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Colored Cardstock

Maybe

An estimated 0.7% of orders come back. But the products selling today already average 4.7★, so Colored Cardstock is a Maybe.

Flapen Score
59
59 / 100
Top 5% of 4,656 Arts, Crafts & Sewing niches · +13 vs the category median of 46
Market size
$1.0M/yr887K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
38%top-5 click share · 18 brands · 88 sellers

Flapen Score

Colored Cardstock against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Colored Cardstock is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Colored Cardstock market on Amazon at a glance

Shoppers on Amazon United States searched for Colored Cardstock 887K times last year and spent an estimated $1.0M. The top 5 brands take 82% of clicks. Demand peaks in Aug. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 887K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
887K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
7.5%
Market size, estimated
$1.0Ma year
Peak month
August2.0× the quietest month
Top search term
colored cardstock223K searches a year

02 · Price

A sale here is worth $15.11.

Listings sell for $15.11 on average, from $5.35 to $37.62. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $15.11 that is $45K to $60K a year per listing.

Average price
$15.11inside the $15 to $100 sweet spot
Price range
$5.35–$37.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
$45K–$60K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #87 within Paper & Paper Crafts. It carries 2,194 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#87in Paper & Paper Crafts
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
2,194per listing
Listings tracked
44

04 · Newcomers

13 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
13Amazon's first-year sales bar
Average brand age
46 months

Products

Top Colored Cardstock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

18 rising

Sellers

88

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

38%

Top 20: 79%

Open market

15%

  • Brand 137%
  • Brand 221%
  • Brand 315%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (12 brands, 15%)

Demand

Colored Cardstock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '25Spike '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 2.0×

Search terms

Top Colored Cardstock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • colored cardstock223K/yr
  • cardstock colored paper95K/yr
  • astrobright cardstock79K/yr
  • card stock paper 8.5 x 11 colored90K/yr
  • astrobrights cardstock40K/yr
  • colored cardstock 8.5 x 1128K/yr
  • colored card stock42K/yr
  • colorful cardstock35K/yr
  • color cardstock39K/yr
  • card stock colored28K/yr

Reviews and returns

What reviews say buyers love and hate about Colored Cardstock

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Color”
20%of negative reviews mention “Thickness”
0.7%of orders come back
“Not as thick as I expected”
A buyer, on “Thickness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Colored Cardstock questions

Answered from the same tracked data.