Concho
FailAn estimated 12.0% of orders come back, so Concho is a Fail.
- Flapen Score
- 44 / 100Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 4644
- Market size
- $33K/yr246K searches / yr
- 90-day growth
- -14.8%search demand this quarter
- Competition
- 26%top-5 click share · 40 brands · 54 sellers
Flapen Score
Concho against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Concho is stronger. Inside it, weaker.
Market
The Concho market on Amazon at a glance
Shoppers on Amazon United States searched for Concho 246K times last year and spent an estimated $33K. The top 5 brands take 43% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.
- Searches, last 12 months
- 246K
- Growth, 90 days vs prior 90
- -14.8%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $33Ka year
- Top search term
- conchos50K searches a year
02 · Price
A sale here is worth $15.83.
Listings sell for $15.83 on average, from $2.25 to $60.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.83 that is $0 to $2K a year per listing.
- Average price
- $15.83inside the $15 to $100 sweet spot
- Price range
- $2.25–$60.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 12.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #898 within Leathercraft. It carries 265 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 94%
- Out of stock, average day
- 5.9%
- Average rank
- #898in Leathercraft
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 265per listing
- Listings tracked
- 84
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Concho products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
40 rising
Sellers
54
Top-5 brand share
43%
Top 20: 87%
Top-5 click share
26%
Top 20: 61%
Open market
51%
- Brand 113%
- Brand 211%
- Brand 37%
- Brand 47%
- Brand 56%
- Brand 66%
Demand
Concho search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked
Search terms
Top Concho search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- conchos50K/yr
- conchos for leather44K/yr
- concho44K/yr
- saddle conchos17K/yr
- conchos for crafts19K/yr
- conchos for horse tack11K/yr
- western conchos13K/yr
- conchos for leather screw back8K/yr
- western buttons10K/yr
- slotted conchos8K/yr
Reviews and returns
What reviews say buyers love and hate about Concho
We read the reviews and the return reasons for every product selling here.
“Poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Concho questions
Answered from the same tracked data.









