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Cotton Ribbon

Fail

Shoppers spend an estimated $37K a year here, so Cotton Ribbon is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$37K/yr184K searches / yr
90-day growth
+13.0%search demand this quarter
Competition
34%top-5 click share · 39 brands · 44 sellers

Flapen Score

Cotton Ribbon against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Cotton Ribbon is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cotton Ribbon market on Amazon at a glance

Shoppers on Amazon United States searched for Cotton Ribbon 184K times last year and spent an estimated $37K. The top 5 brands take 52% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
+13.0%
Conversion, latest week
1.9%
Market size, estimated
$37Ka year
Top search term
cotton ribbon63K searches a year

02 · Price

A sale here is worth $10.52.

Listings sell for $10.52 on average, from $4.03 to $38.53. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $10.52 that is $0 to $1K a year per listing.

Average price
$10.52under the $15 to $100 sweet spot
Price range
$4.03–$38.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #522 within Trim & Embellishments. It carries 563 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
98%
Out of stock, average day
1.9%
Average rank
#522in Trim & Embellishments
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
563per listing
Listings tracked
60

04 · Newcomers

3 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Cotton Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

39 falling

Sellers

44

Top-5 brand share

52%

Top 20: 84%

Top-5 click share

34%

Top 20: 65%

Open market

44%

  • Brand 116%
  • Brand 212%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Cotton Ribbon search demand

Weekly searches over the year. Pick a range.

4K3KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Cotton Ribbon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cotton ribbon63K/yr
  • boho ribbon24K/yr
  • printed ribbon24K/yr
  • linen ribbon25K/yr
  • fun ribbon18K/yr
  • patterned ribbon19K/yr
  • pattern ribbon12K/yr

Reviews and returns

What reviews say buyers love and hate about Cotton Ribbon

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Color”
23%of negative reviews mention “Size-Overall”
2.4%of orders come back
“Super small”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cotton Ribbon questions

Answered from the same tracked data.