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Colored Pencils 12 Count

Maybe

An estimated 0.6% of orders come back. But the top 5 brands take 97% of clicks, so Colored Pencils 12 Count is a Maybe.

Filters Trending
Flapen Score
52
52 / 100
Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 46
Market size
$433K/yr444K searches / yr
90-day growth
+144.6%search demand this quarter
Competition
78%top-5 click share · 7 brands · 324 sellers

Flapen Score

Colored Pencils 12 Count against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Colored Pencils 12 Count is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Colored Pencils 12 Count market on Amazon at a glance

Shoppers on Amazon United States searched for Colored Pencils 12 Count 444K times last year and spent an estimated $433K. The top 5 brands take 97% of clicks. Demand peaks in Jul–Aug. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 444K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +144.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $433K a year.

Searches, last 12 months
444K
Growth, 90 days vs prior 90
+144.6%
Conversion, latest week
9.0%
Market size, estimated
$433Ka year
Peak month
August70.6× the quietest month
Top search term
colored pencils 12 pack15K searches a year

02 · Price

A sale here is worth $10.86.

Listings sell for $10.86 on average, from $2.41 to $32.27. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At $10.86 that is $87K to $109K a year per listing.

Average price
$10.86under the $15 to $100 sweet spot
Price range
$2.41–$32.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
8,000–10,000
Revenue per listing a year
$87K–$109K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Drawing. It carries 6,519 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#27in Drawing
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
6,519per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Colored Pencils 12 Count products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

324

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

1%

  • Brand 156%
  • Brand 219%
  • Brand 315%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Colored Pencils 12 Count search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 70.6×

Search terms

Top Colored Pencils 12 Count search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • colored pencils 12 pack15K/yr
  • crayola colored pencils 12 pack62K/yr
  • 12 pack colored pencils27K/yr
  • 12 count colored pencils16K/yr
  • 12 colored pencils18K/yr
  • colored pencils 12 count223K/yr
  • colored pencils crayola 126K/yr
  • colored pencils 129K/yr
  • colored pencils - crayola - 12 ct3K/yr
  • crayola colored pencils 12 count6K/yr

Reviews and returns

What reviews say buyers love and hate about Colored Pencils 12 Count

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Color”
29%of negative reviews mention “Color”
0.6%of orders come back
“the color wasnt very bright”
A buyer, on “Color”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Colored Pencils 12 Count questions

Answered from the same tracked data.