A small market ($53K/yr) — this niche doesn't clear our bar today.

Market size 13Growth 30Conversion 95Competition 46Returns 96Price range 68Avg price 79Brand share 23Review moat 31Quality gap 37

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great12.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.40

avg listing price — sweet spot $15–$100

Price range

Good$2.76–$41.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,425.19

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+4.1%

90-day search growth — must beat 0% to launch

Brand share

Bad91%

top-5 brand share — brand-locked demand

Market size

Bad$53K

$53K/yr · 27K searches

According to Flapen's Amazon United States niche tracking, craft adhesives is a $53K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 47/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

craft adhesives market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
$66K–$82K
units × avg price
Conversion rate
12.0%
Avg BSR
#225
Page quality
0%
Prime
100%
Sponsored
67%
Out of stock
0.0%
Avg brand age
55 months
Avg seller age
156 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

50

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

7%

  • Scrapbook Adhesives78%
  • FITTDYHE4%
  • WHITIN3%
  • E60003%
  • Aleene's2%
  • MARCADORUS2%
  • Open — no brand owns it (4 brands, 7%)

Demand

Weekly Amazon search volume, last 34 weeks — +4.1% search growth over the last 90 days.
700500Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jun '26

Top craft adhesives search terms

  • craft adhesives8K/yr
  • scrapbook adhesives e-z runner5K/yr
  • craft adhesive6K/yr
  • ez runner grand refill5K/yr
  • ez runner grand3K/yr
All search terms

Top craft adhesives products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$11K30%$16K40%$21K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about craft adhesives

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness38%

“Good adhesive”

Ease Of Use12%

“Easy to use”

Quality-Overall10%

“Good product and very versatile”

Value For Money7%

“Good deal”

Advertised Vs Actual Product7%

“As Advertised”

Efficiency6%

“Does the job very well”

Strength2%

“its rock solid”

Durability2%

“Very durable”

Size-Overall2%

“Great size”

Functionality-Overall1%

“Gets the job done”

What buyers complain about

Adhesion/Stickiness35%

“Poor adhesion”

Durability11%

“Fell apart”

Functionality-Overall8%

“Didn't work for me”

Quality-Overall6%

“Poor quality”

Value For Money5%

“They were not cheap”

Ease Of Use5%

“Too hard to squeeze out”

Size-Overall3%

“Too small”

Product Condition2%

“appeared to have been used already”

Strength2%

“Wish it were stronger”

Smell2%

“smells very strong”

Top return reasons

Adhesion/Stickiness53%
Functionality-Overall10%
Value For Money8%
Defective Material/Parts5%
Advertised Vs Actual Product4%
Size-Overall4%
Dispensing Mechanism2%
Product Condition1%
Feet Fit1%
Quality-Overall1%

Common questions

Is craft adhesives profitable to sell on Amazon United States?
The niche generates $53K/yr across 21 tracked products. 90-day search growth is +4.1%. Flapen's verdict: Skip it (47/100).
How competitive is the craft adhesives niche?
10 brands and 50 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in craft adhesives?
Top complaints mined from reviews: Adhesion/Stickiness, Durability, Functionality-Overall. The return rate is 0.7%.
What does it cost to enter the craft adhesives niche?
Listings span $2.76–$41.03; the average listing price is $16.40 (sweet spot $15–$100). The average incumbent carries 3,425 reviews — the moat a new listing must climb.