Cotton Thread
MaybeAn estimated 0.8% of orders come back. But the top 5 brands take 100% of clicks, so Cotton Thread is a Maybe.
- Flapen Score
- 51 / 100Top 26% of 4,656 Arts, Crafts & Sewing niches · +5 vs the category median of 4651
- Market size
- $749K/yr536K searches / yr
- 90-day growth
- -5.0%search demand this quarter
- Competition
- 55%top-5 click share · 4 brands · 74 sellers
Flapen Score
Cotton Thread against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Cotton Thread is stronger. Inside it, weaker.
Market
The Cotton Thread market on Amazon at a glance
Shoppers on Amazon United States searched for Cotton Thread 536K times last year and spent an estimated $749K. All 4 brands take every click. Demand peaks in Mar. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 536K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $749K a year.
- Searches, last 12 months
- 536K
- Growth, 90 days vs prior 90
- -5.0%
- Conversion, latest week
- 6.7%
- Market size, estimated
- $749Ka year
- Peak month
- March1.6× the quietest month
- Top search term
- gutermann sewing thread227K searches a year
02 · Price
A sale here is worth $21.02.
Listings sell for $21.02 on average, from $6.85 to $56.92. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $21.02 that is $21K to $26K a year per listing.
- Average price
- $21.02inside the $15 to $100 sweet spot
- Price range
- $6.85–$56.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $21K–$26K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #295 within Thread & Floss. It carries 2,279 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #295in Thread & Floss
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 2,279per listing
- Listings tracked
- 28
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Cotton Thread products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Gutermann Thread Set: Sew-All: 100m: Pack of 20 Assorted
- Price
- $26.99
- Rating
- 4.7/5
- Reviews
- 10,132
- Age
- 8y ago

Gutermann Spool Box 26 Cotton Thread Set Assorted Colors (6818670)
- Price
- $32.11
- Rating
- 4.6/5
- Reviews
- 523
- Age
- 4y ago

Gutermann Sew-All Thread Polyester Black 250 m 5.5x2.5x2.5 cm
- Price
- $6.85
- Rating
- 4.8/5
- Reviews
- 5,170
- Age
- 10y ago

Gutermann Sew-All Thread 1 094yd Nu White
- Price
- $9.97
- Rating
- 4.7/5
- Reviews
- 3,456
- Age
- 18y ago

Gutermann Sew-All Thread 1 094yd Nu White - 5 Pack
- Price
- $38.48
- Rating
- 4.7/5
- Reviews
- 96
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Gutermann Sew-All Polyester Sewing Thread Set 42 Spools 100m Each Thread Set in Organizer Case
- Price
- $56.92
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Gtermann Gutermann Cotton 50 Thread Set 10 Spools734016-3
- Price
- $22.11
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 2y ago

Gutermann 26 Spool Collection
- Price
- $29.78
- Rating
- 4.7/5
- Reviews
- 1,267
- Age
- 12y ago

Gutermann Sew-All Polyester Thread Set Black & White 7 Spools
- Price
- $13.73
- Rating
- 4.8/5
- Reviews
- 174
- Age
- 14y ago

Gutermann Thread Set: Sew-All: Black & White: 7 x 100m
- Price
- $14.05
- Rating
- 4.7/5
- Reviews
- 10,132
- Age
- 12y ago
Newest
by launch date
Gutermann Sew-All Polyester Sewing Thread Set 42 Spools 100m Each Thread Set in Organizer Case
- Price
- $56.92
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Gutermann Sew-All Thread 547yd - 5 Pack (Egg Shell)
- Price
- $26.98
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 9mo ago

Gutermann Sew-All Thread 1 094yd Nu White - 5 Pack
- Price
- $38.48
- Rating
- 4.7/5
- Reviews
- 96
- Age
- 11mo ago

Gutermann Sew-All Thread (500m/547yd Each) 3-Pack Bundle with Bellas Crafts Soft Tape Measure (Mist Grey - 102)
- Price
- $20.37
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 1y ago

Gtermann Gutermann Cotton 50 Thread Set 10 Spools734016-3
- Price
- $22.11
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
74
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 91%
Open market
0%
- Gütermann94%
- H. A. Kidd3%
- Bella's Crafts2%
- A&E GUTERMANN CONSUMER DIV1%
- Open — no brand owns it (0%)
Demand
Cotton Thread search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.6×
Search terms
Top Cotton Thread search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gutermann sewing thread227K/yr
- gutermann thread103K/yr
- gutermann thread for sewing machine44K/yr
- gutermann cotton thread30K/yr
- gutermann polyester sewing thread25K/yr
- gutermann polyester thread20K/yr
- gutterman thread14K/yr
- gutermann14K/yr
- gutermann sew all thread7K/yr
- sewing thread gutermann7K/yr
Reviews and returns
What reviews say buyers love and hate about Cotton Thread
We read the reviews and the return reasons for every product selling here.
“Cheap Quality - Buy Elsewhere”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cotton Thread questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









