colored pencils
Worth a lookShows a $11.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$11.0M$11.0M/yr · 10.1M searches
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.04avg listing price — sweet spot $15–$100
Price range
Good$5.13–$37.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Review moat
Bad12,750.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, colored pencils is a $11.0M/yr Amazon United States market (10.1M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jul–Aug–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
colored pencils market data
- Units sold / yr
- 1.0M–1.0M
- avg 40,000–50,000/product
- Revenue / yr
- $15.0M–$15.0M
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
232
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
54%
Top 20: 93%
Open market
21%
- Crayola31%
- KALOUR21%
- Soucolor12%
- PRINA6%
- finenolo5%
- Shuttle Art4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.3×
Top colored pencils search terms
- colored pencils5.7M/yr
- colored pencils for adults811K/yr
- color pencils526K/yr
- crayola colored pencils530K/yr
- coloring pencils487K/yr
- color pencil set352K/yr
- coloring pencils for adults252K/yr
- colored pencils for kids195K/yr
- color pencils for adult coloring book160K/yr
- color pencil114K/yr
Top colored pencils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners
KALOUR$11.504.7★12,073 rev
Crayola Colored Pencils (36ct) Kids Pencil Set Pre-Sharpened Coloring Book Pencils for Kids & Adults Arts & Crafts Supplies Coloring Gift Ages 3+
Crayola$5.134.8★49,791 rev
Soucolor 72-Color Colored Pencils for Adult Coloring Books Soft Core Back to School Supplies Smooth Coloring Pencils for Kids Sketching Drawing Blending Shading Arts & Crafts Supplies Gift
Soucolor$10.824.7★30,292 rev
PRINA Art Supplies 120 Colors Colored Pencils Set for Adults Coloring Books with Sketchbook Professional Vibrant Artists Coloring Pencils for Drawing Sketching Blending Shading Soft Core Oil Based
PRINA$29.214.7★4,619 rev
finenolo 36 Pack Colored Pencils for Adult Coloring Books Soft Core Art Drawing Pencils for Artists Beginners Coloring Pencils Set with Sharpener for Coloring Sketching Painting
finenolo$9.024.7★3,003 rev
Newest
by launch date
Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults
Kird Barken$10.27849 rev
V-Opitos 48 Count Colored Pencils 4 Packs Pre-sharpened Coloring Pencils for Kids in 12 Colors Bulk School Supplies for Teachers Ideal Back to School Supplies & Classroom Prizes
V-Opitos$7.82266 rev
V-Opitos 48 Pack Colored Pencils Set Pre-sharpened Coloring Pencils for Kids Beginners Colored Pencils for Adult Coloring Books Ideal Art Supplies for Sketching Coloring & Painting
V-Opitos$7.39942 rev
Generic Colored Pencils 12ct 2pk Assorted Colors Pre-Sharpened + Bonus Sharpener (Color May Vary) - Vibrant Colors for Art & School Projects
Generic$9.94559 rev
Toidgy 144 Count Colored Pencils for Kids 12 Packs Colored Pencils Bulk 12 Colors Pre-sharpened Color Pencils for Adults Bulk School Supplies for Teachers Back to School Supplies Classroom Prizes
Toidgy$16.72491 rev
Trending
90-day click momentum
KALOUR Premium Colored Pencils Set of 50 Colors Artists Soft Core with Vibrant Color Ideal for Layering Blending Shading Color Pencils for Adults Beginners Coloring Book
KALOUR$10.544.7★
Mr. Pen- Colored Pencils for Kids 36 Pack Soft Core Pre-Sharpened
Mr. Pen$5.264.6★
V-Opitos 48 Count Colored Pencils 4 Packs Pre-sharpened Coloring Pencils for Kids in 12 Colors Bulk School Supplies for Teachers Ideal Back to School Supplies & Classroom Prizes
V-Opitos$7.824.8★
Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults
Kird Barken$10.274.6★
Crayola Erasable Colored Pencils (24ct) Kids Coloring Pencils for Coloring Books Assorted Colors Arts & Crafts Supplies Gifts Ages 6 7 8
Crayola$5.804.7★
What buyers say about colored pencils
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing colors”
“Amazing quality”
“good value”
“Great Pencils”
“Super smooth”
“As Expected”
“They sharpen well”
“Great basic set of drawing pencils”
“Fun to use”
“easy to work with”
What buyers complain about
“Colors dont match”
“Bad quality”
“they arent very sharp”
“Broken”
“I dont like the way they color at all”
“Thought this would be worth the price”
“I feel they break fairly easily”
“Broken tips”
“Sent used objects”
“Chemical smell”
Top return reasons
Common questions
- Is colored pencils profitable to sell on Amazon United States?
- The niche generates $11.0M/yr across 27 tracked products. 90-day search growth is -5.1%. Flapen's verdict: Worth a look (58/100).
- How competitive is the colored pencils niche?
- 16 brands and 232 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in colored pencils?
- Top complaints mined from reviews: Color, Quality-Overall, Sharpness. The return rate is 0.7%.
- When does demand for colored pencils peak?
- Demand peaks in Jul–Aug–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the colored pencils niche?
- Listings span $5.13–$37.99; the average listing price is $15.04 (sweet spot $15–$100). The average incumbent carries 12,750 reviews — the moat a new listing must climb.