Coloring Pens for Adult Coloring Books

Shoppers searched for this 481K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $330K a year.

Searches, last 12 months

481K

Growth, 90 days vs prior 90

-8.2%

Conversion, latest week

4.1%

Market size, estimated

$330Ka year

Peak month

December2.3× the quietest month

Top search term

coloring pens134K searches a year

Listings sell for $16.85 on average, from $5.68 to $36.93. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $16.85 that is $8K to $13K a year per listing.

Average price

$16.85inside the $15 to $100 sweet spot

Price range

$5.68–$36.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

$8K–$13K

Returns

1.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #85 within Drawing. It carries 10,208 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#85in Drawing

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

10,208per listing

Listings tracked

59

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

9Amazon's first-year sales bar

Average brand age

43 months