Clay Kits for Kids Ages 8-12
FailShoppers spend an estimated $11K a year here, so Clay Kits for Kids Ages 8-12 is a Fail.
- Flapen Score
- 48 / 100Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 4648
- Market size
- $11K/yr35K searches / yr
- 90-day growth
- +1.1%search demand this quarter
- Competition
- 50%top-5 click share · 25 brands · 45 sellers
Flapen Score
Clay Kits for Kids Ages 8-12 against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Clay Kits for Kids Ages 8-12 is stronger. Inside it, weaker.
Market
The Clay Kits for Kids Ages 8-12 market on Amazon at a glance
Shoppers on Amazon United States searched for Clay Kits for Kids Ages 8-12 35K times last year and spent an estimated $11K. The top 5 brands take 54% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- +1.1%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $11Ka year
- Peak month
- December7.4× the quietest month
- Top search term
- clay craft kit13K searches a year
02 · Price
A sale here is worth $22.76.
Listings sell for $22.76 on average, from $6.85 to $62.42. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $22.76 that is $0 to $2K a year per listing.
- Average price
- $22.76inside the $15 to $100 sweet spot
- Price range
- $6.85–$62.42
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #218 within Ceramics & Pottery. It carries 2,491 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #218in Ceramics & Pottery
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 2,491per listing
- Listings tracked
- 28
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Clay Kits for Kids Ages 8-12 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 rising
Sellers
45
Top-5 brand share
54%
Top 20: 94%
Top-5 click share
50%
Top 20: 88%
Open market
42%
- Brand 127%
- Brand 28%
- Brand 37%
- Brand 47%
- Brand 55%
- Brand 65%
Demand
Clay Kits for Kids Ages 8-12 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.4×
Search terms
Top Clay Kits for Kids Ages 8-12 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- clay craft kit13K/yr
- clay kits for kids10K/yr
- diy clay kit4K/yr
- clay making kit for kids5K/yr
- clay crafts for girls ages 8-122K/yr
Reviews and returns
What reviews say buyers love and hate about Clay Kits for Kids Ages 8-12
We read the reviews and the return reasons for every product selling here.
“Not White”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clay Kits for Kids Ages 8-12 questions
Answered from the same tracked data.









