Is colored cardstock profitable to sell on Amazon United States?

The niche generates $1.0M/yr across 44 tracked products. 13 of 15 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Worth a look (59/100).

How competitive is the colored cardstock niche?

18 brands and 88 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in colored cardstock?

Top complaints mined from reviews: Thickness, Color, Paper Quality. The return rate is 0.7%.

When does demand for colored cardstock peak?

Demand peaks in Aug; the busiest month runs 2.0× the quietest.

What does it cost to enter the colored cardstock niche?

Listings span $5.35–$37.62; the average listing price is $15.11 (sweet spot $15–$100). The average incumbent carries 2,194 reviews — the moat a new listing must climb.

colored cardstock

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Market size

Great$1.0M

$1.0M/yr · 887K searches

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Competition

Great38%

top-5 click share — an open shelf

Avg price

Great$15.11

avg listing price — sweet spot $15–$100

Price range

Good$5.35–$37.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,193.64

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Growth

Bad-3.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, colored cardstock is a $1.0M/yr Amazon United States market (887K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Aug. Verdict: Worth a look — 59/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

colored cardstock market data

Units sold / yr: 100K–125K; avg 3,000–4,000/product
Revenue / yr: $1.5M–$1.9M; units × avg price
Conversion rate: 7.5%
Avg BSR: #87
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 162 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

18 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

38%

Top 20: 79%

Open market

15%

Astrobrights37%
TUXIYA21%
Neenah15%
Saccik5%
Ftumertly4%
3 otters3%
Open — no brand owns it (12 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 62 weeks — -3.5% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 2.0×

Open Trend

Top colored cardstock search terms

colored cardstock223K/yr +6.7%7.4% conv.
cardstock colored paper95K/yr -20.0%7.0% conv.
astrobright cardstock79K/yr +11.6%6.9% conv.
card stock paper 8.5 x 11 colored90K/yr -18.9%5.7% conv.
astrobrights cardstock40K/yr +28.4%6.8% conv.
colored cardstock 8.5 x 1128K/yr +44.3%8.3% conv.
colored card stock42K/yr +12.4%8.0% conv.
colorful cardstock35K/yr +12.0%6.8% conv.
color cardstock39K/yr +13.5%7.5% conv.
card stock colored28K/yr -9.0%6.8% conv.

All search terms

Top colored cardstock products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Astrobrights Mega Collection Colored Cardstock Classic 5-Color Assortment 320 Sheets 65 lb/176 gsm 8.5 x 11 - MORE SHEETS! (91630)

Astrobrights$19.534.9★3,923 rev

Astrobrights Color Cardstock -Bright Assortment 65 lb Cover Weight 8.5 x 11 Assorted 250/Pack

Astrobrights$16.794.8★1,760 rev

50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)

TUXIYA$9.694.6★330 rev

Neenah Astrodesigns Cardstock Pack 8.5X11 72/Pkg - 18 Bold & Vivid Colors

Neenah$7.204.8★13,230 rev

WAU24447812 - PAPER 8.5X11 CDSTK 75 AST

Neenah$9.424.8★19,449 rev

Newest

by launch date

200-Sheets Colored Cardstock for Crafts: 50 Assorted Colors 8.5 x 11 65lb/180gsm Colored Paper for DIY Crafts Card Making for cricut Cutting Kids School Supplies

Saccik$20.0060 rev

6mo ago

160 Sheets 8.5 X 11 Colored Cardstock 80 Assorted Colors 180 GSM/65 LB Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts Kids School Supplies Party Decorations

TUXIYA$19.1276 rev

6mo ago

120 Sheets 8.5 X 11 Colored Cardstock 60 Assorted Colors Construction Paper Card Stock Printer Paper For Printing Cardstock Paper Color Paper For Diy Crafts Kids School Supplie(180gsm/65lb)

Peseojiar$11.3629 rev

6mo ago

100 Sheets 8.5 x 11 Colored Cardstock Assorted Colored Cardstock 50 Colors 180GSM/65LB Multicolor Construction Paper for DIY Crafts School Supplies Party Decorations (Mix color 100Pcs)

WUXIPREP$12.9741 rev

8mo ago

100 Sheets 5 X 7 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)

TUXIYA$9.68330 rev

8mo ago

What buyers say about colored cardstock

What buyers praise and complain about, mined from review topics.

What buyers love

Color27%

“Great variety of colors”

Quality-Overall17%

“the paper quality is nice”

Paper Quality11%

“Sturdy Stock Paper”

Value For Money9%

“Excellent Value”

Thickness7%

“The sheets are thick”

Paper Brightness3%

“Good paper”

Advertised Vs Actual Product3%

“As described”

Print Quality2%

“the print quality was excellent for what I was looking for”

Strength2%

“The cardstock itself is sturdy”

Ease Of Use2%

“Easy to use”

What buyers complain about

Thickness20%

“Not as thick as I expected”

Color14%

“Not white”

Paper Quality11%

“Thin paper not cardstock quality”

Strength4%

“It doesnt feel sturdy enough”

Advertised Vs Actual Product3%

“Misleading and disappointing”

Size-Overall2%

“NOT THE LISTED SIZE”

Value For Money2%

“overpriced”

Display Colors2%

“Colors are not true to pictures”

Quality-Overall2%

“Overall, very cheap and not worth the money”

Paper Brightness2%

“I did not actually print with this paper”

Top return reasons

Size-Overall21%

Color17%

Paper Quality15%

Value For Money12%

Advertised Vs Actual Product7%

Thin5%

Display Colors3%

Thickness3%

Paper Brightness2%

Paper Compatibility2%

Common questions

Is colored cardstock profitable to sell on Amazon United States?: The niche generates $1.0M/yr across 44 tracked products. 13 of 15 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Worth a look (59/100).
How competitive is the colored cardstock niche?: 18 brands and 88 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in colored cardstock?: Top complaints mined from reviews: Thickness, Color, Paper Quality. The return rate is 0.7%.
When does demand for colored cardstock peak?: Demand peaks in Aug; the busiest month runs 2.0× the quietest.
What does it cost to enter the colored cardstock niche?: Listings span $5.35–$37.62; the average listing price is $15.11 (sweet spot $15–$100). The average incumbent carries 2,194 reviews — the moat a new listing must climb.

colored cardstock

colored cardstock market data

Competition & brand share

Demand & seasonality

Top colored cardstock search terms

Top colored cardstock products on Amazon

Top sellers

Newest

Trending

What buyers say about colored cardstock

What buyers love

What buyers complain about

Top return reasons

Common questions

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