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Construction Paper 12x18

Fail

The top 5 brands take 97% of clicks, so Construction Paper 12x18 is a Fail.

Flapen Score
46
46 / 100
Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median
Market size
$271K/yr260K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
58%top-5 click share · 7 brands · 95 sellers

Flapen Score

Construction Paper 12x18 against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Construction Paper 12x18 is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Construction Paper 12x18 market on Amazon at a glance

Shoppers on Amazon United States searched for Construction Paper 12x18 260K times last year and spent an estimated $271K. The top 5 brands take 97% of clicks. Demand peaks in Jul–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $271K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
8.6%
Market size, estimated
$271Ka year
Peak month
August4.6× the quietest month
Top search term
construction paper 12x1863K searches a year

02 · Price

A sale here is worth $12.19.

Listings sell for $12.19 on average, from $2.90 to $36.37. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $12.19 that is $15K to $18K a year per listing.

Average price
$12.19under the $15 to $100 sweet spot
Price range
$2.90–$36.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
$15K–$18K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #146 within Paper & Paper Crafts. It carries 3,808 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#146in Paper & Paper Crafts
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
3,808per listing
Listings tracked
27

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Construction Paper 12x18 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

$0$27K$54K$81K$109K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

95

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 92%

Open market

1%

  • Prang50%
  • Tru-Ray26%
  • Colorations16%
  • Creativity Inspired3%
  • WAUPPY3%
  • Donyang2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Construction Paper 12x18 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 4.6×

Search terms

Top Construction Paper 12x18 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • construction paper 12x1863K/yr
  • large construction paper35K/yr
  • 12x18 construction paper42K/yr
  • prang construction paper17K/yr
  • tru ray construction paper 12 x 1814K/yr
  • 12 x 18 construction paper15K/yr
  • long construction paper10K/yr
  • big construction paper8K/yr
  • large construction paper 12x184K/yr
  • construction paper large6K/yr

Reviews and returns

What reviews say buyers love and hate about Construction Paper 12x18

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
25%of negative reviews mention “Thickness”
0.5%of orders come back
“The sheets are thick”
A buyer, on “Thickness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Construction Paper 12x18 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data