Is coats and clark thread profitable to sell on Amazon United States?

The niche generates $218K/yr across 23 tracked products. 90-day search growth is -12.5%. Flapen's verdict: Skip it (49/100).

How competitive is the coats and clark thread niche?

11 brands and 57 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in coats and clark thread?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.7%.

When does demand for coats and clark thread peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the coats and clark thread niche?

Listings span $5.76–$61.81; the average listing price is $18.22 (sweet spot $15–$100). The average incumbent carries 1,448 reviews — the moat a new listing must climb.

coats and clark thread

Skip it

Soft demand (-12.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$18.22

avg listing price — sweet spot $15–$100

Price range

Great$5.76–$61.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,448.13

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$218K

$218K/yr · 280K searches

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Growth

Bad-12.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, coats and clark thread is a $218K/yr Amazon United States market (280K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 49/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

coats and clark thread market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $228K–$273K; units × avg price
Conversion rate: 4.3%
Avg BSR: #377
Page quality: 0%
Prime: 100%
Sponsored: 52%
Out of stock: 0.5%
Avg brand age: 55 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

51%

Top 20: 97%

Open market

11%

Coats & Clark35%
Bella's Crafts13%
Red Heart13%
Coats Corrente13%
Coats & Clark Inc.10%
Craft Bunch5%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top coats and clark thread search terms

coats and clark all purpose thread68K/yr +12.2%5.6% conv.
coats & clark83K/yr -20.9%1.3% conv.
coats and clark thread54K/yr -15.0%3.4% conv.
coats & clark inc.16K/yr -27.9%2.4% conv.
dual duty thread10K/yr -16.8%3.9% conv.
dual duty all purpose thread10K/yr -2.7%4.9% conv.
coats and clark thread for sewing machine5K/yr +67.9%4.3% conv.
coats and clark5K/yr +3.7%2.8% conv.
coats and clark sewing thread18K/yr -74.9%3.3% conv.
coats thread5K/yr -17.0%2.8% conv.

All search terms

Top coats and clark thread products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Coats & Clark All Purpose Sewing Thread for Sewing Machines 100% Polyester High Quality Thread Spools for Hand Stitching Medium Weight 35wt 400 Yards 6-Pack White

Coats & Clark$14.774.7★1,771 rev

Coats Dual Duty XP General Purpose Thread Box 15/Pkg

Red Heart$20.994.7★380 rev

2-Pack Polyester Coats & Clark Dual Duty All-Purpose Thread - One 400 Yard Spool Each of Black & White

Coats & Clark Inc.$7.794.7★4,660 rev

Coats & Clark Dual Duty XP General Purpose Thread Collection Multiple Colors

Coats & Clark$58.044.7★553 rev

Coats & Clark Dual Duty XP Thread Set 9 Spools 125 Yards Each All-Purpose Polyester Thread for Sewing Machines and Hand Stitching Assorted Colors

Craft Bunch$16.584.9★38 rev

Newest

by launch date

Coats & Clark Dual Duty XP Thread Set 9 Spools 125 Yards Each All-Purpose Polyester Thread for Sewing Machines and Hand Stitching Assorted Colors

Craft Bunch$16.5838 rev

1y ago

Coats & Clark Dual Duty All Purpose Sewing Thread 230A 400 Yards Each Spool 3 Pack Bundle with Bellas Crafts Needle Threaders (Natural)

Bella's Crafts$12.20198 rev

1y ago

Coats & Clark Dual Duty XP All Purpose Sewing Thread - S910-2 Pack - 500 Yards Total - Bundle with Bellas Crafts Needle Threaders (White)

Bella's Crafts$7.9315 rev

2y ago

SINGER Polyester Sewing Thread Set - 30 Assorted Colors 50 Yards per Mini Thread Spool Sewing Kit Includes 5 Large Eye Hand Needles 1 Needle Threader Suitable for Hand and Machine Sewing

SINGER$15.64488 rev

2y ago

Coats & Clark Dual Duty All Purpose Sewing Thread 230A 400 Yards Each Spool 12 Pack Bundle with Bellas Crafts Needle Threaders (White Natural Nugrey Black)

Bella's Crafts$28.49181 rev

3y ago

What buyers say about coats and clark thread

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Great quality smooth”

Color25%

“bright colors”

Value For Money12%

“Good value for money”

Advertised Vs Actual Product11%

“As described”

Stitch/Finish/Polish5%

“Favorite sewing thread”

Strength5%

“sturdy”

Durability4%

“durable storage box”

Ease Of Use2%

“Easy to use”

Size-Overall1%

“they fit nicely with no issues”

Ease Of Cleaning1%

“Works great and doesnt junk up my machine”

What buyers complain about

Size-Overall22%

“Small spools”

Quality-Overall19%

“not of great quality the needles that come with it are junk”

Advertised Vs Actual Product9%

“Did not realize was a mini picture was a little deceiving”

Stitch/Finish/Polish7%

“Only good for hand sewing”

Thickness7%

“It is thicker than regular reread”

Value For Money6%

“My only complaint is too pricy”

Durability6%

“It broke after 10 days of use”

Ease Of Use4%

“making them difficult to use properly”

Recycle/Reuse4%

“which most cities don't recycle”

Strength2%

“Just okay, not sturdy as expected”

Top return reasons

Size-Overall30%

Color17%

Value For Money16%

Advertised Vs Actual Product8%

Defective Material/Parts6%

Thin5%

Display Colors4%

Material Quality3%

Quality-Overall3%

Strength1%

Common questions

Is coats and clark thread profitable to sell on Amazon United States?: The niche generates $218K/yr across 23 tracked products. 90-day search growth is -12.5%. Flapen's verdict: Skip it (49/100).
How competitive is the coats and clark thread niche?: 11 brands and 57 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in coats and clark thread?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.7%.
When does demand for coats and clark thread peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the coats and clark thread niche?: Listings span $5.76–$61.81; the average listing price is $18.22 (sweet spot $15–$100). The average incumbent carries 1,448 reviews — the moat a new listing must climb.