Is coloring kits for adults profitable to sell on Amazon United States?

The niche generates $39K/yr across 47 tracked products. 10 of 13 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Skip it (47/100).

How competitive is the coloring kits for adults niche?

33 brands and 48 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in coloring kits for adults?

Top complaints mined from reviews: Color, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.1%.

When does demand for coloring kits for adults peak?

Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.

What does it cost to enter the coloring kits for adults niche?

Listings span $6.17–$29.94; the average listing price is $17.95 (sweet spot $15–$100). The average incumbent carries 5,421 reviews — the moat a new listing must climb.

coloring kits for adults

Skip it

A small market ($39K/yr) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Brand share

Great49%

top-5 brand share — no brand owns this niche

Avg price

Great$17.95

avg listing price — sweet spot $15–$100

Competition

Great37%

top-5 click share — an open shelf

Price range

Good$6.17–$29.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,420.87

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-18.9%

90-day search growth — must beat 0% to launch

Market size

Bad$39K

$39K/yr · 105K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, coloring kits for adults is a $39K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

coloring kits for adults market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $45K–$54K; units × avg price
Conversion rate: 2.1%
Avg BSR: #162
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 34 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

33 falling

Sellers

Top-5 brand share

49%

Top 20: 91%

Top-5 click share

37%

Top 20: 77%

Open market

46%

Jekohor20%
KALOUR8%
ZICOTO8%
Prudiut7%
Soucolor6%
Ohuhu5%

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -18.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Open Trend

Top coloring kits for adults search terms

coloring accessories for adults24K/yr -16.8%0.6% conv.
adult coloring set20K/yr -17.4%2.2% conv.
adult coloring kit14K/yr -12.5%1.5% conv.
coloring essentials for adults12K/yr -29.8%0.8% conv.
adult coloring accessories10K/yr -29.9%1.0% conv.
coloring books for adults with color pencils6K/yr -6.5%2.6% conv.
coloring sets for adults6K/yr -3.6%0.8% conv.
coloring kit for adults6K/yr -29.0%1.6% conv.
adult coloring must haves5K/yr -22.8%0.7% conv.
adult coloring sets4K/yr -13.2%2.3% conv.

All search terms

Top coloring kits for adults products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Coloring Books for Adults with 36 Dual-Tip Markers 30 Patterns Positive Quotes Adult Coloring Book for Adults Relaxation Calming Gifts for Anxiety and Mindfulness Gifts for Women

Jekohor$17.764.6★654 rev

Adult Coloring Book Set Spiral Bound Coloring Books for Adults Relaxation with 36 Colors Non-Toxic Markers Anxiety Relief Gifts with 30 Patterns Included Mandala Animal Flowers

Jekohor$18.094.6★1,034 rev

78.2in Adult Coloring Book Set for Relaxation Spiral Bound Coloring Book for Women with 24 Colors Markers Mindfulness Stress Relief 32 Patterns for Adults Teens Easter Gift

Prudiut$10.574.5★418 rev

KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners

KALOUR$11.504.7★12,073 rev

Soucolor 72-Color Colored Pencils for Adult Coloring Books Soft Core Back to School Supplies Smooth Coloring Pencils for Kids Sketching Drawing Blending Shading Arts & Crafts Supplies Gift

Soucolor$10.824.7★30,292 rev

Newest

by launch date

Beautiful Adult Coloring Book Set with 18-Color Pencil Set - Coloring Books for Adults Relaxation Adult Coloring Book for Women Gifts.Elegant Art Style with 35 Patterns.

Cbcmpica$9.6685 rev

6mo ago

Ospelelf Adult Coloring Book Set Women Relaxation Gifts with 24 Colors Markers for Birthday Stress Relief with 30 Patterns Included Animal Flowers and Positive Messages for Her

Ospelelf$18.8345 rev

6mo ago

78.2in Adult Coloring Book Set for Relaxation Spiral Bound Coloring Book for Women with 24 Colors Markers Mindfulness Stress Relief 32 Patterns for Adults Teens Easter Gift

Prudiut$10.57418 rev

9mo ago

KALOUR 206 Drawing Set Sketching Kit Art Supplies with 3-color Sketchbook & Coloring Paper Include Tutorial Colored Graphite Charcoal Watercolor & Metallic Pencil for Artists Adults Teens Beginner

KALOUR$27.35622 rev

10mo ago

Cute Coloring Book Set for Teens Adults Relaxation Easy and Simple Designs Coloring Book for Teens Girls Stress Relief Gifts for Women with 36 Colors Markers & 12 Glitter Pens & 12 Colored Pencils

Duyabe$27.46111 rev

11mo ago

What buyers say about coloring kits for adults

What buyers praise and complain about, mined from review topics.

What buyers love

Color31%

“Bright Colors”

Quality-Overall12%

“Amazing quality”

Value For Money8%

“Great deal”

Pen/Pencil Quality6%

“Great pencils”

Fun/Entertainment Experience3%

“Awesome fun”

Ease Of Use3%

“easy to read”

Advertised Vs Actual Product3%

“As advertised”

Gifting Purpose2%

“Beautiful Gift”

Sharpness2%

“sharpens well”

Drawing Experience2%

“Easy drawing”

What buyers complain about

Color14%

“colors dont match”

Quality-Overall8%

“Poor quality control”

Advertised Vs Actual Product5%

“False advertising”

Durability4%

“Breaks easily”

Ease Of Use4%

“HARD TO OPEN”

Dry/Empty Ink4%

“Dried Out”

Sharpness3%

“which is not as sharp”

Nib/Tip Quality3%

“then the tips started breaking”

Drying Time3%

“definitely not quick dry as described”

Functionality-Overall2%

“This thing barely works”

Top return reasons

Color16%

Advertised Vs Actual Product15%

Value For Money7%

Size-Overall6%

Functionality-Overall6%

Quality-Overall6%

Display Colors6%

Ink Refill5%

Dry/Empty Ink5%

Paint Quality4%

Common questions

Is coloring kits for adults profitable to sell on Amazon United States?: The niche generates $39K/yr across 47 tracked products. 10 of 13 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Skip it (47/100).
How competitive is the coloring kits for adults niche?: 33 brands and 48 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in coloring kits for adults?: Top complaints mined from reviews: Color, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.1%.
When does demand for coloring kits for adults peak?: Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the coloring kits for adults niche?: Listings span $6.17–$29.94; the average listing price is $17.95 (sweet spot $15–$100). The average incumbent carries 5,421 reviews — the moat a new listing must climb.