coloring pad
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.17avg listing price — sweet spot $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Price range
Good$5.01–$25.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,207.35avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.7%90-day search growth — must beat 0% to launch
Market size
Bad$36K$36K/yr · 46K searches
According to Flapen's Amazon United States niche tracking, coloring pad is a $36K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
coloring pad market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $37K–$49K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #95
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
43
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
58%
Top 20: 96%
Open market
21%
- Melissa & Doug47%
- Hapikalor11%
- EooCoo6%
- Fuxi6%
- Toyk5%
- Prudiut4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
Top coloring pad search terms
- coloring paper for toddlers 1-38K/yr
- coloring pad for toddlers 1-313K/yr
- toddler sketch book9K/yr
- toddler coloring pad10K/yr
- toddler coloring paper3K/yr
- color pad for toddlers 1-33K/yr
Top coloring pad products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Melissa & Doug Drawing Pad (9 x 12 inches) with 50 Sheets of White Bond Paper
Melissa & Doug$5.804.8★4,907 rev
9 x 12 Sketch Book 2-Pack 50 Sheets Spiral Bound Art Sketchbook Acid Free Artist Drawing Book Paper Art Supplies for Adults Kids Craft Activities Sketch Paper for Drawing Coloring Sketching
Hapikalor$10.464.8★2,072 rev
Melissa & Doug Drawing Paper Sketch Pad 2-Pack Bundle for Coloring Writing or Painting (9 x 12 inches) - 50 Sheets Each Kids Drawing Pad & Art Supplies for Kids Ages 3+ - FSC Certified
Melissa & Doug$10.804.8★9,429 rev
EooCoo Toddler Toys LCD Writing Tablet for Kids 2 Pack Toddler Travel Essentials Drawing Pad Mess Free Coloring Books Road Trip Activities Age 3-5 Girls Boys Gifts - 8.5 Inch
EooCoo$8.334.6★2,152 rev
Sketch Book for Kids 9 x 12 Kid Sketchbook 100 Sheets (73lb/120gsm) Thick Drawing Paper for Kids Spiral Sketch Pad for Kid Easter Basket Stuffers.
Fuxi$12.554.8★16,539 rev
Newest
by launch date
6 x 9 Sketch Book Spiral Bound Sketch Pad 50 Sheets 68lb/100gsm Acid-Free Drawing Paper Art Sketchbook Drawing Pad for Kids Artists Beginners Professional Art Supplies for Adults 2 Pack
Hapikalor$8.8055 rev
4 Pack Small Sketch Books 5.5 x 8.5 Inch Mini Sketchbook 68lb/100gsm Spiral Bound Small Sketch Pad Acid Free Art Supplies Drawing Painting Sketchbook for Kids Beginners Artists & Graduation Gift
Prudiut$9.06281 rev
Coloring Paper Roll 2 Pcs Drawing Roll Paper Sticky Rolls for Art DIY Painting Drawing Coloring Rolls for Young Artists Gifts 11.8 x 118(Land & Marine Animals)
Prudiut$9.03135 rev
Sketch Book for Kids 9 x 12 Kid Sketchbook 100 Sheets (73lb/120gsm) Thick Drawing Paper for Kids Spiral Sketch Pad for Kid Easter Basket Stuffers.
Fuxi$12.5516,539 rev
BlissfulBlend Water Doodle Mat Kids Mess Free Coloring Doodle Mat Educational Toys for 3 4 5 6 7 8 Years Old with Magic Pens Educational Toys Toddler Boys Girls Christmas Birthday Holiday Present
BlissfulBlend$10.25427 rev
Trending
90-day click momentum6 x 9 Sketch Book Spiral Bound Sketch Pad 50 Sheets 68lb/100gsm Acid-Free Drawing Paper Art Sketchbook Drawing Pad for Kids Artists Beginners Professional Art Supplies for Adults 2 Pack
Hapikalor$8.804.4★
Sketch Book for Kids 9 x 12 Kid Sketchbook 100 Sheets (73lb/120gsm) Thick Drawing Paper for Kids Spiral Sketch Pad for Kid Easter Basket Stuffers.
Fuxi$12.554.8★
Coloring Paper Roll 2 Pcs Drawing Roll Paper Sticky Rolls for Art DIY Painting Drawing Coloring Rolls for Young Artists Gifts 11.8 x 118(Land & Marine Animals)
Prudiut$9.034.6★
4 Pack Small Sketch Books 5.5 x 8.5 Inch Mini Sketchbook 68lb/100gsm Spiral Bound Small Sketch Pad Acid Free Art Supplies Drawing Painting Sketchbook for Kids Beginners Artists & Graduation Gift
Prudiut$9.064.8★
EooCoo Toddler Toys LCD Writing Tablet for Kids 2 Pack Toddler Travel Essentials Drawing Pad Mess Free Coloring Books Road Trip Activities Age 3-5 Girls Boys Gifts - 8.5 Inch
EooCoo$8.334.6★
What buyers say about coloring pad
What buyers praise and complain about, mined from review topics.What buyers love
“entertainment for hours”
“Cute product”
“birthday gift”
“Excellent value”
“Great size”
“Very easy to use”
“Colors are vibrant”
“As advertised”
“Durable quality”
“Great for drawing”
What buyers complain about
“Poor quality control”
“Larger than expected”
“Its thicker than a tracing paper”
“Not worth the price”
“False advertisement”
“it broke within a week”
“the color was dull”
“Doesn't work like advertised”
“a lil fragile”
“Hard to use”
Top return reasons
Common questions
- Is coloring pad profitable to sell on Amazon United States?
- The niche generates $36K/yr across 23 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (40/100).
- How competitive is the coloring pad niche?
- 17 brands and 43 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in coloring pad?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 1.2%.
- When does demand for coloring pad peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the coloring pad niche?
- Listings span $5.01–$25.05; the average listing price is $12.17 (sweet spot $15–$100). The average incumbent carries 10,207 reviews — the moat a new listing must climb.