Is coconut vanilla essential oil profitable to sell on Amazon United States?

The niche generates $78K/yr across 28 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Skip it (48/100).

How competitive is the coconut vanilla essential oil niche?

9 brands and 11 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in coconut vanilla essential oil?

Top complaints mined from reviews: Smell, Size-Overall, Strength. The return rate is 1.1%.

What does it cost to enter the coconut vanilla essential oil niche?

Listings span $6.88–$22.13; the average listing price is $11.47 (sweet spot $15–$100). The average incumbent carries 3,264 reviews — the moat a new listing must climb.

coconut vanilla essential oil

Skip it

A small market ($78K/yr) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$6.88–$22.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.47

avg listing price — sweet spot $15–$100

Review moat

Okay3,264.21

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.1%

90-day search growth — must beat 0% to launch

Brand share

Bad91%

top-5 brand share — brand-locked demand

Market size

Bad$78K

$78K/yr · 87K searches

According to Flapen's Amazon United States niche tracking, coconut vanilla essential oil is a $78K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 48/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

coconut vanilla essential oil market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $57K–$69K; units × avg price
Conversion rate: 7.8%
Avg BSR: #47
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 0.5%
Avg brand age: 53 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

PHATOIL52%
Buyitshipit22%
AromaLYA8%
MAYJAM6%
Aroma Depot3%
Eternal Essence Oils2%
Open — no brand owns it (3 brands, 6%)

Demand

Weekly Amazon search volume, last 44 weeks — -4.1% search growth over the last 90 days.

Open Trend

Top coconut vanilla essential oil search terms

phatoil essential oils18K/yr -0.1%4.2% conv.
coconut vanilla essential oil12K/yr +11.8%8.2% conv.
fragrance oil for car freshies13K/yr +4.5%0.6% conv.
phatoil7K/yr -3.6%3.0% conv.
buyitshipit fragrance oil8K/yr -12.8%1.0% conv.
buy it ship it fragrance oil6K/yr -16.2%2.5% conv.
phatoil fragrance oil5K/yr -12.9%3.3% conv.
vanilla coconut essential oil4K/yr -1.6%8.0% conv.
coconut and vanilla essential oil4K/yr +3.3%10.4% conv.
freshie scents oils5K/yr -30.0%1.0% conv.

All search terms

Top coconut vanilla essential oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PHATOIL 3.38FL.OZ Coconut & Vanilla Fragrance Oils for Aromatherapy Long Lasting Scented Oils for Home Perfect for Diffuser Yoga DIY Candle and Soap Making - 100ml

PHATOIL$9.384.3★10,912 rev

Coconut Vanilla Fragrance Oil 4 Fl Oz

AromaLYA$9.714.0★120 rev

MAYJAM 100ML/3.38FL.OZ Coconut & Vanilla Fragrance Oils with Glass Dropper Essential Oils for Diffusers for Home Long Lasting Scented Oils for Diffusers Soap Candle Making

MAYJAM$6.884.2★8,817 rev

PHATOIL 15PCS Essential Oils Gift Set - Premium Quality 100% Natural Pure Essential Oils for Aromatherapy Diffuser Yoga Home Office Soap Candle Making- 5ml/Bottle

PHATOIL$10.704.4★4,305 rev

PHATOIL 3.38FL.OZ Fresh Linen Fragrance Oils for Aromatherapy Essential Oils for Diffusers for Home Perfect for Diffuser DIY Candle and Soap Making DIY Scented Products - 100ml

PHATOIL$9.084.3★10,912 rev

Newest

by launch date

EUQEE 100ML/3.38 Fl Oz Coconut & Vanilla Fragrance Oil with Glass Dropper Essential Oil for Diffuser for Home Yoga Long Lasting Scented Oil for Candle Making Handmade Soap Making DIY Perfume

EUQEE$6.91529 rev

5mo ago

Coconut Vanilla Fragrance Oil 4 Fl Oz

AromaLYA$9.71120 rev

5mo ago

HIQILI Coconut Vanilla Fragrance Oil for Candle Making Soap Making Supplies Essential Oils for Diffuser for Home and Car - 1 Fl Oz

HIQILI$8.5454 rev

1y ago

Coconut Vanilla Essential Oil Coconut Vanilla Oil 4 Fl Oz 120ML for Diffuser Humidifier Yoga Cleaning DIY Candle Soap Making MUMAZYL Essential Oils

MUMAZYL$9.352,587 rev

1y ago

Buyitshipit - Tiki Beach from Our Beach Collection - Perfect for Adding Aroma to Freshies Candles Soaps and Diffusers - 4 oz

Buyitshipit$14.0624 rev

2y ago

What buyers say about coconut vanilla essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell73%

“Amazing Scent”

Quality-Overall4%

“This brand consistently has good products as advertised”

Value For Money3%

“Worth it”

Durability2%

“It lasts a long time”

Size-Overall1%

“Good size”

Advertised Vs Actual Product1%

“Works and appears as advertised”

Strength1%

“Strong”

Soft Feel1%

“Perfect and smooth for the house”

Taste-Overall1%

“Smells yummy”

Gifting Purpose1%

“What a wonderful gift to give also”

What buyers complain about

Smell59%

“It stinks”

Size-Overall6%

“bottles are TINY”

Strength4%

“Not strong enough”

Leak-Proof3%

“They leak”

Value For Money2%

“Not really worth the price”

Oily/Greasy1%

“Oil”

Quality-Overall1%

“Nice product,but lacking performance:”

Advertised Vs Actual Product1%

“False advertisement”

Natural Ingredients1%

“This is not natural or safe”

Durability1%

“Doesn't last at all”

Top return reasons

Smell72%

Advertised Vs Actual Product10%

Leak-Proof4%

Size-Overall3%

Ingredients-Overall2%

Functionality-Overall1%

Value For Money1%