Colored Pencils 12 Count
MaybeAn estimated 0.6% of orders come back. But the top 5 brands take 97% of clicks, so Colored Pencils 12 Count is a Maybe.
- Flapen Score
- 52 / 100Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 4652
- Market size
- $433K/yr444K searches / yr
- 90-day growth
- +144.6%search demand this quarter
- Competition
- 78%top-5 click share · 7 brands · 324 sellers
Flapen Score
Colored Pencils 12 Count against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Colored Pencils 12 Count is stronger. Inside it, weaker.
Market
The Colored Pencils 12 Count market on Amazon at a glance
Shoppers on Amazon United States searched for Colored Pencils 12 Count 444K times last year and spent an estimated $433K. The top 5 brands take 97% of clicks. Demand peaks in Jul–Aug. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 9.0% of those searches ended in a purchase.
Shoppers searched for this 444K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +144.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $433K a year.
- Searches, last 12 months
- 444K
- Growth, 90 days vs prior 90
- +144.6%
- Conversion, latest week
- 9.0%
- Market size, estimated
- $433Ka year
- Peak month
- August70.6× the quietest month
- Top search term
- colored pencils 12 pack15K searches a year
02 · Price
A sale here is worth $10.86.
Listings sell for $10.86 on average, from $2.41 to $32.27. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At $10.86 that is $87K to $109K a year per listing.
- Average price
- $10.86under the $15 to $100 sweet spot
- Price range
- $2.41–$32.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $87K–$109K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Drawing. It carries 6,519 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #27in Drawing
- Average rating
- 4.76 starsAmazon United States average 4.42 stars
- Average reviews
- 6,519per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Colored Pencils 12 Count products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Crayola 68-4012 Colored Pencils 12-Count pack of 3 Assorted Colors
- Price
- $8.21
- Rating
- 4.8/5
- Reviews
- 8,222
- Age
- 16y ago

Generic Colored Pencils 12ct 2pk Assorted Colors Pre-Sharpened + Bonus Sharpener (Color May Vary) - Vibrant Colors for Art & School Projects
- Price
- $9.94
- Rating
- 4.8/5
- Reviews
- 559
- Age
- 2y ago

The Mega Deals Colored Pencils for Adults 12 Vibrant & Smooth Color Pencils for Adult Coloring Books Non-Toxic Coloring Pencil Set with Sharpener Art Supplies for Teens & Adults (Gift Pack)
- Price
- $7.27
- Rating
- 4.7/5
- Reviews
- 1,054
- Age
- 3y ago

Crayola Colored Pencils Assorted Colors Pre-sharpened Adult Coloring 12 Count Gift
- Price
- $2.41
- Rating
- 4.8/5
- Reviews
- 5,536
- Age
- 9y ago
![Crayola Colored Pencils Bulk Kids School Supplies for Teachers 12 Packs with 12 Colors [Amazon Exclusive]](https://m.media-amazon.com/images/I/51J4NXSkPOL.jpg)
Crayola Colored Pencils Bulk Kids School Supplies for Teachers 12 Packs with 12 Colors [Amazon Exclusive]
- Price
- $25.41
- Rating
- 4.9/5
- Reviews
- 864
- Age
- 6y ago
Trending
estimated 90-day click momentum
Crayola 68-4012 Colored Pencils 12-Count pack of 3 Assorted Colors
- Price
- $8.21
- Rating
- 4.8/5
- Reviews
- 8,222
- Age
- 16y ago
![Crayola Colored Pencils Bulk Kids School Supplies for Teachers 12 Packs with 12 Colors [Amazon Exclusive]](https://m.media-amazon.com/images/I/51J4NXSkPOL.jpg)
Crayola Colored Pencils Bulk Kids School Supplies for Teachers 12 Packs with 12 Colors [Amazon Exclusive]
- Price
- $25.41
- Rating
- 4.9/5
- Reviews
- 864
- Age
- 6y ago

V-Opitos 48 Count Colored Pencils 4 Packs Pre-sharpened Coloring Pencils for Kids in 12 Colors Bulk School Supplies for Teachers Ideal Back to School Supplies & Classroom Prizes
- Price
- $7.82
- Rating
- 4.8/5
- Reviews
- 266
- Age
- 1y ago

Crayola Colored Pencils Assorted Colors Pre-sharpened Adult Coloring 12 Count Gift
- Price
- $2.41
- Rating
- 4.8/5
- Reviews
- 5,536
- Age
- 9y ago

Crayola Bulk Colored Pencils for Kids (24pk) - 12 Assorted Colors Art Supplies For Crafts & Coloring Books Bulk Preschool & Kindergarten Classroom Supplies (Packaging May Vary)
- Price
- $32.27
- Rating
- 4.9/5
- Reviews
- 2,584
- Age
- 10y ago
Newest
by launch date
V-Opitos 48 Count Colored Pencils 4 Packs Pre-sharpened Coloring Pencils for Kids in 12 Colors Bulk School Supplies for Teachers Ideal Back to School Supplies & Classroom Prizes
- Price
- $7.82
- Rating
- 4.8/5
- Reviews
- 266
- Age
- 1y ago

Generic Colored Pencils 12ct 2pk Assorted Colors Pre-Sharpened + Bonus Sharpener (Color May Vary) - Vibrant Colors for Art & School Projects
- Price
- $9.94
- Rating
- 4.8/5
- Reviews
- 559
- Age
- 2y ago

Toidgy 144 Count Colored Pencils for Kids 12 Packs Colored Pencils Bulk 12 Colors Pre-sharpened Color Pencils for Adults Bulk School Supplies for Teachers Back to School Supplies Classroom Prizes
- Price
- $16.72
- Rating
- 4.7/5
- Reviews
- 491
- Age
- 2y ago

The Mega Deals Colored Pencils for Adults 12 Vibrant & Smooth Color Pencils for Adult Coloring Books Non-Toxic Coloring Pencil Set with Sharpener Art Supplies for Teens & Adults (Gift Pack)
- Price
- $7.27
- Rating
- 4.7/5
- Reviews
- 1,054
- Age
- 3y ago
![Crayola Colored Pencils Bulk Kids School Supplies for Teachers 12 Packs with 12 Colors [Amazon Exclusive]](https://m.media-amazon.com/images/I/51J4NXSkPOL.jpg)
Crayola Colored Pencils Bulk Kids School Supplies for Teachers 12 Packs with 12 Colors [Amazon Exclusive]
- Price
- $25.41
- Rating
- 4.9/5
- Reviews
- 864
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
324
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
1%
- Crayola56%
- Generic19%
- The Mega Deals15%
- Pentel4%
- Prang3%
- Toidgy2%
- Open — no brand owns it (1 brand, 1%)
Demand
Colored Pencils 12 Count search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 70.6×
Search terms
Top Colored Pencils 12 Count search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- colored pencils 12 pack15K/yr
- crayola colored pencils 12 pack62K/yr
- 12 pack colored pencils27K/yr
- 12 count colored pencils16K/yr
- 12 colored pencils18K/yr
- colored pencils 12 count223K/yr
- colored pencils crayola 126K/yr
- colored pencils 129K/yr
- colored pencils - crayola - 12 ct3K/yr
- crayola colored pencils 12 count6K/yr
Reviews and returns
What reviews say buyers love and hate about Colored Pencils 12 Count
We read the reviews and the return reasons for every product selling here.
“the color wasnt very bright”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Colored Pencils 12 Count questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









