coloring pens for adult coloring books
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$16.85avg listing price — sweet spot $15–$100
Price range
Good$5.68–$36.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$330K$330K/yr · 481K searches
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad10,208.15avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, coloring pens for adult coloring books is a $330K/yr Amazon United States market (481K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
coloring pens for adult coloring books market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- $421K–$506K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #85
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.8%
- Avg brand age
- 43 months
- Avg seller age
- 151 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
37 rising
Sellers
80
Top-5 brand share
46%
Top 20: 88%
Top-5 click share
32%
Top 20: 69%
Open market
49%
- Aen Art17%
- Jekohor9%
- ARTISTRO7%
- Crayola6%
- ADEVIAN6%
- Soucolor5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.3×
Top coloring pens for adult coloring books search terms
- coloring pens134K/yr
- color by numbers for adults with markers60K/yr
- coloring pens for adults57K/yr
- fine tip markers for adult coloring books39K/yr
- color by number markers27K/yr
- adult coloring pens21K/yr
- pens for coloring19K/yr
- coloring pens for adult coloring books17K/yr
- brush pens for coloring12K/yr
- pens for coloring books for adults15K/yr
Top coloring pens for adult coloring books products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Adult Coloring Book Set Spiral Bound Coloring Books for Adults Relaxation with 36 Colors Non-Toxic Markers Anxiety Relief Gifts with 30 Patterns Included Mandala Animal Flowers
Jekohor$18.094.6★1,034 rev
36 Dual Brush Markers for Adult Coloring Books - Fine & Brush Double Pens for Journaling Calligraphy Drawing Art + Craft Supplies for Gifts Trendy Stuff
Aen Art$8.514.5★27,297 rev
Aen Art Gel Pens for Adult Coloring Books 160 Pack Artist Colored Gel Pen with 40% More Ink Black Case. Perfect for Drawing Doodle Crafts Journaling Planner
Aen Art$22.794.8★1,616 rev
ADEVIAN 3-in-1 Color by Numbers Adult Coloring Books with 36 Colors Markers Spiral Bound & Single-Sided Easy Number Matching & Tear-Out for Framing Stress Relief & Creativity for Beginners
ADEVIAN$26.823.2★70 rev
Crayola Fine Line Markers for Adults (40ct) Skinny Marker Set for Adult Coloring Books Gift for Teens Aesthetic Art Supplies Stress Relief Activity
Crayola$11.874.5★17,177 rev
Newest
by launch dateADEVIAN 3-in-1 Color by Numbers Adult Coloring Books with 36 Colors Markers Spiral Bound & Single-Sided Easy Number Matching & Tear-Out for Framing Stress Relief & Creativity for Beginners
ADEVIAN$26.8270 rev
ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies
ARTISTRO$10.2212,126 rev
ARTISTRO 36 Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies
ARTISTRO$10.257,479 rev
MIN CI 48 Colors Markers Dual Tip with Fine Tip and Brush Tip Pens for Adult Coloring Book Dual Brush Coloring Markers Art Supplies Marker s Kit for Calligraphy Drawing DIY Crafts
MIN CI$12.48116 rev
CKMOREL 2Pcs Adult Coloring Books with 36 Colors Markers Mandala Adult Coloring Book for Women Relaxation with 48 Patterns Colors Markers Set Anxiety Relief Mindfulness Gifts Original & Hand Drawn
CKMOREL$19.74504 rev
Trending
90-day click momentumADEVIAN 3-in-1 Color by Numbers Adult Coloring Books with 36 Colors Markers Spiral Bound & Single-Sided Easy Number Matching & Tear-Out for Framing Stress Relief & Creativity for Beginners
ADEVIAN$26.823.2★
MIN CI 48 Colors Markers Dual Tip with Fine Tip and Brush Tip Pens for Adult Coloring Book Dual Brush Coloring Markers Art Supplies Marker s Kit for Calligraphy Drawing DIY Crafts
MIN CI$12.484.2★
ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies
ARTISTRO$10.224.5★
ARTISTRO 36 Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies
ARTISTRO$10.254.5★
CKMOREL 2Pcs Adult Coloring Books with 36 Colors Markers Mandala Adult Coloring Book for Women Relaxation with 48 Patterns Colors Markers Set Anxiety Relief Mindfulness Gifts Original & Hand Drawn
CKMOREL$19.744.5★
What buyers say about coloring pens for adult coloring books
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing colors”
“Amazing quality”
“they are affordable”
“Awesome Markers”
“Easy to hold”
“As advertised”
“Fun and Easy to Use”
“smooth drawing”
“Having the dual tip option is fantastic”
“Smooth writing”
What buyers complain about
“Color very dull”
“Dry Markers”
“lower quality”
“definitely not quick dry as described”
“Looks NOTHING like the picture”
“Breaks easily”
“Half came dry”
“the colors are awful”
“It bleeds through paper”
“After putting everything back together the brush tip was dry”
Top return reasons
Common questions
- Is coloring pens for adult coloring books profitable to sell on Amazon United States?
- The niche generates $330K/yr across 59 tracked products. 9 of 10 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Worth a look (58/100).
- How competitive is the coloring pens for adult coloring books niche?
- 37 brands and 80 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in coloring pens for adult coloring books?
- Top complaints mined from reviews: Color, Dry/Empty Ink, Quality-Overall. The return rate is 1.2%.
- When does demand for coloring pens for adult coloring books peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the coloring pens for adult coloring books niche?
- Listings span $5.68–$36.93; the average listing price is $16.85 (sweet spot $15–$100). The average incumbent carries 10,208 reviews — the moat a new listing must climb.