Color

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $657K a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

-14.3%

Conversion, latest week

2.8%

Market size, estimated

$657Ka year

Peak month

August7.3× the quietest month

Top search term

color520K searches a year

Listings sell for $12.95 on average, from $5.13 to $29.21. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $12.95 that is $39K to $52K a year per listing.

Average price

$12.95under the $15 to $100 sweet spot

Price range

$5.13–$29.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

$39K–$52K

Returns

0.8%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Drawing. It carries 12,793 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#36in Drawing

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

12,793per listing

Listings tracked

21

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months