Cold Wax

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $198K a year.

Searches, last 12 months

155K

Growth, 90 days vs prior 90

+33.3%

Conversion, latest week

6.7%

Market size, estimated

$198Ka year

Peak month

October1.6× the quietest month

Top search term

dorlands wax medium for watercolor37K searches a year

Listings sell for $18.98 on average, from $9.20 to $42.65. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $18.98 that is $9K to $14K a year per listing.

Average price

$18.98inside the $15 to $100 sweet spot

Price range

$9.20–$42.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$9K–$14K

Returns

0.6%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #298 within Painting. It carries 1,481 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#298in Painting

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

1,481per listing

Listings tracked

15

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

65 months