Crackle Paint
FailDemand is soft, at -19.7% this quarter, so Crackle Paint is a Fail.
- Flapen Score
- 46 / 100Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median46
- Market size
- $68K/yr87K searches / yr
- 90-day growth
- -19.7%search demand this quarter
- Competition
- 65%top-5 click share · 12 brands · 78 sellers
Flapen Score
Crackle Paint against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Crackle Paint is stronger. Inside it, weaker.
Market
The Crackle Paint market on Amazon at a glance
Shoppers on Amazon United States searched for Crackle Paint 87K times last year and spent an estimated $68K. The top 5 brands take 81% of clicks. Demand peaks in Feb. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 6.2% of those searches ended in a purchase.
Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.
- Searches, last 12 months
- 87K
- Growth, 90 days vs prior 90
- -19.7%
- Conversion, latest week
- 6.2%
- Market size, estimated
- $68Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- crackle paint42K searches a year
02 · Price
A sale here is worth $12.53.
Listings sell for $12.53 on average, from $3.31 to $21.96. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $12.53 that is $3K to $6K a year per listing.
- Average price
- $12.53under the $15 to $100 sweet spot
- Price range
- $3.31–$21.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #786 within Painting. It carries 1,003 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #786in Painting
- Average rating
- 4.22 starsAmazon United States average 4.42 stars
- Average reviews
- 1,003per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Crackle Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
FolkArt Home Decor Chalk Furniture & Craft Acrylic Paint in Assorted Colors 8 ounce Crackle
- Price
- $11.56
- Rating
- 4.4/5
- Reviews
- 919
- Age
- 22y ago

FolkArt Medium (8 Ounce) 696 Crackle
- Price
- $11.03
- Rating
- 4.4/5
- Reviews
- 2,020
- Age
- 15y ago

FolkArt Medium (2-Ounce) 694 Crackle White
- Price
- $3.31
- Rating
- 4.2/5
- Reviews
- 436
- Age
- 18y ago

118g Crack Texture Paste and 118g Base Coat Acrylic Paint Cracking Paste for Hand-Painted Art Cracked Paint Effect Shaping Paste Crafting Supplies Handcrafted Art Artistic Texture
- Price
- $15.92
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8mo ago

Mod Podge One-Step Crackle Medium 8 fl oz Premium Acrylic Craft Sealer Perfect for Easy to Apply DIY Arts and Crafts CS25384
- Price
- $10.72
- Rating
- 3.7/5
- Reviews
- 353
- Age
- 4y ago
Trending
estimated 90-day click momentum
118g Crack Texture Paste and 118g Base Coat Acrylic Paint Cracking Paste for Hand-Painted Art Cracked Paint Effect Shaping Paste Crafting Supplies Handcrafted Art Artistic Texture
- Price
- $15.92
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8mo ago

118g Crackle Texture Paste and 118g Base Coat Professional Acrylic Crackle Medium Shaping Paste- Cracked Paint Effect DIY Art Supplies with Cracking Effect Durable Texture Handcrafted Art
- Price
- $15.51
- Rating
- 2.8/5
- Reviews
- 6
- Age
- 8mo ago

FolkArt Medium (2-Ounce) 694 Crackle White
- Price
- $3.31
- Rating
- 4.2/5
- Reviews
- 436
- Age
- 18y ago

Vallejo Acrylic Paint Crackle
- Price
- $7.40
- Rating
- 4.7/5
- Reviews
- 11,886
- Age
- 10y ago

GOLDEN Crackle Paste 8 fl. oz. Jar Professional Acrylic Paste Medium Opaque
- Price
- $15.94
- Rating
- 4.4/5
- Reviews
- 805
- Age
- 17y ago
Newest
by launch date
118g Crack Texture Paste and 118g Base Coat Acrylic Paint Cracking Paste for Hand-Painted Art Cracked Paint Effect Shaping Paste Crafting Supplies Handcrafted Art Artistic Texture
- Price
- $15.92
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8mo ago

118g Crackle Texture Paste and 118g Base Coat Professional Acrylic Crackle Medium Shaping Paste- Cracked Paint Effect DIY Art Supplies with Cracking Effect Durable Texture Handcrafted Art
- Price
- $15.51
- Rating
- 2.8/5
- Reviews
- 6
- Age
- 8mo ago

FolkArt Vintage Effects Paint Mediums Kit 5 Piece Set Includes 2 Mediums and 3 Chip Brushes for DIY Arts and Crafts Projects
- Price
- $16.51
- Rating
- 3.7/5
- Reviews
- 10
- Age
- 1y ago

Mod Podge One-Step Crackle Medium 8 fl oz Premium Acrylic Craft Sealer Perfect for Easy to Apply DIY Arts and Crafts CS25384
- Price
- $10.72
- Rating
- 3.7/5
- Reviews
- 353
- Age
- 4y ago

Tim Holtz - Ranger Distress CRCKL Paint TRANSLUCEN Translucent 3
- Price
- $9.30
- Rating
- 4.2/5
- Reviews
- 104
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
78
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
14%
- FolkArt54%
- Ranger10%
- DGAGA6%
- Mod Podge5%
- GOLDEN5%
- Vallejo5%
- Open — no brand owns it (6 brands, 14%)
Demand
Crackle Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.9×
Search terms
Top Crackle Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- crackle paint42K/yr
- crackle medium21K/yr
- crackle10K/yr
- crackle medium for acrylic paint4K/yr
- crackle paint for crafts5K/yr
- crackle paint for wood3K/yr
- craquelure2K/yr
Reviews and returns
What reviews say buyers love and hate about Crackle Paint
We read the reviews and the return reasons for every product selling here.
“Did not work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Crackle Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









