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Construction Paper

Maybe

Shoppers spend an estimated $6.4M a year here. But demand is soft, at -18.9% this quarter, so Construction Paper is a Maybe.

Flapen Score
54
54 / 100
Top 16% of 4,656 Arts, Crafts & Sewing niches · +8 vs the category median of 46
Market size
$6.4M/yr2.7M searches / yr
90-day growth
-18.9%search demand this quarter
Competition
73%top-5 click share · 8 brands · 66 sellers

Flapen Score

Construction Paper against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Construction Paper is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Construction Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Construction Paper 2.7M times last year and spent an estimated $6.4M. The top 5 brands take 90% of clicks. Demand peaks in Aug–Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 12.9% of those searches ended in a purchase.

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.4M a year.

Searches, last 12 months
2.7M
Growth, 90 days vs prior 90
-18.9%
Conversion, latest week
12.9%
Market size, estimated
$6.4Ma year
Peak month
August1.7× the quietest month
Top search term
construction paper1.9M searches a year

02 · Price

A sale here is worth $18.66.

Listings sell for $18.66 on average, from $2.90 to $81.75. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 30,000 to 40,000 of them. At $18.66 that is $560K to $746K a year per listing.

Average price
$18.66inside the $15 to $100 sweet spot
Price range
$2.90–$81.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
400K–500K
Units per listing a year
30,000–40,000
Revenue per listing a year
$560K–$746K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #126 within Paper & Paper Crafts. It carries 2,766 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#126in Paper & Paper Crafts
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
2,766per listing
Listings tracked
13

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
46 months

Products

Top Construction Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

66

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

6%

  • Brand 144%
  • Brand 218%
  • Brand 312%
  • Brand 410%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (2 brands, 6%)

Demand

Construction Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KPrime Day '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Construction Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • construction paper1.9M/yr
  • construction paper assorted colors407K/yr
  • construction paper bulk74K/yr
  • colored construction paper74K/yr
  • crayola construction paper35K/yr
  • colorful construction paper22K/yr
  • bulk construction paper17K/yr
  • color construction paper19K/yr
  • colored construction paper 8.5 x 1111K/yr
  • contruction paper11K/yr

Reviews and returns

What reviews say buyers love and hate about Construction Paper

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Color”
24%of negative reviews mention “Thickness”
0.6%of orders come back
“Thin Paper”
A buyer, on “Thickness”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Construction Paper questions

Answered from the same tracked data.