Clay Sculpting Kit
FailShoppers spend an estimated $24K a year here, so Clay Sculpting Kit is a Fail.
- Flapen Score
- 44 / 100Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 4644
- Market size
- $24K/yr93K searches / yr
- 90-day growth
- +1.9%search demand this quarter
- Competition
- 53%top-5 click share · 19 brands · 73 sellers
Flapen Score
Clay Sculpting Kit against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Clay Sculpting Kit is stronger. Inside it, weaker.
Market
The Clay Sculpting Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Clay Sculpting Kit 93K times last year and spent an estimated $24K. The top 5 brands take 63% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- +1.9%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $24Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- air dry clay kits33K searches a year
02 · Price
A sale here is worth $19.26.
Listings sell for $19.26 on average, from $7.55 to $33.60. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $19.26 that is $2K to $5K a year per listing.
- Average price
- $19.26inside the $15 to $100 sweet spot
- Price range
- $7.55–$33.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #205 within Ceramics & Pottery. It carries 2,457 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 18.7%
- Average rank
- #205in Ceramics & Pottery
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 2,457per listing
- Listings tracked
- 24
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Clay Sculpting Kit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Air Dry Clay Kit for Kids 3+ 10PC Modeling Clay Animal Blind Box Craft
- Price
- $18.81
- Rating
- 3.2/5
- Reviews
- 44
- Age
- 9mo ago

ESSENSON Modeling Clay Kit 36 Colors
- Price
- $20.43
- Rating
- 4.7/5
- Reviews
- 5,744
- Age
- 6y ago

Crayola Air Dry Clay (5lbs) Teacher Supplies Natural White Modeling Clay for Kids Sculpting Material Bulk Craft Supplies for Art Classrooms
- Price
- $11.25
- Rating
- 4.6/5
- Reviews
- 25,004
- Age
- 6y ago

ifergoo Air Dry Clay 36 Colors Magic Foam DIY Molding Clay for Slime
- Price
- $10.18
- Rating
- 4.4/5
- Reviews
- 4,538
- Age
- 7y ago

Kasfalci Air Dry Clay Kit for Kids 12 Animals Modeling Magic Clay Sculpting Set DIY Party Favors Arts & Crafts for Kids Ages 4-6-8-12 Ultra Light & Soft Safe & Non-Stick with Tools & Tutorials
- Price
- $24.79
- Rating
- 4.8/5
- Reviews
- 78
- Age
- 1y ago
Trending
estimated 90-day click momentum
24 Set Welcome Back to School Gifts for Students DIY Modeling Clay Bulk
- Price
- $15.24
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

Microland Crafts for Teens Succulents Flower Making Kit Teen Crafts Air Dry Clay Kit for Girls 14-16 Adults Art Therapy Project DIY Creative Gifts for Women Teen Girls Artist Crafters Gifts for Mom
- Price
- $33.60
- Rating
- 4.0/5
- Reviews
- 37
- Age
- 5mo ago

Air Dry Clay Kit for Kids 3+ 10PC Modeling Clay Animal Blind Box Craft
- Price
- $18.81
- Rating
- 3.2/5
- Reviews
- 44
- Age
- 9mo ago

Both idea Air Dry Clay Kit Ocean Theme | 12 Packs Non-Toxic Kids Gift
- Price
- $22.72
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 6mo ago

Air Dry Clay 138 Colors Modeling Magic Clay Gift for Kids
- Price
- $20.18
- Rating
- 4.7/5
- Reviews
- 223
- Age
- 1y ago
Newest
by launch date
24 Set Welcome Back to School Gifts for Students DIY Modeling Clay Bulk
- Price
- $15.24
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

Microland Crafts for Teens Succulents Flower Making Kit Teen Crafts Air Dry Clay Kit for Girls 14-16 Adults Art Therapy Project DIY Creative Gifts for Women Teen Girls Artist Crafters Gifts for Mom
- Price
- $33.60
- Rating
- 4.0/5
- Reviews
- 37
- Age
- 5mo ago

Both idea Air Dry Clay Kit Ocean Theme | 12 Packs Non-Toxic Kids Gift
- Price
- $22.72
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 6mo ago

CAMIRUS Air Dry Clay Kit 12PCS DIY Modeling Magic Clay Toys for Kids Valentine Easter Party Favors Classroom School Prize Rewards Gifts Exchange
- Price
- $9.95
- Rating
- 4.0/5
- Reviews
- 41
- Age
- 7mo ago

Air Dry Clay Kit for Kids 3+ 10PC Modeling Clay Animal Blind Box Craft
- Price
- $18.81
- Rating
- 3.2/5
- Reviews
- 44
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
73
Est. top-5 brand share
63%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 97%
Open market
33%
- Plunack25%
- ESSENSON19%
- Crayola8%
- ifergoo6%
- Kasfalci5%
- Drama Planet4%
Demand
Clay Sculpting Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.4×
Search terms
Top Clay Sculpting Kit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- air dry clay kits33K/yr
- air dry clay kit for kids21K/yr
- air clay kits for kids9K/yr
- clay animal making kit9K/yr
- air dry clay kits for kids9K/yr
- air dry clay kits for kids ages 8-129K/yr
- air dry clay for kids kit3K/yr
Reviews and returns
What reviews say buyers love and hate about Clay Sculpting Kit
We read the reviews and the return reasons for every product selling here.
“Not White”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clay Sculpting Kit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









