Skip to content

Clay Oven

Fail

Buyers convert on only 0.5% of searches, so Clay Oven is a Fail.

Flapen Score
27
27 / 100
Ranks 4,526 of 4,656 Arts, Crafts & Sewing niches · −19 vs the category median of 46
Market size
$31K/yr87K searches / yr
90-day growth
-12.2%search demand this quarter
Competition
88%top-5 click share · 8 brands · 42 sellers

Flapen Score

Clay Oven against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Clay Oven is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clay Oven market on Amazon at a glance

Shoppers on Amazon United States searched for Clay Oven 87K times last year and spent an estimated $31K. The top 5 brands take 94% of clicks. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
0.5%
Market size, estimated
$31Ka year
Top search term
polymer clay oven33K searches a year

02 · Price

A sale here is worth $68.83.

Listings sell for $68.83 on average, from $8.88 to $283.98. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $68.83 that is $0 to $7K a year per listing.

Average price
$68.83inside the $15 to $100 sweet spot
Price range
$8.88–$283.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #146 within Ceramics & Pottery. It carries 1,507 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#146in Ceramics & Pottery
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
1,507per listing
Listings tracked
10

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Clay Oven products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

42

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

4%

  • Brand 171%
  • Brand 212%
  • Brand 35%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Clay Oven search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KMarAprMayJunJulAug

No pronounced peak months · busiest ÷ quietest = 1.4× · 6 of 12 months tracked

Search terms

Top Clay Oven search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • polymer clay oven33K/yr
  • clay oven29K/yr
  • mini oven for polymer clay7K/yr
  • craft oven6K/yr
  • toaster oven for polymer clay5K/yr
  • oven for polymer clay4K/yr
  • oven for clay3K/yr

Reviews and returns

What reviews say buyers love and hate about Clay Oven

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Toasting”
28%of negative reviews mention “Size-Overall”
2.8%of orders come back
“is Un-even - doesn't fit tight”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Clay Oven questions

Answered from the same tracked data.