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Compressed Charcoal

Fail

Demand is soft, at -31.1% this quarter, so Compressed Charcoal is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$62K/yr62K searches / yr
90-day growth
-31.1%search demand this quarter
Competition
65%top-5 click share · 13 brands · 87 sellers

Flapen Score

Compressed Charcoal against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Compressed Charcoal is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Compressed Charcoal market on Amazon at a glance

Shoppers on Amazon United States searched for Compressed Charcoal 62K times last year and spent an estimated $62K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Aug–Sep. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-31.1%
Conversion, latest week
7.6%
Market size, estimated
$62Ka year
Peak month
September3.1× the quietest month
Top search term
generals charcoal pencils20K searches a year

02 · Price

A sale here is worth $13.02.

Listings sell for $13.02 on average, from $5.44 to $60.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $13.02 that is $3K to $7K a year per listing.

Average price
$13.02under the $15 to $100 sweet spot
Price range
$5.44–$60.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #456 within Drawing. It carries 580 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
96%
Out of stock, average day
0.3%
Average rank
#456in Drawing
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
580per listing
Listings tracked
26

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Compressed Charcoal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

87

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

65%

Top 20: 95%

Open market

10%

  • Brand 162%
  • Brand 215%
  • Brand 36%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (7 brands, 10%)

Demand

Compressed Charcoal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep · busiest ÷ quietest = 3.1×

Search terms

Top Compressed Charcoal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • generals charcoal pencils20K/yr
  • compressed charcoal20K/yr
  • compressed charcoal sticks13K/yr
  • general charcoal pencils5K/yr
  • generals charcoal3K/yr

Reviews and returns

What reviews say buyers love and hate about Compressed Charcoal

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Ease Of Use”
0.8%of orders come back
“hard to use”
A buyer, on “Ease Of Use”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Compressed Charcoal questions

Answered from the same tracked data.