Concho
FailAn estimated 12.0% of orders come back, so Concho is a Fail.
- Flapen Score
- 44 / 100Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 4644
- Market size
- $33K/yr246K searches / yr
- 90-day growth
- -14.8%search demand this quarter
- Competition
- 26%top-5 click share · 40 brands · 54 sellers
Flapen Score
Concho against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Concho is stronger. Inside it, weaker.
Market
The Concho market on Amazon at a glance
Shoppers on Amazon United States searched for Concho 246K times last year and spent an estimated $33K. The top 5 brands take 43% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.
- Searches, last 12 months
- 246K
- Growth, 90 days vs prior 90
- -14.8%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $33Ka year
- Top search term
- conchos50K searches a year
02 · Price
A sale here is worth $15.83.
Listings sell for $15.83 on average, from $2.25 to $60.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.83 that is $0 to $2K a year per listing.
- Average price
- $15.83inside the $15 to $100 sweet spot
- Price range
- $2.25–$60.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 12.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #898 within Leathercraft. It carries 265 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 94%
- Out of stock, average day
- 5.9%
- Average rank
- #898in Leathercraft
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 265per listing
- Listings tracked
- 84
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Concho products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Western-Concho-Belt-Women Cowgirl-Metal-Belts Boho Silver Vintage Turquoise Chain Belt for Dress Jeans
- Price
- $10.23
- Rating
- 4.5/5
- Reviews
- 1,235
- Age
- 1y ago

BS9977 Screw Back Celtic Cross Conchos 1 (25mm) Antique Copper Celtic Concho 10 pcs
- Price
- $25.03
- Rating
- 4.8/5
- Reviews
- 154
- Age
- 9y ago

Janinka 24 Pcs Silver Blue Faux Turquoise Round Conchos Sunflower Decorative for Leather Craft Buckle Small Metal Rustic Sunflower Western Buttons Screw Back Buttons Replacement for DIY Leather Belt
- Price
- $11.20
- Rating
- 4.7/5
- Reviews
- 133
- Age
- 4y ago

Conchos Mixed Finishes Western 1 1/4 Oval; Scalloped Style Slotted; 20 Pieces
- Price
- $22.79
- Rating
- 4.6/5
- Reviews
- 295
- Age
- 13y ago

Notgia 70Sets Assorted Conchos Mixed Antique Silver Color Studs Spikes and Studs Rivets Leather Craft Accessories for Decorate Belts Handbags Wallets Dog Collars Shoes Clothing Bracelets Chokers Bags
- Price
- $13.54
- Rating
- 4.0/5
- Reviews
- 72
- Age
- 1y ago
Trending
estimated 90-day click momentum
BS9977 Screw Back Celtic Cross Conchos 1 (25mm) Antique Silver Celtic Concho 10 pcs
- Price
- $25.19
- Rating
- 4.8/5
- Reviews
- 154
- Age
- 9y ago

INOGIH Womens Wide Western Cowboy Disc Belt Vintage Cowgirl Concho Leather Belts Boho Style for Jeans Dress Skirt
- Price
- $13.76
- Rating
- 4.1/5
- Reviews
- 538
- Age
- 1y ago

Dangerous Threads Western Metal Concho Ornament 1 1/4 x 1 Oval Bright Nickel Finish 10 Pack
- Price
- $9.90
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3y ago

Western-Concho-Belt-Women Cowgirl-Metal-Belts Boho Silver Vintage Turquoise Chain Belt for Dress Jeans
- Price
- $10.23
- Rating
- 4.5/5
- Reviews
- 1,235
- Age
- 1y ago

BS9977 Screw Back Celtic Cross Conchos 1 (25mm) Antique Copper Celtic Concho 10 pcs
- Price
- $25.03
- Rating
- 4.8/5
- Reviews
- 154
- Age
- 9y ago
Newest
by launch date
18 Sets Leather Decorative Conchos Turquoise Decorative Buttons Metal Rapid Rivet Vintage Western Leather Replacement Buckles for DIY Belt Purse Bag Crafts
- Price
- $13.14
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 1y ago

INOGIH Womens Wide Western Cowboy Disc Belt Vintage Cowgirl Concho Leather Belts Boho Style for Jeans Dress Skirt
- Price
- $13.76
- Rating
- 4.1/5
- Reviews
- 538
- Age
- 1y ago

Western-Concho-Belt-Women Cowgirl-Metal-Belts Boho Silver Vintage Turquoise Chain Belt for Dress Jeans
- Price
- $10.23
- Rating
- 4.5/5
- Reviews
- 1,235
- Age
- 1y ago

Notgia 70Sets Assorted Conchos Mixed Antique Silver Color Studs Spikes and Studs Rivets Leather Craft Accessories for Decorate Belts Handbags Wallets Dog Collars Shoes Clothing Bracelets Chokers Bags
- Price
- $13.54
- Rating
- 4.0/5
- Reviews
- 72
- Age
- 1y ago

GORGECRAFT 1 Box 6Pcs Decorative Conchos Buckles Rectangle Retro Screw Back Green Synthetic Turquoise Badge Flower Metal Buttons Replacement for DIY Leather Sewing Craft Purse Bags Decor 1.32x0.93in
- Price
- $10.01
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.
Brands
40 rising
Sellers
54
Est. top-5 brand share
43%
Top 20: 87%
Est. top-5 click share
26%
Top 20: 61%
Open market
51%
- Dangerous Threads13%
- Belts.com11%
- WAYLIT7%
- Spritewelry7%
- GORGECRAFT6%
- Mingchen6%
Demand
Concho search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked
Search terms
Top Concho search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- conchos50K/yr
- conchos for leather44K/yr
- concho44K/yr
- saddle conchos17K/yr
- conchos for crafts19K/yr
- conchos for horse tack11K/yr
- western conchos13K/yr
- conchos for leather screw back8K/yr
- western buttons10K/yr
- slotted conchos8K/yr
Reviews and returns
What reviews say buyers love and hate about Concho
We read the reviews and the return reasons for every product selling here.
“Poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Concho questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









