Skip to content

Cotton Flannel Fabric

Maybe

An estimated 1.0% of orders come back. But demand is soft, at -33.9% this quarter, so Cotton Flannel Fabric is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 4,656 Arts, Crafts & Sewing niches · +5 vs the category median of 46
Market size
$127K/yr438K searches / yr
90-day growth
-33.9%search demand this quarter
Competition
42%top-5 click share · 24 brands · 69 sellers

Flapen Score

Cotton Flannel Fabric against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Cotton Flannel Fabric is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cotton Flannel Fabric market on Amazon at a glance

Shoppers on Amazon United States searched for Cotton Flannel Fabric 438K times last year and spent an estimated $127K. The top 5 brands take 56% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 438K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.

Searches, last 12 months
438K
Growth, 90 days vs prior 90
-33.9%
Conversion, latest week
2.0%
Market size, estimated
$127Ka year
Top search term
flannel fabric169K searches a year

02 · Price

A sale here is worth $14.38.

Listings sell for $14.38 on average, from $5.91 to $78.76. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $14.38 that is $1K to $4K a year per listing.

Average price
$14.38under the $15 to $100 sweet spot
Price range
$5.91–$78.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #1,413 within Fabric. It carries 1,613 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
81%
Out of stock, average day
7.4%
Average rank
#1,413in Fabric
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,613per listing
Listings tracked
37

04 · Newcomers

1 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Cotton Flannel Fabric products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

69

Top-5 brand share

56%

Top 20: 95%

Top-5 click share

42%

Top 20: 77%

Open market

39%

  • Brand 128%
  • Brand 27%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Cotton Flannel Fabric search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26OctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.2× · 10 of 12 months tracked

Search terms

Top Cotton Flannel Fabric search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flannel fabric169K/yr
  • baby flannel fabric by the yard32K/yr
  • cotton flannel fabric32K/yr
  • flannel fabric by the yard baby26K/yr
  • flannel by the yard28K/yr
  • baby flannel fabric19K/yr
  • flannel material by the yard27K/yr
  • organic cotton flannel for castor oil pack10K/yr
  • flannel material17K/yr
  • 100% cotton flannel fabric by the yard11K/yr

Reviews and returns

What reviews say buyers love and hate about Cotton Flannel Fabric

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Material Quality”
1.0%of orders come back
“not quality material”
A buyer, on “Material Quality”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cotton Flannel Fabric questions

Answered from the same tracked data.