Clay Oven
FailBuyers convert on only 0.5% of searches, so Clay Oven is a Fail.
- Flapen Score
- 27 / 100Ranks 4,526 of 4,656 Arts, Crafts & Sewing niches · −19 vs the category median of 4627
- Market size
- $31K/yr87K searches / yr
- 90-day growth
- -12.2%search demand this quarter
- Competition
- 88%top-5 click share · 8 brands · 42 sellers
Flapen Score
Clay Oven against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Clay Oven is stronger. Inside it, weaker.
Market
The Clay Oven market on Amazon at a glance
Shoppers on Amazon United States searched for Clay Oven 87K times last year and spent an estimated $31K. The top 5 brands take 94% of clicks. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.
- Searches, last 12 months
- 87K
- Growth, 90 days vs prior 90
- -12.2%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $31Ka year
- Top search term
- polymer clay oven33K searches a year
02 · Price
A sale here is worth $68.83.
Listings sell for $68.83 on average, from $8.88 to $283.98. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $68.83 that is $0 to $7K a year per listing.
- Average price
- $68.83inside the $15 to $100 sweet spot
- Price range
- $8.88–$283.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #146 within Ceramics & Pottery. It carries 1,507 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #146in Ceramics & Pottery
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 1,507per listing
- Listings tracked
- 10
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Clay Oven products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
42
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
4%
- Brand 171%
- Brand 212%
- Brand 35%
- Brand 44%
- Brand 52%
- Brand 62%
- Open — no brand owns it (2 brands, 4%)
Demand
Clay Oven search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 6 of 12 months tracked
Search terms
Top Clay Oven search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- polymer clay oven33K/yr
- clay oven29K/yr
- mini oven for polymer clay7K/yr
- craft oven6K/yr
- toaster oven for polymer clay5K/yr
- oven for polymer clay4K/yr
- oven for clay3K/yr
Reviews and returns
What reviews say buyers love and hate about Clay Oven
We read the reviews and the return reasons for every product selling here.
“is Un-even - doesn't fit tight”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clay Oven questions
Answered from the same tracked data.









