Is colored pencils 12 count profitable to sell on Amazon United States?

The niche generates $433K/yr across 14 tracked products. 90-day search growth is +144.6%. Flapen's verdict: Worth a look (52/100).

How competitive is the colored pencils 12 count niche?

7 brands and 324 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in colored pencils 12 count?

Top complaints mined from reviews: Color, Quality-Overall, Durability. The return rate is 0.6%.

When does demand for colored pencils 12 count peak?

Demand peaks in Jul–Aug; the busiest month runs 70.6× the quietest.

What does it cost to enter the colored pencils 12 count niche?

Listings span $2.41–$32.27; the average listing price is $10.86 (sweet spot $15–$100). The average incumbent carries 6,519 reviews — the moat a new listing must climb.

colored pencils 12 count

Worth a look

Shows low returns (0.6%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 6% kills the launch gate

Growth

Incredible+144.6%

90-day search growth — must beat 0% to launch

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Price range

Good$2.41–$32.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$433K

$433K/yr · 444K searches

Avg price

Okay$10.86

avg listing price — sweet spot $15–$100

Review moat

Bad6,519.43

avg incumbent reviews — the moat a new listing must climb

Competition

Bad78%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, colored pencils 12 count is a $433K/yr Amazon United States market (444K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 52/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 100K–125K; avg 8,000–10,000/product
Revenue / yr: $1.1M–$1.4M; units × avg price
Launch success: —; 0 of 0 new (360d)
Conversion rate: 9.0%
Avg BSR: #27
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 137 days

Competition

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

324

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Crayola56%
Generic19%
The Mega Deals15%
Pentel4%
Prang3%
Toidgy2%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +144.6% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 70.6×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Crayola 68-4012 Colored Pencils 12-Count pack of 3 Assorted Colors

Crayola$8.214.8★8,222 rev

Generic Colored Pencils 12ct 2pk Assorted Colors Pre-Sharpened + Bonus Sharpener (Color May Vary) - Vibrant Colors for Art & School Projects

Generic$9.944.8★559 rev

The Mega Deals Colored Pencils for Adults 12 Vibrant & Smooth Color Pencils for Adult Coloring Books Non-Toxic Coloring Pencil Set with Sharpener Art Supplies for Teens & Adults (Gift Pack)

The Mega Deals$7.274.7★1,054 rev

Crayola Colored Pencils Assorted Colors Pre-sharpened Adult Coloring 12 Count Gift

Crayola$2.414.8★5,536 rev

Crayola Colored Pencils Bulk Kids School Supplies for Teachers 12 Packs with 12 Colors [Amazon Exclusive]

Crayola$25.414.9★864 rev

Newest

by launch date

V-Opitos 48 Count Colored Pencils 4 Packs Pre-sharpened Coloring Pencils for Kids in 12 Colors Bulk School Supplies for Teachers Ideal Back to School Supplies & Classroom Prizes

V-Opitos$7.82266 rev

1y ago

Generic Colored Pencils 12ct 2pk Assorted Colors Pre-Sharpened + Bonus Sharpener (Color May Vary) - Vibrant Colors for Art & School Projects

Generic$9.94559 rev

2y ago

Toidgy 144 Count Colored Pencils for Kids 12 Packs Colored Pencils Bulk 12 Colors Pre-sharpened Color Pencils for Adults Bulk School Supplies for Teachers Back to School Supplies Classroom Prizes

Toidgy$16.72491 rev

2y ago

The Mega Deals Colored Pencils for Adults 12 Vibrant & Smooth Color Pencils for Adult Coloring Books Non-Toxic Coloring Pencil Set with Sharpener Art Supplies for Teens & Adults (Gift Pack)

The Mega Deals$7.271,054 rev

3y ago

Crayola Colored Pencils Bulk Kids School Supplies for Teachers 12 Packs with 12 Colors [Amazon Exclusive]

Crayola$25.41864 rev

6y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color33%

“good vibrant colors”

Quality-Overall15%

“great quality for everyday use at home or in the classroom”

Value For Money13%

“Good buy”

Advertised Vs Actual Product7%

“Exactly what I was looking for”

Gifting Purpose4%

“A great gift that brings hours of creativity and fun”

Educational-Overall4%

“Helped a teacher to get ready before school started”

Efficiency4%

“Works well”

Fun/Entertainment Experience3%

“Fun for the whole family”

Creativity2%

“are a fun and reliable choice for school projects, coloring books, and creative play”

Sharpness2%

“Did I mention get a good sharpener”

What buyers complain about

Color29%

“the color wasnt very bright”

Quality-Overall22%

“Poor Quality Control”

Durability17%

“They break easily”

Sharpness11%

“when I sharpen them the led breaks again so I have to keep sharpening until the led does not break which wears them down faster”

Product Condition5%

“Broken. Maybe used? First time I opened the box and 6 pencils look like they were mistaken for chalk and used on a sidewalk 🙄”

Moist/Dry2%

“These pencils have dry rotten thus”

Defective Material/Parts2%

“all the ends are broke off”

Thickness2%

“Crayola colored pencils are too thin”

Ease Of Use2%

“I imagine they would be a little frustrating to blend”

Top return reasons

Value For Money40%

Color17%

Product Condition7%

Defective Material/Parts6%

Quality-Overall5%

Size-Overall4%

Advertised Vs Actual Product4%

Sharpness3%

Functionality-Overall2%

Durability2%

Common questions

Is colored pencils 12 count profitable to sell on Amazon United States?: The niche generates $433K/yr across 14 tracked products. 90-day search growth is +144.6%. Flapen's verdict: Worth a look (52/100).
How competitive is the colored pencils 12 count niche?: 7 brands and 324 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in colored pencils 12 count?: Top complaints mined from reviews: Color, Quality-Overall, Durability. The return rate is 0.6%.
When does demand for colored pencils 12 count peak?: Demand peaks in Jul–Aug; the busiest month runs 70.6× the quietest.
What does it cost to enter the colored pencils 12 count niche?: Listings span $2.41–$32.27; the average listing price is $10.86 (sweet spot $15–$100). The average incumbent carries 6,519 reviews — the moat a new listing must climb.

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colored pencils 12 count

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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