Cold Wax Medium

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $253K a year.

Searches, last 12 months

135K

Growth, 90 days vs prior 90

+27.5%

Conversion, latest week

10.1%

Market size, estimated

$253Ka year

Peak month

May2.8× the quietest month

Top search term

dorlands wax medium for watercolor37K searches a year

Listings sell for $18.71 on average, from $12.65 to $31.17. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At $18.71 that is $23K to $28K a year per listing.

Average price

$18.71inside the $15 to $100 sweet spot

Price range

$12.65–$31.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

1,250–1,500

Revenue per listing a year

$23K–$28K

Returns

0.5%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #186 within Painting. It carries 762 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#186in Painting

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

762per listing

Listings tracked

10

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

82 months