cloisonne kit
Skip itSoft demand (-52.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible45.33avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$28.86avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great$8.16–$102.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Bad92%top-5 brand share — brand-locked demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$31K$31K/yr · 130K searches
Growth
Bad-52.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, cloisonne kit is a $31K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
cloisonne kit market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $43K–$58K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #2,802
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 63%
- Out of stock
- 15.7%
- Avg brand age
- 28 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
17
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
32%
Top 20: 75%
Open market
5%
- HandmadeFineart Finest Selection64%
- Blauwhim14%
- WINUSD5%
- ERSENNQW5%
- Magicaldiy4%
- UJOY3%
- Open — no brand owns it (7 brands, 5%)
Demand
Weekly Amazon search volume, last 29 weeks — -52.9% search growth over the last 90 days.Top cloisonne kit search terms
- cloisonne kit83K/yr
- cloisonne21K/yr
- cloisonne kit for beginners10K/yr
- cloisonne art kit12K/yr
- cloisonne kit diy4K/yr
Top cloisonne kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
3Pcs Large DIY Bookmarks Kit Cloisonne Filigree Enamel
HandmadeFineart Finest Selection$26.964.1★18 rev
Cloisonne Filigree Enamel Paint by Numbers Kit All in One with Tools DIY Craft Starter Set for Adults and Beginners Easy Instructions Hobby for Adults Teens Elderly Handmade Home Decor Gifts
HandmadeFineart Finest Selection$36.894.1★22 rev
Blauwhim Wooden Coasters Craft Kits Filigree Enamels Painting DIY Coasters Art Projects Materials & Tools Package Crafts for Adults Hobby Seniors Women Teens (Lotus)
Blauwhim$41.114.3★47 rev
Cloisonne Filigree Enamel Paint by Numbers Kit All in One with Tools DIY Craft Starter Set for Adults and Beginners Easy Instructions Hobby for Adults Teens Elderly Handmade Home Decor Gifts
HandmadeFineart Finest Selection$32.914.0★31 rev
Cloisonne Filigree Enamel Paint by Numbers Kit All in One with Tools DIY Craft Starter Set for Adults and Beginners Easy Instructions Hobby for Adults Teens Elderly Handmade Home Decor Gifts
HandmadeFineart Finest Selection$32.945.0★1 rev
Newest
by launch date
Blauwhim DIY Magnets Craft Kits Cloisonne Style Enamel Arts and Crafts for Adult Cute Tomato Cat Design Beginner Friendly Birthday Valentines Day Gifts for Girls Teens Adults Families
Blauwhim$20.265 rev
Blauwhim Wooden Coasters Craft Kits Filigree Enamels Painting DIY Coasters Art Projects Materials & Tools Package Crafts for Adults Hobby Seniors Women Teens (Lotus)
Blauwhim$41.1147 rev
Cloisonne Filigree Enamel Paint by Numbers Kit All in One with Tools DIY Craft Starter Set for Adults and Beginners Easy Instructions Hobby for Adults Teens Elderly Handmade Home Decor Gifts
HandmadeFineart Finest Selection$36.8922 rev
Cloisonne Filigree Enamel Paint by Numbers Kit All in One with Tools DIY Craft Starter Set for Adults and Beginners Easy Instructions Hobby for Adults Teens Elderly Handmade Home Decor Gifts
HandmadeFineart Finest Selection$36.7922 rev
Cloisonne Filigree Enamel Paint by Numbers Kit All in One with Tools DIY Craft Starter Set for Adults and Beginners Easy Instructions Hobby for Adults Teens Elderly Handmade Home Decor Gifts
HandmadeFineart Finest Selection$32.941 rev
Trending
90-day click momentum
Cloisonne Filigree Enamel Paint by Numbers Kit All in One with Tools DIY Craft Starter Set for Adults and Beginners Easy Instructions Hobby for Adults Teens Elderly Handmade Home Decor Gifts
HandmadeFineart Finest Selection$27.973.9★
Cloisonne Filigree Enamel Paint by Numbers Kit All in One with Tools DIY Craft Starter Set for Adults and Beginners Easy Instructions Hobby for Adults Teens Elderly Handmade Home Decor Gifts
HandmadeFineart Finest Selection$28.013.5★
Cloisonne Filigree Enamel Paint by Numbers Kit All in One with Tools DIY Craft Starter Set for Adults and Beginners Easy Instructions Hobby for Adults Teens Elderly Handmade Home Decor Gifts
HandmadeFineart Finest Selection$36.794.1★
3Pcs Large DIY Bookmarks Kit Cloisonne Filigree Enamel DIY Paint by Numbers Kit Starter Set for Beginners Easy Instructions Hobby for Adults Teens Elderly Handmade Home Decor Gifts
HandmadeFineart Finest Selection$28.954.1★
3Pcs Large DIY Bookmarks Kit Cloisonne Filigree Enamel
HandmadeFineart Finest Selection$26.964.1★
What buyers say about cloisonne kit
What buyers praise and complain about, mined from review topics.What buyers love
“Super cute and great quality”
“Such a beautiful craft”
“enjoy a lot”
“Great value for the price”
“Very bright and beautiful”
“It was very easy to put together”
“Fun gifts”
“Very easy to do”
“Great directions”
“The colors are bright”
What buyers complain about
“Instructions are a joke”
“It will NOT look like their picture”
“The whole thing took me about three hours from opening the box to holding the finished piece”
“I was worried about how much glue was ending up exposed on the board”
“Cheap”
“The materials feel cheap”
“Colors are not as vibrant as the picture”
“Harder than advertised”
“Waste of money”
“the design is much harder to complete than it looks online”
Top return reasons
Common questions
- Is cloisonne kit profitable to sell on Amazon United States?
- The niche generates $31K/yr across 48 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -52.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the cloisonne kit niche?
- 13 brands and 17 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in cloisonne kit?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Advertised Vs Actual Product, Assembly/Installation. The return rate is 2.4%.
- What does it cost to enter the cloisonne kit niche?
- Listings span $8.16–$102.43; the average listing price is $28.86 (sweet spot $15–$100). The average incumbent carries 45 reviews — the moat a new listing must climb.