coloring roll
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good651avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.72avg listing price — sweet spot $15–$100
Price range
Okay$6.01–$19.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Market size
Bad$55K$55K/yr · 84K searches
According to Flapen's Amazon United States niche tracking, coloring roll is a $55K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
coloring roll market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $54K–$64K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #651
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.7%
- Avg brand age
- 34 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
25
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
47%
Top 20: 85%
Open market
32%
- Prudiut26%
- fuceury12%
- Flamax8%
- Gatherfun7%
- XEFINAL7%
- RUGLAMZHIP7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top coloring roll search terms
- coloring roll19K/yr
- coloring paper roll19K/yr
- coloring roll for kids12K/yr
- sticky coloring paper roll for kids5K/yr
- roll of coloring paper for kids5K/yr
- coloring rolls for kids ages 4-84K/yr
- giant coloring roll4K/yr
- coloring paper roll for kids4K/yr
- drawing roll paper for kids4K/yr
- coloring rolls for kids ages 2-43K/yr
Top coloring roll products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Coloring Paper Roll 2 Pcs Drawing Roll Paper Sticky Rolls for Art DIY Painting Drawing Coloring Rolls for Young Artists Gifts 11.8 x 118(Land & Marine Animals)
Prudiut$9.034.6★135 rev
10 Pieces Children Drawing Roll 1239 inches Coloring Paper Roll
fuceury$9.984.5★199 rev
Drawing Roll Paper 2 Rolls Childrens Coloring Paper Rolls Sticky Paper DIY Painting Drawing Color Painting Gifts 11.8 x 118Sticky Rolls(Dinosaur/Animal)
RUGLAMZHIP$9.104.5★237 rev
Coloring Paper Roll Set 2 Rolls Drawing Roll Paper & 12 Pack Crayon Sticky Rolls for Art DIY Painting Drawing Coloring Rolls for Young Artists & Gifts for Age 14+ 11.8 x 118
Prudiut$10.204.6★41 rev
Gatherfun Giant Coloring Poster for Classroom - 31.5x72 Versatile Summer Activity Poster/Table Cover for School Parties Birthday & Special Events Decoration
Gatherfun$9.384.8★1,463 rev
Newest
by launch date
15x118 Giant Sticky Coloring Paper Roll for Kids - DIY Childrens Drawing Roll for Tablecloth & Wall Decor Animal Themed Giant Sticky Coloring Paper Roll for Kids Childrens Drawing Rolls
Nightingale Villa$9.9717 rev
15x118 Giant Sticky Coloring Paper Roll for Kids - DIY Childrens Drawing Roll for Tablecloth & Wall Decor Animal Themed Giant Sticky Coloring Paper Roll for Kids Childrens Drawing Rolls
Nightingale Villa$10.0417 rev
PerkHomy Craft Paper Roll 15 x 450 Kraft Paper White Easel Paper Roll for Moving Gift Wrapping Art Bulletin Board Paper Floor Covering Bouquet Flower Packing Painting Drawing Poster Chart Paper
PH PERKHOMY$6.01173 rev
Coloring Paper Roll Set 2 Rolls Drawing Roll Paper & 12 Pack Crayon Sticky Rolls for Art DIY Painting Drawing Coloring Rolls for Young Artists & Gifts for Age 14+ 11.8 x 118
Prudiut$10.2041 rev
Coloring Paper Roll 2 Pcs Drawing Roll Paper Sticky Rolls for Art DIY Painting Drawing Coloring Rolls for Young Artists Gifts 11.8 x 118(Food & Princess)
Prudiut$8.95135 rev
Trending
90-day click momentum15x118 Giant Sticky Coloring Paper Roll for Kids - DIY Childrens Drawing Roll for Tablecloth & Wall Decor Animal Themed Giant Sticky Coloring Paper Roll for Kids Childrens Drawing Rolls
Nightingale Villa$10.044.9★
15x118 Giant Sticky Coloring Paper Roll for Kids - DIY Childrens Drawing Roll for Tablecloth & Wall Decor Animal Themed Giant Sticky Coloring Paper Roll for Kids Childrens Drawing Rolls
Nightingale Villa$9.974.9★
118 x 15 Giant Sticky Coloring Paper Roll for Kids Ages 4-8 Perforated for Easy Tearing Drawing Rolls DIY Sticky Coloring Paper Roll for Kids Ages 4-8 Space-Themed Drawing Rolls
Flamax$10.004.7★
Coloring Paper Roll 2 Pcs Drawing Roll Paper Sticky Rolls for Art DIY Painting Drawing Coloring Rolls for Young Artists Gifts 11.8 x 118(Food & Princess)
Prudiut$8.954.6★
Coloring Paper Roll 2 Pcs Drawing Roll Paper Sticky Rolls for Artist DIY Painting Drawing Coloring Rolls fo Young Artists Gifts 11.8 x 118(Dinosaurs & Transportation)
Prudiut$9.024.6★
What buyers say about coloring roll
What buyers praise and complain about, mined from review topics.What buyers love
“This roll is high quality”
“I like how the color looks”
“Perfect Fit”
“Easy to use”
“Colorful fun”
“Excellent value”
“sticks well”
“As described”
“Nice and thick”
“Kids love it for drawing”
What buyers complain about
“very short”
“thinner than I thought”
“Not adhesive”
“Hard to use”
“Its cheaply made”
“Cheap material”
“Not exciting for the kids”
“There is a very strong floral smell that makes this unusable”
“Wouldnt recommend for water colors as it soaks through easily with watery paint”
“.Sorry you can't see it well in the picture”
Top return reasons
Common questions
- Is coloring roll profitable to sell on Amazon United States?
- The niche generates $55K/yr across 34 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the coloring roll niche?
- 20 brands and 25 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in coloring roll?
- Top complaints mined from reviews: Size-Overall, Thickness, Adhesion/Stickiness. The return rate is 1.6%.
- When does demand for coloring roll peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the coloring roll niche?
- Listings span $6.01–$19.61; the average listing price is $10.72 (sweet spot $15–$100). The average incumbent carries 651 reviews — the moat a new listing must climb.