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Cotton Thread

Maybe

An estimated 0.8% of orders come back. But the top 5 brands take 100% of clicks, so Cotton Thread is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 4,656 Arts, Crafts & Sewing niches · +5 vs the category median of 46
Market size
$749K/yr536K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
55%top-5 click share · 4 brands · 74 sellers

Flapen Score

Cotton Thread against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Cotton Thread is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cotton Thread market on Amazon at a glance

Shoppers on Amazon United States searched for Cotton Thread 536K times last year and spent an estimated $749K. All 4 brands take every click. Demand peaks in Mar. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 536K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $749K a year.

Searches, last 12 months
536K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
6.7%
Market size, estimated
$749Ka year
Peak month
March1.6× the quietest month
Top search term
gutermann sewing thread227K searches a year

02 · Price

A sale here is worth $21.02.

Listings sell for $21.02 on average, from $6.85 to $56.92. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $21.02 that is $21K to $26K a year per listing.

Average price
$21.02inside the $15 to $100 sweet spot
Price range
$6.85–$56.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$21K–$26K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #295 within Thread & Floss. It carries 2,279 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#295in Thread & Floss
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
2,279per listing
Listings tracked
28

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Cotton Thread products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

74

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 91%

Open market

0%

  • Brand 194%
  • Brand 23%
  • Brand 32%
  • Brand 41%
  • Open — no brand owns it (0%)

Demand

Cotton Thread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.6×

Search terms

Top Cotton Thread search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gutermann sewing thread227K/yr
  • gutermann thread103K/yr
  • gutermann thread for sewing machine44K/yr
  • gutermann cotton thread30K/yr
  • gutermann polyester sewing thread25K/yr
  • gutermann polyester thread20K/yr
  • gutterman thread14K/yr
  • gutermann14K/yr
  • gutermann sew all thread7K/yr
  • sewing thread gutermann7K/yr

Reviews and returns

What reviews say buyers love and hate about Cotton Thread

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Quality-Overall”
0.8%of orders come back
“Cheap Quality - Buy Elsewhere”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cotton Thread questions

Answered from the same tracked data.