Coats and Clark Thread
FailDemand is soft, at -12.5% this quarter, so Coats and Clark Thread is a Fail.
- Flapen Score
- 49 / 100Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 4649
- Market size
- $218K/yr280K searches / yr
- 90-day growth
- -12.5%search demand this quarter
- Competition
- 51%top-5 click share · 11 brands · 57 sellers
Flapen Score
Coats and Clark Thread against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Coats and Clark Thread is stronger. Inside it, weaker.
Market
The Coats and Clark Thread market on Amazon at a glance
Shoppers on Amazon United States searched for Coats and Clark Thread 280K times last year and spent an estimated $218K. The top 5 brands take 83% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $218K a year.
- Searches, last 12 months
- 280K
- Growth, 90 days vs prior 90
- -12.5%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $218Ka year
- Peak month
- March1.5× the quietest month
- Top search term
- coats and clark all purpose thread68K searches a year
02 · Price
A sale here is worth $18.22.
Listings sell for $18.22 on average, from $5.76 to $61.81. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $18.22 that is $5K to $9K a year per listing.
- Average price
- $18.22inside the $15 to $100 sweet spot
- Price range
- $5.76–$61.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$9K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #377 within Thread & Floss. It carries 1,448 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #377in Thread & Floss
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 1,448per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Coats and Clark Thread products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Coats & Clark All Purpose Sewing Thread for Sewing Machines 100% Polyester High Quality Thread Spools for Hand Stitching Medium Weight 35wt 400 Yards 6-Pack White
- Price
- $14.77
- Rating
- 4.7/5
- Reviews
- 1,771
- Age
- 16y ago

Coats Dual Duty XP General Purpose Thread Box 15/Pkg
- Price
- $20.99
- Rating
- 4.7/5
- Reviews
- 380
- Age
- 8y ago

2-Pack Polyester Coats & Clark Dual Duty All-Purpose Thread - One 400 Yard Spool Each of Black & White
- Price
- $7.79
- Rating
- 4.7/5
- Reviews
- 4,660
- Age
- 9y ago

Coats & Clark Dual Duty XP General Purpose Thread Collection Multiple Colors
- Price
- $58.04
- Rating
- 4.7/5
- Reviews
- 553
- Age
- 17y ago

Coats & Clark Dual Duty XP Thread Set 9 Spools 125 Yards Each All-Purpose Polyester Thread for Sewing Machines and Hand Stitching Assorted Colors
- Price
- $16.58
- Rating
- 4.9/5
- Reviews
- 38
- Age
- 1y ago
Trending
estimated 90-day click momentum
COATS & CLARK S900-0950 Dual Duty XP General Purpose Thread 125-Yard Celestial Black
- Price
- $8.04
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 16y ago

Coats & Clark Dual Duty XP All Purpose Sewing Thread - S910-2 Pack - 500 Yards Total - Bundle with Bellas Crafts Needle Threaders (White)
- Price
- $7.93
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 2y ago

Coats & Clark Dual Duty XP Thread Set 9 Spools 125 Yards Each All-Purpose Polyester Thread for Sewing Machines and Hand Stitching Assorted Colors
- Price
- $16.58
- Rating
- 4.9/5
- Reviews
- 38
- Age
- 1y ago

Coats & Clark Dual Duty All-Purpose Natural Thread 400 Yards 1 Spool of Yarn
- Price
- $6.61
- Rating
- 4.7/5
- Reviews
- 1,771
- Age
- 3y ago

Coats & Clark Dual Duty All Purpose Sewing Thread 230A 400 Yards Each Spool 12 Pack Bundle with Bellas Crafts Needle Threaders (White Natural Nugrey Black)
- Price
- $28.49
- Rating
- 4.6/5
- Reviews
- 181
- Age
- 3y ago
Newest
by launch date
Coats & Clark Dual Duty XP Thread Set 9 Spools 125 Yards Each All-Purpose Polyester Thread for Sewing Machines and Hand Stitching Assorted Colors
- Price
- $16.58
- Rating
- 4.9/5
- Reviews
- 38
- Age
- 1y ago

Coats & Clark Dual Duty All Purpose Sewing Thread 230A 400 Yards Each Spool 3 Pack Bundle with Bellas Crafts Needle Threaders (Natural)
- Price
- $12.20
- Rating
- 4.8/5
- Reviews
- 198
- Age
- 1y ago

Coats & Clark Dual Duty XP All Purpose Sewing Thread - S910-2 Pack - 500 Yards Total - Bundle with Bellas Crafts Needle Threaders (White)
- Price
- $7.93
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 2y ago

SINGER Polyester Sewing Thread Set - 30 Assorted Colors 50 Yards per Mini Thread Spool Sewing Kit Includes 5 Large Eye Hand Needles 1 Needle Threader Suitable for Hand and Machine Sewing
- Price
- $15.64
- Rating
- 4.4/5
- Reviews
- 488
- Age
- 2y ago

Coats & Clark Dual Duty All Purpose Sewing Thread 230A 400 Yards Each Spool 12 Pack Bundle with Bellas Crafts Needle Threaders (White Natural Nugrey Black)
- Price
- $28.49
- Rating
- 4.6/5
- Reviews
- 181
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
57
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 97%
Open market
11%
- Coats & Clark35%
- Bella's Crafts13%
- Red Heart13%
- Coats Corrente13%
- Coats & Clark Inc.10%
- Craft Bunch5%
- Open — no brand owns it (5 brands, 11%)
Demand
Coats and Clark Thread search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Coats and Clark Thread search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- coats and clark all purpose thread68K/yr
- coats & clark83K/yr
- coats and clark thread54K/yr
- coats & clark inc.16K/yr
- dual duty thread10K/yr
- dual duty all purpose thread10K/yr
- coats and clark thread for sewing machine5K/yr
- coats and clark5K/yr
- coats and clark sewing thread18K/yr
- coats thread5K/yr
Reviews and returns
What reviews say buyers love and hate about Coats and Clark Thread
We read the reviews and the return reasons for every product selling here.
“Small spools”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coats and Clark Thread questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









