Clay Mat
FailShoppers spend an estimated $23K a year here, so Clay Mat is a Fail.
- Flapen Score
- 30 / 100Ranks 4,450 of 4,656 Arts, Crafts & Sewing niches · −16 vs the category median of 4630
- Market size
- $23K/yr139K searches / yr
- 90-day growth
- +0.7%search demand this quarter
- Competition
- 66%top-5 click share · 12 brands · 22 sellers
Flapen Score
Clay Mat against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Clay Mat is stronger. Inside it, weaker.
Market
The Clay Mat market on Amazon at a glance
Shoppers on Amazon United States searched for Clay Mat 139K times last year and spent an estimated $23K. The top 5 brands take 83% of clicks. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.
- Searches, last 12 months
- 139K
- Growth, 90 days vs prior 90
- +0.7%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $23Ka year
- Top search term
- clay mat29K searches a year
02 · Price
A sale here is worth $9.58.
Listings sell for $9.58 on average, from $5.29 to $22.47. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $9.58 that is $2K to $5K a year per listing.
- Average price
- $9.58under the $15 to $100 sweet spot
- Price range
- $5.29–$22.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Jewelry Casting Supplies. It carries 11,439 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #53in Jewelry Casting Supplies
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 11,439per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Clay Mat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LEOBRO Silicone Mats for Crafts 2 Pcs 11.69 x 8.26 Silicone Mats for Resin Paint Clay Play Dough Mat DIY Arts and Crafts Light Gray & Clear
- Price
- $5.46
- Rating
- 4.7/5
- Reviews
- 32,699
- Age
- 3y ago

anezus Self Healing Sewing Mat 12inch x 18inch Rotary Cutting Mat Double Sided 5-Ply Craft Cutting Board for Sewing Crafts Hobby Fabric Precision Scrapbooking Project
- Price
- $9.02
- Rating
- 4.7/5
- Reviews
- 21,100
- Age
- 6y ago

LEOBRO Silicone Mat for Resin Molds 2 PCS 15.7 x 11.7 Playdough Mat Silicone Mats for Crafts Jewelry Resin Molds Mats for Clay Paint Blue & Rose Red
- Price
- $6.60
- Rating
- 4.7/5
- Reviews
- 32,699
- Age
- 6y ago

LEOBRO Silicone Mat Silicone Mats for Crafts 2pcs Silicone Mat for Jewelry Resin Molds Silicone Mats for UV Resin Molds DIY Art Crafts Hot Pink & Light Purple 11.69 x 8.26
- Price
- $5.29
- Rating
- 4.7/5
- Reviews
- 32,699
- Age
- 3y ago

Extra Large Silicone Table Mat Silicone Mat for Crafts Kids Dinner Placemat Desk Countertop Protector Heat Resistant Baking Mat Reusable Dough Rolling Pad Fondant Mat Pink (23.62x15.75 inches)
- Price
- $12.63
- Rating
- 4.6/5
- Reviews
- 3,915
- Age
- 6y ago
Trending
estimated 90-day click momentum
Sapid Large Silicone Sheet for Crafts Silicone Mat for Resin Art Painting
- Price
- $12.28
- Rating
- 4.7/5
- Reviews
- 4,057
- Age
- 5y ago

Extra Large Silicone Table Mat Silicone Mat for Crafts Kids Dinner Placemat Desk Countertop Protector Heat Resistant Baking Mat Reusable Dough Rolling Pad Fondant Mat Pink (23.62x15.75 inches)
- Price
- $12.63
- Rating
- 4.6/5
- Reviews
- 3,915
- Age
- 6y ago

Bianyo Bleedproof Marker Paper Pad A4(8.27X11.69) 50 Sheets 18 LB / 70 GSM Glue-Bound 100% Cotton White Ideal for Use with Markers and Ink Mediums
- Price
- $8.57
- Rating
- 4.6/5
- Reviews
- 3,650
- Age
- 8y ago

anezus Self Healing Sewing Mat Rotary Cutting Mat Double Sided 5-Ply Craft Cutting Board for Sewing Crafts Hobby Fabric Precision Scrapbooking Project 9inch x 12inch(A4)
- Price
- $7.02
- Rating
- 4.7/5
- Reviews
- 21,100
- Age
- 6y ago

Hygloss 8.5 x 11 Acetate Paper - 7 Mil Clear Acetate Sheets - 10 Pack
- Price
- $8.01
- Rating
- 4.7/5
- Reviews
- 4,501
- Age
- 8y ago
Newest
by launch date
DIYSELF 8in6in Cutting Mat A5 Cutting Mat for Sewing Fabric Craft Mat
- Price
- $5.71
- Rating
- 4.8/5
- Reviews
- 938
- Age
- 2y ago

3 Pack Silicone Mats for Crafts Premium Playdough Mat A3 Size Silicone Sheet Liquid Resin Jewelry Casting Molds Mat 15.7 x11.8 Nonstick & Nonslip Heat-Resistant Table Protector by AOULELA
- Price
- $6.40
- Rating
- 4.6/5
- Reviews
- 881
- Age
- 2y ago

Ohuhu 9x12 Double-Sided Bleedproof Marker Pad Art Sketchbook 60 Sheets
- Price
- $16.01
- Rating
- 4.6/5
- Reviews
- 518
- Age
- 2y ago

LEOBRO Silicone Mats for Crafts 2 Pcs 11.69 x 8.26 Silicone Mats for Resin Paint Clay Play Dough Mat DIY Arts and Crafts Light Gray & Clear
- Price
- $5.46
- Rating
- 4.7/5
- Reviews
- 32,699
- Age
- 3y ago

LEOBRO Silicone Mat Silicone Mats for Crafts 2pcs Silicone Mat for Jewelry Resin Molds Silicone Mats for UV Resin Molds DIY Art Crafts Hot Pink & Light Purple 11.69 x 8.26
- Price
- $5.29
- Rating
- 4.7/5
- Reviews
- 32,699
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
22
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
14%
- LEOBRO48%
- anezus18%
- SAPID9%
- QPIX DIGITAL6%
- TDHDIKE3%
- Hygloss3%
- Open — no brand owns it (6 brands, 14%)
Demand
Clay Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 6 of 12 months tracked
Search terms
Top Clay Mat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- clay mat29K/yr
- craft mats to protect table25K/yr
- coloring bleed through protector8K/yr
- marker bleed protector sheet14K/yr
- polymer clay mat11K/yr
- art mat for table7K/yr
- clay mat for sculpting7K/yr
- coloring protective sheet7K/yr
- bleed through protector sheet for coloring5K/yr
- craft mat for table5K/yr
Reviews and returns
What reviews say buyers love and hate about Clay Mat
We read the reviews and the return reasons for every product selling here.
“Just wish they were slightly thicker”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clay Mat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









