Colored Clay
FailShoppers spend an estimated $12K a year here, so Colored Clay is a Fail.
- Flapen Score
- 39 / 100Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 4639
- Market size
- $12K/yr57K searches / yr
- 90-day growth
- +3.9%search demand this quarter
- Competition
- 54%top-5 click share · 12 brands · 73 sellers
Flapen Score
Colored Clay against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Colored Clay is stronger. Inside it, weaker.
Market
The Colored Clay market on Amazon at a glance
Shoppers on Amazon United States searched for Colored Clay 57K times last year and spent an estimated $12K. The top 5 brands take 89% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- +3.9%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $12Ka year
- Peak month
- July1.5× the quietest month
- Top search term
- plasticine31K searches a year
02 · Price
A sale here is worth $18.70.
Listings sell for $18.70 on average, from $4.73 to $43.30. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $18.70 that is $2K to $5K a year per listing.
- Average price
- $18.70inside the $15 to $100 sweet spot
- Price range
- $4.73–$43.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #136 within Ceramics & Pottery. It carries 3,501 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #136in Ceramics & Pottery
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 3,501per listing
- Listings tracked
- 27
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Colored Clay products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay Cream 2 Pounds Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects
- Price
- $16.68
- Rating
- 4.6/5
- Reviews
- 506
- Age
- 2y ago

Pepy Plastilina Reusable and Non-Drying Modeling Clay Gift Set; Set of 24 Bars 1.4 Ounce Each 2 Each of 12 Colors Perfect for Arts and Crafts Projects Multicolor
- Price
- $24.27
- Rating
- 4.8/5
- Reviews
- 492
- Age
- 3y ago

Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay Primary Colors 1 Pound Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects
- Price
- $9.61
- Rating
- 4.5/5
- Reviews
- 153
- Age
- 1y ago

Pepy Plastilina Reusable and Non-Drying Modeling Clay; Box of 12-Color Sticks 0.8 Ounce Each Perfect for Arts and Crafts Projects
- Price
- $9.98
- Rating
- 4.7/5
- Reviews
- 340
- Age
- 3y ago

Crayola Modeling Clay in Bold Colors 2lbs Gift for Kids Ages 4 & Up
- Price
- $8.70
- Rating
- 4.6/5
- Reviews
- 6,073
- Age
- 11y ago
Trending
estimated 90-day click momentum
Crayola Dough - Red (3lb) Bulk Modeling Dough for Kids Clay Alternative Resealable Tub Ages 3+ Great for Kids Arts & Crafts
- Price
- $12.13
- Rating
- 4.4/5
- Reviews
- 1,820
- Age
- 17y ago

Pepy Plastilina Reusable and Non-Drying Modeling Clay Gift and Classroom Set; Set of 48 Bars 1.4 Ounce Each 2 Each of 24 Colors Perfect for Arts and Crafts Projects Multicolor
- Price
- $43.30
- Rating
- 4.8/5
- Reviews
- 38
- Age
- 5mo ago

CyAJM Polymer Clay 50 Colors Oven Bake Modeling Clay Kit with Jewelry Tools
- Price
- $19.28
- Rating
- 4.5/5
- Reviews
- 2,865
- Age
- 5y ago

Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay Cream 4 Pounds Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects
- Price
- $27.13
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 2y ago

Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay White 4 Pounds Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects
- Price
- $26.97
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 1y ago
Newest
by launch date
Pepy Plastilina Reusable and Non-Drying Modeling Clay Gift and Classroom Set; Set of 48 Bars 1.4 Ounce Each 2 Each of 24 Colors Perfect for Arts and Crafts Projects Multicolor
- Price
- $43.30
- Rating
- 4.8/5
- Reviews
- 38
- Age
- 5mo ago

Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay Primary Colors 1 Pound Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects
- Price
- $9.61
- Rating
- 4.5/5
- Reviews
- 153
- Age
- 1y ago

ReArt Non-Drying Oil-Based Modeling Clay 2.6 Pounds Non Hardening Reusable Clay Non Toxic No Bake Professional Oil Base Sculpting Clay (White)
- Price
- $15.80
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 1y ago

Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay White 2 Pounds Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects
- Price
- $16.52
- Rating
- 4.3/5
- Reviews
- 161
- Age
- 1y ago

Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay White 4 Pounds Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects
- Price
- $26.97
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
73
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 94%
Open market
8%
- Pepy63%
- Crayola12%
- Cra-Z-Art6%
- MODOH4%
- Jovi3%
- ESSENSON3%
- Open — no brand owns it (6 brands, 8%)
Demand
Colored Clay search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Colored Clay search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- plasticine31K/yr
- modeling dough15K/yr
- plastelina3K/yr
- toddler clay3K/yr
- plastilina para manualidades5K/yr
Reviews and returns
What reviews say buyers love and hate about Colored Clay
We read the reviews and the return reasons for every product selling here.
“Not White”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Colored Clay questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









