Coloring Paper for Kids

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months

60K

Growth, 90 days vs prior 90

-23.8%

Conversion, latest week

15.5%

Market size, estimated

$110Ka year

Peak month

December4.7× the quietest month

Top search term

melissa and doug paper11K searches a year

Listings sell for $11.68 on average, from $5.76 to $23.27. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $11.68 that is $6K to $9K a year per listing.

Average price

$11.68under the $15 to $100 sweet spot

Price range

$5.76–$23.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$6K–$9K

Returns

0.7%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Paper & Paper Crafts. It carries 6,487 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#99in Paper & Paper Crafts

Average rating

4.76 starsAmazon United States average 4.42 stars

Average reviews

6,487per listing

Listings tracked

14

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

56 months