Is colored pencil kit profitable to sell on Amazon United States?

The niche generates $289K/yr across 28 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Skip it (46/100).

How competitive is the colored pencil kit niche?

11 brands and 36 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in colored pencil kit?

Top complaints mined from reviews: Color, Quality-Overall, Durability. The return rate is 0.9%.

When does demand for colored pencil kit peak?

Demand peaks in Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the colored pencil kit niche?

Listings span $1.69–$147.08; the average listing price is $28.79 (sweet spot $15–$100). The average incumbent carries 7,976 reviews — the moat a new listing must climb.

colored pencil kit

Skip it

Brand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$28.79

avg listing price — sweet spot $15–$100

Price range

Good$1.69–$147.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$289K

$289K/yr · 250K searches

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Review moat

Bad7,975.61

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, colored pencil kit is a $289K/yr Amazon United States market (250K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

colored pencil kit market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $288K–$360K; units × avg price
Conversion rate: 4.0%
Avg BSR: #109
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 137 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

55%

Top 20: 91%

Open market

KALOUR77%
Soucolor6%
Crayola5%
KALOUR PDAS3%
PRINA2%
Aen Art1%
Open — no brand owns it (5 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.3×

Open Trend

Top colored pencil kit search terms

kalour colored pencils85K/yr -4.8%3.2% conv.
kalour23K/yr -3.9%1.5% conv.
coloring set for adults22K/yr -12.9%0.7% conv.
colors for kids ages 4-813K/yr +0.3%4.4% conv.
colors for adult coloring books11K/yr -20.6%3.6% conv.
coloring utensils for adults9K/yr -3.5%1.5% conv.
colores profesionales8K/yr -20.6%0.8% conv.
colored pencils and markers set9K/yr -20.0%2.4% conv.
colors for coloring books7K/yr -12.0%4.3% conv.
color for kids7K/yr -2.1%0.6% conv.

All search terms

Top colored pencil kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners

KALOUR$11.504.7★12,073 rev

KALOUR 180 Colored Pencil Set for Adults Artists - Rich Pigment Soft Core -12 Metallic Pencil - Ideal for Coloring Drawing Sketching Shading Blending - Vibrant ColorTin Case

KALOUR$31.944.8★3,205 rev

KALOUR Professional Colored Pencils Set of 240 Colors Artists Soft Core with Vibrant Color Ideal for Drawing Sketching Shading Coloring Pencils for Adults Artists Beginners

KALOUR$42.124.7★3,114 rev

KALOUR Premium Colored Pencils Set of 120 Colors Artists Soft Core with Vibrant Color Ideal for Drawing Sketching Shading Coloring Pencils for Adults Beginners

KALOUR$22.294.6★4,803 rev

KALOUR Pro Colored Pencils Set of 520 Colors Artists Soft Core with Vibrant Color Ideal for Drawing Sketching Shading Coloring Pencils for Adults Artists Beginners

KALOUR$117.854.7★684 rev

Newest

by launch date

KALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners

KALOUR PDAS$23.41103 rev

8mo ago

KALOUR 120 Colored Pencils Set with Carry Case Sketchbook Blender Sharpeners & Color Chart Oil-Based Soft Core Professional Art Supplies for Adults and Artists

KALOUR$31.57107 rev

10mo ago

KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Beginners Artists

KALOUR$10.47460 rev

1y ago

KALOUR 256 Colored Pencils Set for Adult Coloring Soft Core Pencils for Drawing Blending Shading Gift for Adults Artist Beginners

KALOUR$58.92281 rev

2y ago

Kaco KALOR 36 Premium Color Mechanical Pencil Set Refillable Soft Lead Cores 36 Count Pack of 1 Color Box Drawing Sketching Pens Painting Supplies

Kaco$22.32273 rev

2y ago

What buyers say about colored pencil kit

What buyers praise and complain about, mined from review topics.

What buyers love

Color40%

“Colors are bright”

Quality-Overall12%

“Amazing quality”

Value For Money9%

“good value”

Pen/Pencil Quality6%

“Great pencils”

Soft Feel4%

“So soft”

Durability2%

“Durable and strong”

Ease Of Use2%

“easy to work with”

Advertised Vs Actual Product2%

“As advertised”

Drawing Experience2%

“I highly recommend these to anybody that loves to draw”

Sharpness2%

“These remain sharp”

What buyers complain about

Color28%

“Color was dull”

Quality-Overall9%

“Disappointed in the quality”

Durability7%

“Broken”

Sharpness4%

“they arent very sharp”

Display Colors2%

“colors were wrong”

Value For Money2%

“It was expensive too”

Nib/Tip Quality2%

“sometimes the tip breaks with very little pressure”

Strength2%

“And breaks apart fairly quickly”

Dry/Empty Ink1%

“They are all dried up”

Advertised Vs Actual Product1%

“Not what was pictured”

Top return reasons

Color26%

Value For Money10%

Advertised Vs Actual Product9%

Quality-Overall8%

Display Colors6%

Size-Overall5%

Product Condition5%

Functionality-Overall5%

Defective Material/Parts4%

Gifting Purpose3%

Common questions

Is colored pencil kit profitable to sell on Amazon United States?: The niche generates $289K/yr across 28 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Skip it (46/100).
How competitive is the colored pencil kit niche?: 11 brands and 36 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in colored pencil kit?: Top complaints mined from reviews: Color, Quality-Overall, Durability. The return rate is 0.9%.
When does demand for colored pencil kit peak?: Demand peaks in Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the colored pencil kit niche?: Listings span $1.69–$147.08; the average listing price is $28.79 (sweet spot $15–$100). The average incumbent carries 7,976 reviews — the moat a new listing must climb.