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Color Wheel

Fail

Prices span $4.97–$16.89, mostly outside the sweet spot, so Color Wheel is a Fail.

Flapen Score
40
40 / 100
Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 46
Market size
$207K/yr371K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
71%top-5 click share · 14 brands · 39 sellers

Flapen Score

Color Wheel against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Color Wheel is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Color Wheel market on Amazon at a glance

Shoppers on Amazon United States searched for Color Wheel 371K times last year and spent an estimated $207K. The top 5 brands take 77% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 371K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $207K a year.

Searches, last 12 months
371K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
6.0%
Market size, estimated
$207Ka year
Peak month
January1.3× the quietest month
Top search term
color wheel189K searches a year

02 · Price

A sale here is worth $9.32.

Listings sell for $9.32 on average, from $4.97 to $16.89. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $9.32 that is $9K to $12K a year per listing.

Average price
$9.32under the $15 to $100 sweet spot
Price range
$4.97–$16.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$9K–$12K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,859 within Painting. It carries 1,891 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2,859in Painting
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,891per listing
Listings tracked
16

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Color Wheel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

14 falling

Sellers

39

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

19%

  • Brand 146%
  • Brand 215%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Color Wheel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Color Wheel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • color wheel189K/yr
  • color wheels for the artist73K/yr
  • color theory wheel13K/yr
  • color wheel chart22K/yr
  • circulo cromatico9K/yr
  • color wheel for artists6K/yr
  • color wheel spinner9K/yr
  • pocket color wheel7K/yr
  • artist color wheel6K/yr
  • color wheel for quilters6K/yr

Reviews and returns

What reviews say buyers love and hate about Color Wheel

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Color”
29%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Too big”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Color Wheel questions

Answered from the same tracked data.