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Concho

Fail

An estimated 12.0% of orders come back, so Concho is a Fail.

Flapen Score
44
44 / 100
Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 46
Market size
$33K/yr246K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
26%top-5 click share · 40 brands · 54 sellers

Flapen Score

Concho against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Concho is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Concho market on Amazon at a glance

Shoppers on Amazon United States searched for Concho 246K times last year and spent an estimated $33K. The top 5 brands take 43% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
0.9%
Market size, estimated
$33Ka year
Top search term
conchos50K searches a year

02 · Price

A sale here is worth $15.83.

Listings sell for $15.83 on average, from $2.25 to $60.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.83 that is $0 to $2K a year per listing.

Average price
$15.83inside the $15 to $100 sweet spot
Price range
$2.25–$60.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
12.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #898 within Leathercraft. It carries 265 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
94%
Out of stock, average day
5.9%
Average rank
#898in Leathercraft
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
265per listing
Listings tracked
84

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Concho products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

$0$670$1K$2K$3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 rising

Sellers

54

Est. top-5 brand share

43%

Top 20: 87%

Est. top-5 click share

26%

Top 20: 61%

Open market

51%

  • Dangerous Threads13%
  • Belts.com11%
  • WAYLIT7%
  • Spritewelry7%
  • GORGECRAFT6%
  • Mingchen6%

Demand

Concho search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26DecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked

Search terms

Top Concho search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • conchos50K/yr
  • conchos for leather44K/yr
  • concho44K/yr
  • saddle conchos17K/yr
  • conchos for crafts19K/yr
  • conchos for horse tack11K/yr
  • western conchos13K/yr
  • conchos for leather screw back8K/yr
  • western buttons10K/yr
  • slotted conchos8K/yr

Reviews and returns

What reviews say buyers love and hate about Concho

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Quality-Overall”
12.0%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Concho questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data