Clay Tools

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $519K a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

+0.3%

Conversion, latest week

2.3%

Market size, estimated

$519Ka year

Peak month

December1.9× the quietest month

Top search term

clay tools526K searches a year

Listings sell for $10.33 on average, from $3.94 to $21.45. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At $10.33 that is $41K to $52K a year per listing.

Average price

$10.33under the $15 to $100 sweet spot

Price range

$3.94–$21.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

4,000–5,000

Revenue per listing a year

$41K–$52K

Returns

1.0%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Ceramics & Pottery. It carries 2,152 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#31in Ceramics & Pottery

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

2,152per listing

Listings tracked

26

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

35 months