Coquette Pencil Case

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months

132K

Growth, 90 days vs prior 90

-5.1%

Conversion, latest week

1.6%

Market size, estimated

$19Ka year

Peak month

August11.7× the quietest month

Top search term

sooez pencil case46K searches a year

Listings sell for $8.88 on average, from $4.98 to $19.64. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $8.88 that is $888 to $2K a year per listing.

Average price

$8.88under the $15 to $100 sweet spot

Price range

$4.98–$19.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$888–$2K

Returns

1.9%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #111 within Organization, Storage & Transport. It carries 2,557 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

5.9%

Average rank

#111in Organization, Storage & Transport

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

2,557per listing

Listings tracked

28

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

30 months