clip on charms
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Review moat
Good531.76avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.75avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$6.80–$18.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$39K$39K/yr · 284K searches
According to Flapen's Amazon United States niche tracking, clip on charms is a $39K/yr Amazon United States market (284K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 35/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
clip on charms market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $43K–$54K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #1,087
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 2.0%
- Avg brand age
- 28 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
18
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
62%
Top 20: 98%
Open market
22%
- DICOSMETIC32%
- Julie Wang19%
- Deinduser11%
- JJGQAZ6%
- Aylifu5%
- PH PandaHall5%
Demand
Weekly Amazon search volume, last 23 weeks — +3.8% search growth over the last 90 days.Top clip on charms search terms
- clip on charms68K/yr
- clip on charms for bracelets39K/yr
- charms with clasp33K/yr
- charms with lobster clasp23K/yr
- clip charms22K/yr
- lobster clasp charms15K/yr
- clip on charms for necklaces13K/yr
- clip on charm13K/yr
- clip charms for bracelets10K/yr
- lobster claw charms7K/yr
Top clip on charms products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DICOSMETIC 32Pcs Clip on Charms for Bracelets Assorted Animal Dangle Charms with Clasp Antique Silver Flower Leaf Vintage Alloy Moon Stitch Marker Charm for DIY Jewelry Making Crafts Decoration
DICOSMETIC$9.675.0★7 rev
Deinduser Charm Bracelet Making Kit for Girls Clip on Charms Kit for Bracelets Charms for Bracelets with Clasp Chain Bracelet Set for Girls Ages 5-12
Deinduser$16.554.4★161 rev
Julie Wang 30PCS Alloy White Enamel Charms with Lobster Clasps Assorted Fruit Flower Hearts Designs Pendants for Gift Wrapping Zipper Pulls Keychains Bags Decoration
Julie Wang$9.894.6★16 rev
JJGQAZ 60pcs (30 Pairs) Pink Theme Enamel Charms with Lobster Clasp
JJGQAZ$15.134.5★11 rev
Julie Wang 30PCS Alloy Red Enamel Charms with Lobster Clasps Assorted Fruit Flower Hearts Designs Pendants for Gift Wrapping Zipper Pulls Keychains Bags Decoration
Julie Wang$9.824.6★16 rev
Newest
by launch date
Kitsch KitschPopCharm Sets - Vintage Pink 6pcs
Kitsch$13.0771 rev
Julie Wang 30PCS Alloy White Enamel Charms with Lobster Clasps Assorted Fruit Flower Hearts Designs Pendants for Gift Wrapping Zipper Pulls Keychains Bags Decoration
Julie Wang$9.8916 rev
Julie Wang 30PCS Alloy Red Enamel Charms with Lobster Clasps Assorted Fruit Flower Hearts Designs Pendants for Gift Wrapping Zipper Pulls Keychains Bags Decoration
Julie Wang$9.8216 rev
Julie Wang 30PCS Alloy Yellow Enamel Charms with Lobster Clasps Assorted Fruit Flower Hearts Designs Pendants for Gift Wrapping Zipper Pulls Keychains Bags Decoration
Julie Wang$9.8216 rev
SUNNYCLUE 1 Box 60Pcs Gold Clip On Charms Lobster Clasp Charms Bulk Metal Alloy Golden Glossy Assorted Animals Flower Dangle Pendants for Jewelry Making Supplies DIY Crafts Bracelet Necklace Adults
SUNNYCLUE$12.281 rev
Trending
90-day click momentum
CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys
CMVFYL$7.674.6★
DICOSMETIC 32Pcs Clip on Charms for Bracelets Assorted Animal Dangle Charms with Clasp Antique Silver Flower Leaf Vintage Alloy Moon Stitch Marker Charm for DIY Jewelry Making Crafts Decoration
DICOSMETIC$9.675.0★
Julie Wang 30PCS Alloy White Enamel Charms with Lobster Clasps Assorted Fruit Flower Hearts Designs Pendants for Gift Wrapping Zipper Pulls Keychains Bags Decoration
Julie Wang$9.894.6★
Julie Wang 30PCS Alloy Yellow Enamel Charms with Lobster Clasps Assorted Fruit Flower Hearts Designs Pendants for Gift Wrapping Zipper Pulls Keychains Bags Decoration
Julie Wang$9.824.6★
Julie Wang 30PCS Alloy Red Enamel Charms with Lobster Clasps Assorted Fruit Flower Hearts Designs Pendants for Gift Wrapping Zipper Pulls Keychains Bags Decoration
Julie Wang$9.824.6★
What buyers say about clip on charms
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“Exactly as advertised”
“They have fit”
“Cute keychain”
“The set has a wonderful assortment of designs from a fairy sitting on a crescent moon, horse shoe, guitars, butterflies-32 unique designs in all”
“Durable product”
“It was a Christmas gift”
“I would say it's a great value and cute gift”
“Cute and easy to use”
“the colors are great”
What buyers complain about
“they are always coming apart”
“BUT A LITTLE LARGE”
“Look cheap”
“Super fragile”
“These are a decent size although the color fades”
“Gold looked to yellow”
“That said, the charms themselves are made from plastic and feel a bit cheaply made”
“After a while the lock started to undo”
“they barely open so unable to clip directly to my purse straps or even the strap o-ring”
“which feels a bit expensive for what you get”
Top return reasons
Common questions
- Is clip on charms profitable to sell on Amazon United States?
- The niche generates $39K/yr across 21 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Skip it (35/100).
- How competitive is the clip on charms niche?
- 15 brands and 18 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in clip on charms?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.4%.
- What does it cost to enter the clip on charms niche?
- Listings span $6.80–$18.54; the average listing price is $10.75 (sweet spot $15–$100). The average incumbent carries 532 reviews — the moat a new listing must climb.