Construction Paper 12x18
FailThe top 5 brands take 97% of clicks, so Construction Paper 12x18 is a Fail.
- Flapen Score
- 46 / 100Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median46
- Market size
- $271K/yr260K searches / yr
- 90-day growth
- -2.4%search demand this quarter
- Competition
- 58%top-5 click share · 7 brands · 95 sellers
Flapen Score
Construction Paper 12x18 against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Construction Paper 12x18 is stronger. Inside it, weaker.
Market
The Construction Paper 12x18 market on Amazon at a glance
Shoppers on Amazon United States searched for Construction Paper 12x18 260K times last year and spent an estimated $271K. The top 5 brands take 97% of clicks. Demand peaks in Jul–Aug. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $271K a year.
- Searches, last 12 months
- 260K
- Growth, 90 days vs prior 90
- -2.4%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $271Ka year
- Peak month
- August4.6× the quietest month
- Top search term
- construction paper 12x1863K searches a year
02 · Price
A sale here is worth $12.19.
Listings sell for $12.19 on average, from $2.90 to $36.37. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $12.19 that is $15K to $18K a year per listing.
- Average price
- $12.19under the $15 to $100 sweet spot
- Price range
- $2.90–$36.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $15K–$18K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #146 within Paper & Paper Crafts. It carries 3,808 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 85%
- Out of stock, average day
- 0.0%
- Average rank
- #146in Paper & Paper Crafts
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 3,808per listing
- Listings tracked
- 27
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Construction Paper 12x18 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
95
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
58%
Top 20: 92%
Open market
1%
- Brand 150%
- Brand 226%
- Brand 316%
- Brand 43%
- Brand 53%
- Brand 62%
- Open — no brand owns it (1 brand, 1%)
Demand
Construction Paper 12x18 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 4.6×
Search terms
Top Construction Paper 12x18 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- construction paper 12x1863K/yr
- large construction paper35K/yr
- 12x18 construction paper42K/yr
- prang construction paper17K/yr
- tru ray construction paper 12 x 1814K/yr
- 12 x 18 construction paper15K/yr
- long construction paper10K/yr
- big construction paper8K/yr
- large construction paper 12x184K/yr
- construction paper large6K/yr
Reviews and returns
What reviews say buyers love and hate about Construction Paper 12x18
We read the reviews and the return reasons for every product selling here.
“The sheets are thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Construction Paper 12x18 questions
Answered from the same tracked data.









