color wheel
Skip itPrices mostly outside the sweet spot ($4.97–$16.89) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay1,890.88avg incumbent reviews — the moat a new listing must climb
Market size
Okay$207K$207K/yr · 371K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.32avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Price range
Bad$4.97–$16.89cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, color wheel is a $207K/yr Amazon United States market (371K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 40/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
color wheel market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- $186K–$233K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #2,859
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
14 falling
Sellers
39
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
19%
- JimKing46%
- Outus15%
- Langjitianya7%
- Nextpal6%
- Wigearss4%
- Daler Rowney4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top color wheel search terms
- color wheel189K/yr
- color wheels for the artist73K/yr
- color theory wheel13K/yr
- color wheel chart22K/yr
- circulo cromatico9K/yr
- color wheel for artists6K/yr
- color wheel spinner9K/yr
- pocket color wheel7K/yr
- artist color wheel6K/yr
- color wheel for quilters6K/yr
Top color wheel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JimKing Creative Color Wheel Paint Mixing Learning Guide Art Class Teaching Tool for Makeup Painting Tattoo Blending Board Chart Color Mixed Guide Hardboard(9.25inch)
JimKing$4.974.6★5,254 rev
Creative Color Wheel Paint Mixing Learning Guide Art Class Teaching Tool for Makeup Blending Board Chart Color Mixed Guide Mix Colours (9.25inch)
JimKing$6.614.6★5,254 rev
Outus 2 Pcs Color Wheel Paint Mixing Learning Guide Art Teaching Tool Color Wheels for Makeup Blending Board Chart Mixed Guide Mix Colours(5.5 Inch/ 14 cm)
Outus$7.194.6★4,619 rev
Creative Color Wheel Enamel pin The Spinning Wheel Moves NicelyColor Wheel Brooch (Color Wheel Enamel pin)
Langjitianya$9.604.6★1,140 rev
Nextpal Creative Color Wheels for the Artist Paint Mixing Guide for Artists Quilters and Makeup Blending Portable Color Matching Spinner for Watercolor Learning Art Class Teaching (5.5 & 9 2pcs)
Nextpal$12.125.0★20 rev
Newest
by launch date
Color Wheel Interactive Spinner Enamel Pins - Color Selection Wheel Brooch - Metal Badge Creative Artist Gift (HX-X00412)
Disengor$9.934 rev
Nextpal Creative Color Wheels for the Artist Paint Mixing Guide for Artists Quilters and Makeup Blending Portable Color Matching Spinner for Watercolor Learning Art Class Teaching (5.5 & 9 2pcs)
Nextpal$12.1220 rev
Riley Blake Designs Quilty Color Wheel 10.5 x 10.5 Confetti Cotton Solid Color Reference Tool for Quilters and Fabric Projects
Generic$16.899 rev
Color Wheel Enamel Pin - Creative Spinning Color Wheel Lapel Pins - Aesthetic Arts Badge Gifts for Artists
FunBoat$9.7691 rev
TEONEI Color Wheel Mixing Guide Color Matching Color Wheel Color Learning Mixed Guide Wheel Artist Color Wheel Color Wheel Paint Mixing Learning
TEONEI$6.85185 rev
Trending
90-day click momentumColor Wheel Interactive Spinner Enamel Pins - Color Selection Wheel Brooch - Metal Badge Creative Artist Gift (HX-X00412)
Disengor$9.933.8★
Riley Blake Designs Quilty Color Wheel 10.5 x 10.5 Confetti Cotton Solid Color Reference Tool for Quilters and Fabric Projects
Generic$16.894.7★
Nextpal Creative Color Wheels for the Artist Paint Mixing Guide for Artists Quilters and Makeup Blending Portable Color Matching Spinner for Watercolor Learning Art Class Teaching (5.5 & 9 2pcs)
Nextpal$12.125.0★
Creative Color Wheel Paint Mixing Learning Guide Art Class Teaching Tool for Makeup Blending Board Chart Color Mixed Guide Mix Colours (9.25inch)
JimKing$6.614.6★
Color Wheel Enamel Pin - Creative Spinning Color Wheel Lapel Pins - Aesthetic Arts Badge Gifts for Artists
FunBoat$9.764.5★
What buyers say about color wheel
What buyers praise and complain about, mined from review topics.What buyers love
“This has been so helpful in color combinations that work together”
“Ease of use”
“Well Made and a Conversation Piece”
“As described”
“they are perfect size”
“Good price”
“Still useful”
“Very clear instructions”
“NICE GIFT”
“improved my art”
What buyers complain about
“Too big”
“Ugly colors”
“Quality control is absent from this product”
“Not worth the money”
“Too flimsy”
“Printed material on the wheel is not easy for me to follow so I may take it to a”
“Red appears too warm”
“they came broken I couldnt put them together all the pieces”
“blending paint kills me I waste so much”
“On the listing I did not see a size on the description”
Top return reasons
Common questions
- Is color wheel profitable to sell on Amazon United States?
- The niche generates $207K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Skip it (40/100).
- How competitive is the color wheel niche?
- 14 brands and 39 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in color wheel?
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 1.1%.
- When does demand for color wheel peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the color wheel niche?
- Listings span $4.97–$16.89; the average listing price is $9.32 (sweet spot $15–$100). The average incumbent carries 1,891 reviews — the moat a new listing must climb.