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Coloring Set

Maybe

An estimated 0.9% of orders come back. But the products selling today already average 4.7★, so Coloring Set is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 4,656 Arts, Crafts & Sewing niches · +7 vs the category median of 46
Market size
$625K/yr828K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
42%top-5 click share · 25 brands · 68 sellers

Flapen Score

Coloring Set against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Coloring Set is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coloring Set market on Amazon at a glance

Shoppers on Amazon United States searched for Coloring Set 828K times last year and spent an estimated $625K. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 828K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $625K a year.

Searches, last 12 months
828K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
2.9%
Market size, estimated
$625Ka year
Peak month
December12.9× the quietest month
Top search term
coloring set156K searches a year

02 · Price

A sale here is worth $26.22.

Listings sell for $26.22 on average, from $6.25 to $212.74. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $26.22 that is $13K to $20K a year per listing.

Average price
$26.22inside the $15 to $100 sweet spot
Price range
$6.25–$212.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$13K–$20K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within Drawing. It carries 6,019 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#100in Drawing
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
6,019per listing
Listings tracked
48

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
45 months

Products

Top Coloring Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 rising

Sellers

68

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

42%

Top 20: 74%

Open market

35%

  • Brand 125%
  • Brand 213%
  • Brand 312%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Coloring Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.9×

Search terms

Top Coloring Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coloring set156K/yr
  • sketching kit68K/yr
  • kids drawing kit111K/yr
  • sketch kit68K/yr
  • sketch set46K/yr
  • drawing kit for adults49K/yr
  • mixed media art supplies25K/yr
  • sketch book kit25K/yr
  • sketchbook set21K/yr
  • coloring sets28K/yr

Reviews and returns

What reviews say buyers love and hate about Coloring Set

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“the quality seemed a bit cheap”
A buyer, on “Quality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Coloring Set questions

Answered from the same tracked data.