Construction Paper
MaybeShoppers spend an estimated $6.4M a year here. But demand is soft, at -18.9% this quarter, so Construction Paper is a Maybe.
- Flapen Score
- 54 / 100Top 16% of 4,656 Arts, Crafts & Sewing niches · +8 vs the category median of 4654
- Market size
- $6.4M/yr2.7M searches / yr
- 90-day growth
- -18.9%search demand this quarter
- Competition
- 73%top-5 click share · 8 brands · 66 sellers
Flapen Score
Construction Paper against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Construction Paper is stronger. Inside it, weaker.
Market
The Construction Paper market on Amazon at a glance
Shoppers on Amazon United States searched for Construction Paper 2.7M times last year and spent an estimated $6.4M. The top 5 brands take 90% of clicks. Demand peaks in Aug–Nov. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 12.9% of those searches ended in a purchase.
Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.4M a year.
- Searches, last 12 months
- 2.7M
- Growth, 90 days vs prior 90
- -18.9%
- Conversion, latest week
- 12.9%
- Market size, estimated
- $6.4Ma year
- Peak month
- August1.7× the quietest month
- Top search term
- construction paper1.9M searches a year
02 · Price
A sale here is worth $18.66.
Listings sell for $18.66 on average, from $2.90 to $81.75. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 30,000 to 40,000 of them. At $18.66 that is $560K to $746K a year per listing.
- Average price
- $18.66inside the $15 to $100 sweet spot
- Price range
- $2.90–$81.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- $560K–$746K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #126 within Paper & Paper Crafts. It carries 2,766 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #126in Paper & Paper Crafts
- Average rating
- 4.72 starsAmazon United States average 4.42 stars
- Average reviews
- 2,766per listing
- Listings tracked
- 13
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Construction Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
66
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
6%
- Brand 144%
- Brand 218%
- Brand 312%
- Brand 410%
- Brand 56%
- Brand 64%
- Open — no brand owns it (2 brands, 6%)
Demand
Construction Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Nov · busiest ÷ quietest = 1.7×
Search terms
Top Construction Paper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- construction paper1.9M/yr
- construction paper assorted colors407K/yr
- construction paper bulk74K/yr
- colored construction paper74K/yr
- crayola construction paper35K/yr
- colorful construction paper22K/yr
- bulk construction paper17K/yr
- color construction paper19K/yr
- colored construction paper 8.5 x 1111K/yr
- contruction paper11K/yr
Reviews and returns
What reviews say buyers love and hate about Construction Paper
We read the reviews and the return reasons for every product selling here.
“Thin Paper”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Construction Paper questions
Answered from the same tracked data.









