Colored Pencil Case

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months

258K

Growth, 90 days vs prior 90

-16.3%

Conversion, latest week

1.1%

Market size, estimated

$51Ka year

Peak month

August2.2× the quietest month

Top search term

colored pencil case156K searches a year

Listings sell for $17.86 on average, from $5.70 to $39.62. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.86 that is $0 to $2K a year per listing.

Average price

$17.86inside the $15 to $100 sweet spot

Price range

$5.70–$39.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.6%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #171 within Organization, Storage & Transport. It carries 2,157 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#171in Organization, Storage & Transport

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

2,157per listing

Listings tracked

45

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months