concrete dye
Worth a lookShows low returns (1.5%), but a small market ($80K/yr) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$8.19–$56.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+71.9%90-day search growth — must beat 0% to launch
Avg price
Great$15.09avg listing price — sweet spot $15–$100
Review moat
Good677.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$80K$80K/yr · 221K searches
According to Flapen's Amazon United States niche tracking, concrete dye is a $80K/yr Amazon United States market (221K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
concrete dye market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $91K–$121K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #182
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 79%
- Out of stock
- 2.0%
- Avg brand age
- 69 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
58
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
58%
Top 20: 89%
Open market
15%
- Quikrete40%
- GOODTAKE18%
- Sakrete9%
- OOTDART8%
- Rock N Soil7%
- ninesung4%
- Open — no brand owns it (8 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +71.9% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 2.6×
Top concrete dye search terms
- concrete dye35K/yr
- concrete color pigment20K/yr
- concrete color18K/yr
- concrete pigment20K/yr
- cement color pigment12K/yr
- concrete color powder18K/yr
- concrete pigment powder12K/yr
- cement color12K/yr
- concrete dye powder10K/yr
- cement dye9K/yr
Top concrete dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Quikrete Concrete Colorant Bottle Terracotta 10 oz
Quikrete$9.754.6★328 rev
Quikrete Charcoal 10 Oz. Liquid Cement Color - 1 Each
Quikrete$9.864.5★514 rev
OOTDART 5 Colors Matte Iron Oxide Pigment Powder Concrete dye Grout Colorant Color Dye for Cement Epoxy Stucco Plaster Mortar Paint CoatingBrown Blue Burgundy Green Black
OOTDART$29.634.5★13 rev
Sakrete Cement Color (10 Ounce) (Buff)
Sakrete$9.334.3★129 rev
GOODTAKE Concrete Pigment Black Iron Oxide Pigment Powder Concrete Cement Dye Color Pigment for Concrete Cement Mortar Grout Plaster Tile Terracotta Colorant Paint (Black 4 oz)
GOODTAKE$8.804.4★185 rev
Newest
by launch date
8 oz Black Iron Oxide Powder - Concrete Pigment & Cement Dye for Grout Stucco Mortar Wood Epoxy Flooring & DIY Watercolor Inorganic Colorant
AOSWTLIF$8.7840 rev
OOTDART 5 Colors Matte Iron Oxide Pigment Powder Concrete dye Grout Colorant Color Dye for Cement Epoxy Stucco Plaster Mortar Paint CoatingBrown Blue Burgundy Green Black
OOTDART$29.6313 rev
White Titanium Dioxide Oxide Color Pigment for Concrete - 5oz - Concrete Dye & Colorant for Cement Stucco Plaster Mortar Paint Coating Coil Coating Primer Epoxy Resin Rutile Grade TiO2 142g
Rock N Soil$13.90360 rev
Concrete Cement Pigment-200g 4 colors 50g/2oz/Bottle of Black blue and yellow Iron Oxide Pigment Powder Concrete Cement Dye Color Pigment for Brick Tile Clay Lime Mortar Grout Plaster Paint Bath Bombs(BlackRedblue and yellow 0.33lb)
always bright$8.1924 rev
terrachrom Natural Mineral Earth Pigments for artistic and decorative paints cement resin varnish mortar - In powder form | Eco-Friendly & Sustainably Sourced (Light Yellow Ochre 150 ml)
terrachrom$12.7251 rev
Trending
90-day click momentum8 oz Black Iron Oxide Powder - Concrete Pigment & Cement Dye for Grout Stucco Mortar Wood Epoxy Flooring & DIY Watercolor Inorganic Colorant
AOSWTLIF$8.784.7★
terrachrom Natural Mineral Earth Pigments for artistic and decorative paints cement resin varnish mortar - In powder form | Eco-Friendly & Sustainably Sourced (Light Yellow Ochre 150 ml)
terrachrom$12.724.5★
OOTDART 5 Colors Matte Iron Oxide Pigment Powder Concrete dye Grout Colorant Color Dye for Cement Epoxy Stucco Plaster Mortar Paint CoatingBrown Blue Burgundy Green Black
OOTDART$29.634.5★
ninesung 5 Beautiful Concrete Color Pigment Iron Oxide Powder - Concrete Dye for Cement Artistic Painting Clay Lime Plaster Paint
ninesung$29.084.2★
White Titanium Dioxide Oxide Color Pigment for Concrete - 5oz - Concrete Dye & Colorant for Cement Stucco Plaster Mortar Paint Coating Coil Coating Primer Epoxy Resin Rutile Grade TiO2 142g
Rock N Soil$13.904.5★
What buyers say about concrete dye
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colors”
“Beautiful variety”
“Well worth it”
“As described”
“Easy to use”
“Works great as washable paint for kids”
“Works great”
“The brightness is great”
“so much fun”
“holds up very well”
What buyers complain about
“color faded away in less than a year”
“Not for paint”
“Low quality”
“Received used product”
“This arrived a complete mess”
“Item had sparkles leaking everywhere”
“Small quantities,”
“The photo in the product description shows a heaping amount”
“hard to darken”
“Makes the slime dry out quick”
Top return reasons
Common questions
- Is concrete dye profitable to sell on Amazon United States?
- The niche generates $80K/yr across 29 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +71.9%. Flapen's verdict: Worth a look (55/100).
- How competitive is the concrete dye niche?
- 14 brands and 58 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in concrete dye?
- Top complaints mined from reviews: Color, Paint Quality, Quality-Overall. The return rate is 1.5%.
- When does demand for concrete dye peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 2.6× the quietest.
- What does it cost to enter the concrete dye niche?
- Listings span $8.19–$56.02; the average listing price is $15.09 (sweet spot $15–$100). The average incumbent carries 677 reviews — the moat a new listing must climb.