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Clay Kits for Kids Ages 8-12

Fail

Shoppers spend an estimated $11K a year here, so Clay Kits for Kids Ages 8-12 is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$11K/yr35K searches / yr
90-day growth
+1.1%search demand this quarter
Competition
50%top-5 click share · 25 brands · 45 sellers

Flapen Score

Clay Kits for Kids Ages 8-12 against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Clay Kits for Kids Ages 8-12 is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clay Kits for Kids Ages 8-12 market on Amazon at a glance

Shoppers on Amazon United States searched for Clay Kits for Kids Ages 8-12 35K times last year and spent an estimated $11K. The top 5 brands take 54% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+1.1%
Conversion, latest week
1.4%
Market size, estimated
$11Ka year
Peak month
December7.4× the quietest month
Top search term
clay craft kit13K searches a year

02 · Price

A sale here is worth $22.76.

Listings sell for $22.76 on average, from $6.85 to $62.42. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $22.76 that is $0 to $2K a year per listing.

Average price
$22.76inside the $15 to $100 sweet spot
Price range
$6.85–$62.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #218 within Ceramics & Pottery. It carries 2,491 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#218in Ceramics & Pottery
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
2,491per listing
Listings tracked
28

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Clay Kits for Kids Ages 8-12 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 rising

Sellers

45

Top-5 brand share

54%

Top 20: 94%

Top-5 click share

50%

Top 20: 88%

Open market

42%

  • Brand 127%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Clay Kits for Kids Ages 8-12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25DecMarJunAugNovMarMayAug

Peak months: Nov, Dec · busiest ÷ quietest = 7.4×

Search terms

Top Clay Kits for Kids Ages 8-12 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clay craft kit13K/yr
  • clay kits for kids10K/yr
  • diy clay kit4K/yr
  • clay making kit for kids5K/yr
  • clay crafts for girls ages 8-122K/yr

Reviews and returns

What reviews say buyers love and hate about Clay Kits for Kids Ages 8-12

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Fun/Entertainment Experience”
8%of negative reviews mention “Color”
1.4%of orders come back
“Not White”
A buyer, on “Color”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Clay Kits for Kids Ages 8-12 questions

Answered from the same tracked data.