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Coconut Apricot Wax for Candle Making

Fail

The top 5 brands take 99% of clicks, so Coconut Apricot Wax for Candle Making is a Fail.

Flapen Score
37
37 / 100
Ranks 3,964 of 4,656 Arts, Crafts & Sewing niches · −9 vs the category median of 46
Market size
$103K/yr148K searches / yr
90-day growth
-0.6%search demand this quarter
Competition
62%top-5 click share · 6 brands · 12 sellers

Flapen Score

Coconut Apricot Wax for Candle Making against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Coconut Apricot Wax for Candle Making is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coconut Apricot Wax for Candle Making market on Amazon at a glance

Shoppers on Amazon United States searched for Coconut Apricot Wax for Candle Making 148K times last year and spent an estimated $103K. The top 5 brands take 99% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-0.6%
Conversion, latest week
1.7%
Market size, estimated
$103Ka year
Top search term
coconut wax36K searches a year

02 · Price

A sale here is worth $40.47.

Listings sell for $40.47 on average, from $9.43 to $136.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $40.47 that is $10K to $20K a year per listing.

Average price
$40.47inside the $15 to $100 sweet spot
Price range
$9.43–$136.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$10K–$20K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #77 within Candle Making. It carries 4,065 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
90%
Out of stock, average day
0.3%
Average rank
#77in Candle Making
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
4,065per listing
Listings tracked
21

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Coconut Apricot Wax for Candle Making products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

12

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

0%

  • Brand 155%
  • Brand 226%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 61%

Demand

Coconut Apricot Wax for Candle Making search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJulAug

No pronounced peak months · busiest ÷ quietest = 2.1× · 9 of 12 months tracked

Search terms

Top Coconut Apricot Wax for Candle Making search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coconut wax36K/yr
  • coconut wax for candle making38K/yr
  • coconut soy wax for candle making18K/yr
  • coconut apricot wax for candle making11K/yr
  • coconut soy wax14K/yr
  • coconut apricot wax7K/yr
  • coconut candle wax7K/yr
  • cera de coco para velas5K/yr
  • soy coconut wax for candle making5K/yr
  • coconut wax for candles3K/yr

Reviews and returns

What reviews say buyers love and hate about Coconut Apricot Wax for Candle Making

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Smell”
23%of negative reviews mention “Smell”
0.5%of orders come back
“my entire place smelled horrible”
A buyer, on “Smell”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Coconut Apricot Wax for Candle Making questions

Answered from the same tracked data.