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51

collar extenders for mens shirts

Worth a look

Shows searches that convert (13.9% search→purchase), but a concentrated shelf (top 5 take 75% of clicks) keeps it on the watch list.

Market size 58Growth 34Conversion 96Competition 20Returns 89Price range 42Avg price 37Brand share 22Review moat 66Quality gap 62

Conversion

Incredible13.9%

search→purchase rate — share of searches ending in a sale

Returns

Great1.3%

return rate — above 5% kills the launch gate

Review moat

Good852.4

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$468K

$468K/yr · 321K searches

Price range

Okay$5.63–$21.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.48

avg listing price — sweet spot $15–$100

Growth

Okay+7.0%

90-day search growth — must beat 0% to launch

Brand share

Bad91%

top-5 brand share — brand-locked demand

Competition

Bad75%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, collar extenders for mens shirts is a $468K/yr Amazon United States market (321K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

collar extenders for mens shirts market data

Units sold / yr
40K–50K
avg 2,000–2,500/product
Revenue / yr
$419K–$524K
units × avg price
Conversion rate
13.9%
Avg BSR
#1,830
Page quality
0%
Prime
100%
Sponsored
93%
Out of stock
11.2%
Avg brand age
44 months
Avg seller age
178 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

12

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

7%

  • Wardrobe Hackers50%
  • PEASUG19%
  • Johnson & Smith13%
  • KUNTAERY6%
  • Okxiri4%
  • Canlierr2%
  • Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.
8K6KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Top collar extenders for mens shirts search terms

  • collar extenders for mens shirts91K/yr
  • collar extender37K/yr
  • button extender for dress shirts30K/yr
  • neck extender for dress shirt16K/yr
  • collar extenders for mens dress shirts15K/yr
  • shirt collar extenders for men13K/yr
  • dress shirt collar extender13K/yr
  • button extenders for shirts13K/yr
  • dress shirt neck extender14K/yr
  • dress shirt neck extender for men8K/yr
All search terms

Top collar extenders for mens shirts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$47K20%$94K30%$140K40%$187K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about collar extenders for mens shirts

What buyers praise and complain about, mined from review topics.

What buyers love

Stretchability/Expandability/Elasticity14%

“The soft elastic design is comfortable yet secure”

Quality-Overall13%

“Good quality”

Advertised Vs Actual Product11%

“Just what I wanted”

Ease Of Use9%

“Easy to use”

Value For Money8%

“it has a decent value for money based on the value pack”

Size-Overall6%

“The button size matches much better”

Comfort-Overall6%

“Comfortable”

Breathability4%

“I can breathe”

Color4%

“Good price and nice colors”

Neck Fit3%

“more comfortable against the neck”

What buyers complain about

Size-Overall21%

“the neck is too tight”

Stretchability/Expandability/Elasticity10%

“it feels like it may lose elasticity quickly”

Neck Fit7%

“Had a few shirts that simply stopped fitting around my neck”

Value For Money4%

“price was too much”

Quality-Overall4%

“Very poor quality”

Collar Quality3%

“uncomfortable shirts with undersized collars”

Ease Of Use3%

“they are a little fiddly to use”

Advertised Vs Actual Product3%

“Deceiving”

Functionality-Overall3%

“Didnt Do the Job”

Fastener Quality2%

“Obvious shirt is not buttoned”

Top return reasons

Size-Overall29%
Stretchability/Expandability/Elasticity13%
Functionality-Overall8%
Neck Fit8%
Collar Quality7%
Advertised Vs Actual Product5%
Defective Material/Parts4%
Length4%
Material Quality4%
Value For Money4%

Common questions

Is collar extenders for mens shirts profitable to sell on Amazon United States?
The niche generates $468K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Worth a look (51/100).
How competitive is the collar extenders for mens shirts niche?
10 brands and 12 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in collar extenders for mens shirts?
Top complaints mined from reviews: Size-Overall, Stretchability/Expandability/Elasticity, Neck Fit. The return rate is 1.3%.
When does demand for collar extenders for mens shirts peak?
Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the collar extenders for mens shirts niche?
Listings span $5.63–$21.92; the average listing price is $10.48 (sweet spot $15–$100). The average incumbent carries 852 reviews — the moat a new listing must climb.