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Cloisonne Kit

Fail

Demand is soft, at -52.9% this quarter, so Cloisonne Kit is a Fail.

Flapen Score
47
47 / 100
Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 46
Market size
$31K/yr130K searches / yr
90-day growth
-52.9%search demand this quarter
Competition
32%top-5 click share · 13 brands · 17 sellers

Flapen Score

Cloisonne Kit against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Cloisonne Kit is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cloisonne Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Cloisonne Kit 130K times last year and spent an estimated $31K. The top 5 brands take 92% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -52.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-52.9%
Conversion, latest week
0.8%
Market size, estimated
$31Ka year
Top search term
cloisonne kit83K searches a year

02 · Price

A sale here is worth $28.86.

Listings sell for $28.86 on average, from $8.16 to $102.43. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $28.86 that is $0 to $3K a year per listing.

Average price
$28.86inside the $15 to $100 sweet spot
Price range
$8.16–$102.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #2,802 within Painting. It carries 45 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
98%
Out of stock, average day
15.7%
Average rank
#2,802in Painting
Average rating
4.02 starsAmazon United States average 4.42 stars
Average reviews
45per listing
Listings tracked
48

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Cloisonne Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

13 falling

Sellers

17

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

32%

Top 20: 75%

Open market

5%

  • Brand 164%
  • Brand 214%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (7 brands, 5%)

Demand

Cloisonne Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26DecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 4.1× · 7 of 12 months tracked

Search terms

Top Cloisonne Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cloisonne kit83K/yr
  • cloisonne21K/yr
  • cloisonne kit for beginners10K/yr
  • cloisonne art kit12K/yr
  • cloisonne kit diy4K/yr

Reviews and returns

What reviews say buyers love and hate about Cloisonne Kit

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Instructions/User Manual/Troubleshooting”
2.4%of orders come back
“Instructions are a joke”
A buyer, on “Instructions/User Manual/Troubleshooting”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cloisonne Kit questions

Answered from the same tracked data.