Clay Sculpting Kit
FailShoppers spend an estimated $24K a year here, so Clay Sculpting Kit is a Fail.
- Flapen Score
- 44 / 100Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 4644
- Market size
- $24K/yr93K searches / yr
- 90-day growth
- +1.9%search demand this quarter
- Competition
- 53%top-5 click share · 19 brands · 73 sellers
Flapen Score
Clay Sculpting Kit against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Clay Sculpting Kit is stronger. Inside it, weaker.
Market
The Clay Sculpting Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Clay Sculpting Kit 93K times last year and spent an estimated $24K. The top 5 brands take 63% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- +1.9%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $24Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- air dry clay kits33K searches a year
02 · Price
A sale here is worth $19.26.
Listings sell for $19.26 on average, from $7.55 to $33.60. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $19.26 that is $2K to $5K a year per listing.
- Average price
- $19.26inside the $15 to $100 sweet spot
- Price range
- $7.55–$33.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #205 within Ceramics & Pottery. It carries 2,457 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 18.7%
- Average rank
- #205in Ceramics & Pottery
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 2,457per listing
- Listings tracked
- 24
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Clay Sculpting Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
73
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
53%
Top 20: 97%
Open market
33%
- Brand 125%
- Brand 219%
- Brand 38%
- Brand 46%
- Brand 55%
- Brand 64%
Demand
Clay Sculpting Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.4×
Search terms
Top Clay Sculpting Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- air dry clay kits33K/yr
- air dry clay kit for kids21K/yr
- air clay kits for kids9K/yr
- clay animal making kit9K/yr
- air dry clay kits for kids9K/yr
- air dry clay kits for kids ages 8-129K/yr
- air dry clay for kids kit3K/yr
Reviews and returns
What reviews say buyers love and hate about Clay Sculpting Kit
We read the reviews and the return reasons for every product selling here.
“Not White”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clay Sculpting Kit questions
Answered from the same tracked data.









