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Core Wool for Needle Felting

Fail

Demand is soft, at -34.6% this quarter, so Core Wool for Needle Felting is a Fail.

Flapen Score
44
44 / 100
Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 46
Market size
$40K/yr38K searches / yr
90-day growth
-34.6%search demand this quarter
Competition
43%top-5 click share · 10 brands · 12 sellers

Flapen Score

Core Wool for Needle Felting against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Core Wool for Needle Felting is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Core Wool for Needle Felting market on Amazon at a glance

Shoppers on Amazon United States searched for Core Wool for Needle Felting 38K times last year and spent an estimated $40K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -34.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-34.6%
Conversion, latest week
4.6%
Market size, estimated
$40Ka year
Peak month
December3.5× the quietest month
Top search term
woolbuddy11K searches a year

02 · Price

A sale here is worth $22.76.

Listings sell for $22.76 on average, from $8.27 to $36.93. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $22.76 that is $0 to $2K a year per listing.

Average price
$22.76inside the $15 to $100 sweet spot
Price range
$8.27–$36.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Needlework. It carries 916 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25in Needlework
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
916per listing
Listings tracked
33

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Core Wool for Needle Felting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 flat

Sellers

12

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

43%

Top 20: 87%

Open market

6%

  • Brand 168%
  • Brand 28%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 6%)

Demand

Core Wool for Needle Felting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Core Wool for Needle Felting search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • woolbuddy11K/yr
  • core wool for needle felting10K/yr
  • core wool6K/yr
  • woolbuddy needle felting kit6K/yr
  • wool buddy5K/yr

Reviews and returns

What reviews say buyers love and hate about Core Wool for Needle Felting

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Durability”
1.4%of orders come back
“Destroyed in Two Days”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Core Wool for Needle Felting questions

Answered from the same tracked data.