Cotton Watercolor Paper
FailThe top 5 brands take 100% of clicks, so Cotton Watercolor Paper is a Fail.
- Flapen Score
- 49 / 100Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 4649
- Market size
- $766K/yr438K searches / yr
- 90-day growth
- -0.6%search demand this quarter
- Competition
- 64%top-5 click share · 3 brands · 54 sellers
Flapen Score
Cotton Watercolor Paper against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Cotton Watercolor Paper is stronger. Inside it, weaker.
Market
The Cotton Watercolor Paper market on Amazon at a glance
Shoppers on Amazon United States searched for Cotton Watercolor Paper 438K times last year and spent an estimated $766K. All 3 brands take every click. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 438K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $766K a year.
- Searches, last 12 months
- 438K
- Growth, 90 days vs prior 90
- -0.6%
- Conversion, latest week
- 6.1%
- Market size, estimated
- $766Ka year
- Peak month
- December1.3× the quietest month
- Top search term
- arches watercolor paper193K searches a year
02 · Price
A sale here is worth $28.86.
Listings sell for $28.86 on average, from $9.39 to $62.92. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $28.86 that is $43K to $58K a year per listing.
- Average price
- $28.86inside the $15 to $100 sweet spot
- Price range
- $9.39–$62.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $43K–$58K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #343 within Art Paper. It carries 2,594 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #343in Art Paper
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 2,594per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Cotton Watercolor Paper products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Arches Watercolor Paper Pad 140 pound Cold Press 9x12
- Price
- $22.27
- Rating
- 4.8/5
- Reviews
- 8,857
- Age
- 10y ago

Arches Watercolor Pad Cold Press 9x12 inches 12 Sheets - Professional Art Paper for Watercolor Gouache Ink Acrylic
- Price
- $21.09
- Rating
- 4.9/5
- Reviews
- 2,508
- Age
- 8y ago

Arches Aquarelle Travel Pad
- Price
- $22.34
- Rating
- 4.8/5
- Reviews
- 726
- Age
- 3y ago

Arches Aquarelle Watercolor Paper Pad Cold Pressed 140lb/300gsm 12 Sheet 10x14 inch 1 Count
- Price
- $26.94
- Rating
- 4.8/5
- Reviews
- 8,857
- Age
- 14y ago

Arches Watercolor Pad 9 x 12 inches Natural White 100% Cotton Paper - 12 Sheet Arches 140 lb Cold Press Pad.
- Price
- $26.51
- Rating
- 4.8/5
- Reviews
- 1,135
- Age
- 10y ago
Trending
estimated 90-day click momentum
Arches - Enc Pad 14.8 x 21 12H Aquarelle 100% Fine 300 g White NAT (A1795090)
- Price
- $18.78
- Rating
- 4.7/5
- Reviews
- 670
- Age
- 6y ago

Arches Watercolor Pad 9 x 12 inches Natural White 100% Cotton Paper - 12 Sheet Arches 140 lb Cold Press Pad.
- Price
- $26.51
- Rating
- 4.8/5
- Reviews
- 1,135
- Age
- 10y ago

Arches Watercolor Paper Block Cold Press 9 x 12 140 pound
- Price
- $46.00
- Rating
- 4.8/5
- Reviews
- 3,875
- Age
- 10y ago

Arches Watercolor Paper Block Cold Press 12 x 16 140 pound
- Price
- $62.92
- Rating
- 4.8/5
- Reviews
- 3,875
- Age
- 10y ago

Hahnemuhle Watercolor Book 100% Cotton Cold Press 250gsm A6 Portrait (10625350)
- Price
- $16.18
- Rating
- 4.6/5
- Reviews
- 439
- Age
- 3y ago
Newest
by launch date
Non-Warping 100% Cotton Watercolor Paper Block - 20 Sheets of 160lb/350gsm Cold Press Water Color Art Supplies for Wet Dry and Mixed Media Painting for Watercolor Gouache Acrylic (7 x 5)
- Price
- $9.39
- Rating
- 4.6/5
- Reviews
- 910
- Age
- 3y ago

Arches Aquarelle Travel Pad
- Price
- $22.34
- Rating
- 4.8/5
- Reviews
- 726
- Age
- 3y ago

Hahnemuhle Watercolor Book 100% Cotton Cold Press 250gsm A6 Portrait (10625350)
- Price
- $16.18
- Rating
- 4.6/5
- Reviews
- 439
- Age
- 3y ago

Hahnemhle 10625357 Watercolour Book 250 G/M2 100% Cotton AQUARELA NOTEBOK TAM 19.5X19.5CM 30 FLS/60 PAG. Natural White
- Price
- $32.84
- Rating
- 4.6/5
- Reviews
- 439
- Age
- 4y ago

Hahnemuhle Collection Watercolor 300 Pad Cold Pressed 9x12 Inches 300gsm
- Price
- $21.57
- Rating
- 4.6/5
- Reviews
- 468
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
54
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
0%
- Arches87%
- Hahnemühle11%
- PaperPopular3%
- Open — no brand owns it (0%)
Demand
Cotton Watercolor Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Cotton Watercolor Paper search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- arches watercolor paper193K/yr
- arches watercolor paper 140 lb cold press61K/yr
- hahnemuhle watercolor sketchbook24K/yr
- arches cold press watercolor paper27K/yr
- hahnemuhle watercolor paper15K/yr
- watercolor paper 100% cotton14K/yr
- arches watercolor block13K/yr
- arches paper14K/yr
- hahnemuhle sketchbook10K/yr
- hahnemuhle9K/yr
Reviews and returns
What reviews say buyers love and hate about Cotton Watercolor Paper
We read the reviews and the return reasons for every product selling here.
“albeit expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cotton Watercolor Paper questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









