coconut wax for candle making
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$42.04avg listing price — sweet spot $15–$100
Price range
Good$9.43–$136.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Market size
Good$323K$323K/yr · 136K searches
Review moat
Okay3,520.14avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, coconut wax for candle making is a $323K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
coconut wax for candle making market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $252K–$336K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #63
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- American Soy Organics66%
- Direct Candle Supply21%
- TooGet11%
- ALEXES2%
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — -6.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
Top coconut wax for candle making search terms
- coconut wax35K/yr
- coconut wax for candle making39K/yr
- coconut soy wax for candle making18K/yr
- coconut soy wax14K/yr
- coconut candle wax7K/yr
- cera de coco para velas6K/yr
- soy coconut wax for candle making5K/yr
- palm wax for candle making5K/yr
- coconut wax for candles3K/yr
- cera de palma para velas3K/yr
Top coconut wax for candle making products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
American Soy Organics Freedom Coconut Soy Wax Beads Candle Wax 5 lbs
American Soy Organics$23.864.8★1,202 rev
American Soy Organics Freedom Coconut Soy Wax Beads Candle Wax 1 lb
American Soy Organics$11.824.3★15 rev
American Soy Organics Freedom Coconut Soy Wax Beads Candle Wax 10 lbs
American Soy Organics$38.454.8★1,202 rev
Direct Candle Supply 10lb Coconut Soy Candle Wax for Candle Making
Direct Candle Supply$39.524.7★925 rev
TooGet Natural Coconut Wax 2 lb - DIY Handmade Scented Candle Making Supplies Pure White Coconut Wax Melting Point 41/106F
TooGet$15.384.7★297 rev
Newest
by launch date
TooGet Natural Coconut Wax 10 lb - DIY Handmade Scented Candle Making Supplies Pure White Coconut Wax Melting Point 41/106F
TooGet$53.89297 rev
TooGet Natural Coconut Wax 2 lb - DIY Handmade Scented Candle Making Supplies Pure White Coconut Wax Melting Point 41/106F
TooGet$15.38297 rev
TooGet Natural Coconut Wax 14 oz - DIY Handmade Scented Candle Making Supplies Pure White Coconut Wax Melting Point 41/106F
TooGet$9.43297 rev
Direct Candle Supply 5lb Coconut Soy Wax Blend for Candle Making
Direct Candle Supply$24.14177 rev
Direct Candle Supply 5lb Coconut Soy Wax Beads for Candle Making
Direct Candle Supply$25.05318 rev
Trending
90-day click momentumAmerican Soy Organics Freedom Coconut Soy Wax Beads Candle Wax 1 lb
American Soy Organics$11.824.3★
TooGet Natural Coconut Wax 10 lb - DIY Handmade Scented Candle Making Supplies Pure White Coconut Wax Melting Point 41/106F
TooGet$53.894.7★
American Soy Organics Freedom Coconut Soy Wax Beads Candle Wax 5 lbs
American Soy Organics$23.864.8★
American Soy Organics Freedom Soy Wax Beads All-Natural Candle Wax 25 lbs
American Soy Organics$84.664.8★
American Soy Organics Freedom Coconut Soy Wax Beads Candle Wax 45 lbs
American Soy Organics$136.024.8★
What buyers say about coconut wax for candle making
What buyers praise and complain about, mined from review topics.What buyers love
“Great product, very consistent in quality”
“Easy to use”
“It blended well with fragrance oils”
“Definitely worth the price”
“Easy to melt and worked perfect”
“Yea it did meet my expectations”
“gives a clean”
“I find this wax to be smoother”
“Easy to use to refill all my empty candle tubs”
“Great wax to use for candle making”
What buyers complain about
“It doesnt smell like much”
“They may be a little bit more expensive than other companies”
“Doesn't work well”
“Not good with crackling wood wicks”
“Too soft”
“It doesn't work according to the temperature guide that's in the pics”
“Every time i use this it leaks hot wax everywhere”
“the last couple months have been awful”
“caused burning in the pot”
“The giant slabs are difficult to work with - it's just a way of having you do the work for them”
Top return reasons
Common questions
- Is coconut wax for candle making profitable to sell on Amazon United States?
- The niche generates $323K/yr across 14 tracked products. 90-day search growth is -6.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the coconut wax for candle making niche?
- 4 brands and 9 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in coconut wax for candle making?
- Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 1.0%.
- When does demand for coconut wax for candle making peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the coconut wax for candle making niche?
- Listings span $9.43–$136.02; the average listing price is $42.04 (sweet spot $15–$100). The average incumbent carries 3,520 reviews — the moat a new listing must climb.