Is coloring set profitable to sell on Amazon United States?

The niche generates $625K/yr across 48 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Worth a look (53/100).

How competitive is the coloring set niche?

25 brands and 68 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in coloring set?

Top complaints mined from reviews: Quality-Overall, Durability, Color. The return rate is 0.9%.

When does demand for coloring set peak?

Demand peaks in Nov–Dec; the busiest month runs 12.9× the quietest.

What does it cost to enter the coloring set niche?

Listings span $6.25–$212.74; the average listing price is $26.22 (sweet spot $15–$100). The average incumbent carries 6,019 reviews — the moat a new listing must climb.

coloring set

Worth a look

Shows low returns (0.9%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.22

avg listing price — sweet spot $15–$100

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Market size

Good$625K

$625K/yr · 828K searches

Price range

Okay$6.25–$212.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Review moat

Bad6,019.27

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, coloring set is a $625K/yr Amazon United States market (828K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

coloring set market data

Units sold / yr: 25K–30K; avg 500–750/product
Revenue / yr: $656K–$787K; units × avg price
Conversion rate: 2.9%
Avg BSR: #100
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 rising

Sellers

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

42%

Top 20: 74%

Open market

35%

PRINA25%
Crayola13%
Caliart12%
PANDAFLY6%
iBayam5%
HIFORNY5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 12.9×

Open Trend

Top coloring set search terms

coloring set156K/yr -25.2%1.6% conv.
sketching kit68K/yr +2.4%2.8% conv.
kids drawing kit111K/yr -14.3%1.8% conv.
sketch kit68K/yr -16.4%3.1% conv.
sketch set46K/yr -12.6%2.2% conv.
drawing kit for adults49K/yr -22.1%3.1% conv.
mixed media art supplies25K/yr -20.9%0.0% conv.
sketch book kit25K/yr +15.7%2.8% conv.
sketchbook set21K/yr +17.9%1.5% conv.
coloring sets28K/yr -12.3%0.9% conv.

All search terms

Top coloring set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Prina 76 Pack Drawing Set Sketching Kit Pro Art Supplies with 3-Color Sketchbook Include Tutorial Colored Graphite Charcoal Watercolor & Metallic Pencil for Artists Adults Teens Beginner

PRINA$26.264.8★6,696 rev

Caliart 176PCS Art Supplies Sketching Kit with 100 Sheets 3-Color Sketch Book Graphite Colored Charcoal Watercolor & Metallic Pencils Drawing Set Gifts for Adults Teens Girls Boys Kids

Caliart$25.714.8★3,884 rev

Prina 50 Pack Drawing Set Sketch Kit Sketching Supplies with 3-Color Sketchbook Graphite and Charcoal Pencils Pro Art Drawing Kit for Artists Adults Teens Beginner Kid Ideal for Shading Blending

PRINA$17.374.8★3,907 rev

PANDAFLY Drawing Sketching Pencil Set 22 Piece Pro Art Pencil Kit - Graphite Pencils (12B-2H) Black and White Charcoal Pencils Charcoal Sticks Stumps Eraser Sharpeners

PANDAFLY$8.814.8★3,429 rev

PRINA 81 Drawing Set Sketching Kit Pro Sketch Pencils Art Supplies with Rainbow Colored Graphite Watercolor Metallic Charcoal Pencil Sketchbook Coloring Book Gift Case for Artists Adults Kids

PRINA$24.614.8★1,026 rev

Newest

by launch date

Heshengping Sketching and Drawing Pencils Set 26pcs Art Supplies Drawing pencil Kit Graphite Charcoal Professional Pencils Set Adults Beginners Artist

Heshengping$11.19250 rev

9mo ago

HIFORNY 100 PCS Drawing Set Sketching Kit Sketch Pencils Art Supplies with Graphite Charcoal Blending Tools & Accessories Portable Zippered Travel Case for Artists & Beginners

HIFORNY$30.55319 rev

11mo ago

iBayam Art Markers Set 72 Colors Dual Tip Brush Pens for Adult Coloring Book Note-Taking Calligraphy Journaling Sketching and Lettering with Gift Case for Adult Office Art Supplies

iBayam$15.10513 rev

11mo ago

Four Candies 87 Pack Sketching Kit for Artist Gifts Art Supplies Drawing Set with Colored Pencils Sketchbook Coloring Book Complete Drawing Tools in Zipper Case for Adult Teens & Beginner

Four Candies$21.5265 rev

1y ago

Four Candies 73PCS Advanced Art Supplies Drawing Kit with Fineliner Pens Mechanical Pencils 3-Color Sketchbook Charcoal Sticks Pastels for Sketching Drawing Comics Gifts for Professionals Artists

Four Candies$36.05125 rev

1y ago

What buyers say about coloring set

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Good quality set”

Color13%

“Amazing colors”

Value For Money10%

“Great deal”

Drawing Experience10%

“Good quality drawing pad”

Fun/Entertainment Experience8%

“Fun for toddlers”

Gifting Purpose5%

“Great for a gift”

Advertised Vs Actual Product5%

“As advertised”

Ease Of Use4%

“easy to carry”

Pen/Pencil Quality3%

“Quality pencils”

Design-Overall2%

“She loves how it looks”

What buyers complain about

Quality-Overall10%

“the quality seemed a bit cheap”

Durability7%

“Broken”

Color5%

“the color options could be better”

Strength4%

“FLIMSY”

Ease Of Cleaning4%

“Compulsive Cleaners Beware”

Size-Overall4%

“It's a little small”

Functionality-Overall4%

“Didnt work”

Value For Money4%

“$12 for this. Not worth it”

Advertised Vs Actual Product3%

“Misleading”

Sharpness3%

“Does not sharpen good”

Top return reasons

Size-Overall15%

Value For Money12%

Defective Material/Parts8%

Quality-Overall8%

Advertised Vs Actual Product8%

Color7%

Scratch Resistance6%

Functionality-Overall5%

Product Condition4%

Gifting Purpose4%

Common questions

Is coloring set profitable to sell on Amazon United States?: The niche generates $625K/yr across 48 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Worth a look (53/100).
How competitive is the coloring set niche?: 25 brands and 68 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in coloring set?: Top complaints mined from reviews: Quality-Overall, Durability, Color. The return rate is 0.9%.
When does demand for coloring set peak?: Demand peaks in Nov–Dec; the busiest month runs 12.9× the quietest.
What does it cost to enter the coloring set niche?: Listings span $6.25–$212.74; the average listing price is $26.22 (sweet spot $15–$100). The average incumbent carries 6,019 reviews — the moat a new listing must climb.