clear soap
Skip itA small market ($69K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$21.47avg listing price — sweet spot $15–$100
Price range
Great$2.93–$100.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad5,383.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Market size
Bad$69K$69K/yr · 51K searches
According to Flapen's Amazon United States niche tracking, clear soap is a $69K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
clear soap market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $64K–$86K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #61
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 2.6%
- Avg brand age
- 75 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
42
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
48%
Top 20: 88%
Open market
6%
- Primal Elements39%
- EDSRDRUS18%
- velona12%
- TinMeZor11%
- MAQIHAN7%
- Amazon Basics7%
- Open — no brand owns it (5 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top clear soap search terms
- clear glycerin soap base14K/yr
- clear soap12K/yr
- glicerina en barra7K/yr
- clear melt and pour soap base10K/yr
- glicerina transparente3K/yr
- clear soap base melt and pour4K/yr
Top clear soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Primal Elements Clear Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut Unscented - 5 Pound
Primal Elements$27.374.7★1,455 rev
TinMeZor 5.2 lbs Clear glycerin Soap Base Natural Melt and Pour Glycerin Base for Soap Making Transparent Unscent Easy to cutting
TinMeZor$25.074.7★510 rev
Primal Elements Jojoba Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 10 Pound
Primal Elements$30.724.7★6,865 rev
EDSRDRUS 2LB Unscented Glycerin Soap Base DIY Handmade Soap Moisturizing Melt and Pour Soap Base for Crafting Vegetable Glycerin & Coconut Oil Easy to Cut (Transparent 2LB)
EDSRDRUS$14.034.7★714 rev
Primal Elements Clear Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut Unscented - 2 Pound
Primal Elements$14.974.7★6,865 rev
Newest
by launch date
MAQIHAN Soap Base Natural 2LB - Clear Glycerin Base for Soap Making Melt and Pour Organic Glicerina para Hacer Jabones Foaming Additives Odorless Good Cleaning Ability Soap Making Supplies
MAQIHAN$13.63673 rev
TinMeZor 5.2 lbs Clear glycerin Soap Base Natural Melt and Pour Glycerin Base for Soap Making Transparent Unscent Easy to cutting
TinMeZor$25.07510 rev
TinMeZor 2LB Clear Glycerin Soap Base Melt and Pour Glycerin Soap Base for Crafting and Making Natural Organic Vegan Easy to Cut
TinMeZor$13.84510 rev
15 Ounces Glycerin Soap Base - Unscented Melt and Pour Soap Base for DIY Crafting Easy to Cut Vegan and Natural Moisturizing and Gentle on Skin Perfect for Soap Making Supplies (Transparent)
EDSRDRUS$8.04595 rev
MAQIHAN Soap Base Natural 14.8oz - Clear Glycerin Base for Soap Making Melt and Pour Organic Glicerina para Hacer Jabones Foaming Additives Odorless Good Cleaning Ability Soap Making Supplies
MAQIHAN$7.37673 rev
Trending
90-day click momentum
Primal Elements Jojoba Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 5 Pound
Primal Elements$20.174.7★
TinMeZor 2LB Clear Glycerin Soap Base Melt and Pour Glycerin Soap Base for Crafting and Making Natural Organic Vegan Easy to Cut
TinMeZor$13.844.7★
MAQIHAN Soap Base Natural 2LB - Clear Glycerin Base for Soap Making Melt and Pour Organic Glicerina para Hacer Jabones Foaming Additives Odorless Good Cleaning Ability Soap Making Supplies
MAQIHAN$13.634.6★
TinMeZor 5.2 lbs Clear glycerin Soap Base Natural Melt and Pour Glycerin Base for Soap Making Transparent Unscent Easy to cutting
TinMeZor$25.074.7★
Primal Elements Jojoba Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 10 Pound
Primal Elements$30.724.7★
What buyers say about clear soap
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Excellent Quality”
“Lightly scented”
“Cleans well”
“Easy to use”
“It is gentle on skin”
“just what I needed”
“cleans well”
“This base is easy to melt, does lather, cleans the skin pretty good, leaves the skin little moisturized”
“it always does the job well”
What buyers complain about
“Bad smell”
“more watery than I am accustomed to”
“Skin reaction”
“Leaked”
“Does not lather properly”
“Bad quality”
“Not as described”
“Hardly cleans”
“its almost as thin as water”
“Super cheap”
Top return reasons
Common questions
- Is clear soap profitable to sell on Amazon United States?
- The niche generates $69K/yr across 32 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the clear soap niche?
- 11 brands and 42 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in clear soap?
- Top complaints mined from reviews: Smell, Dilute/Watery, Allergies. The return rate is 0.2%.
- When does demand for clear soap peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the clear soap niche?
- Listings span $2.93–$100.58; the average listing price is $21.47 (sweet spot $15–$100). The average incumbent carries 5,383 reviews — the moat a new listing must climb.