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Clay Kit for Kids

Fail

The top 5 brands take 100% of clicks, so Clay Kit for Kids is a Fail.

Flapen Score
38
38 / 100
Ranks 3,823 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 46
Market size
$353K/yr667K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
82%top-5 click share · 5 brands · 60 sellers

Flapen Score

Clay Kit for Kids against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Clay Kit for Kids is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clay Kit for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Clay Kit for Kids 667K times last year and spent an estimated $353K. All 5 brands take every click. Demand peaks in Aug–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 667K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $353K a year.

Searches, last 12 months
667K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
3.2%
Market size, estimated
$353Ka year
Peak month
December8.2× the quietest month
Top search term
model magic303K searches a year

02 · Price

A sale here is worth $16.54.

Listings sell for $16.54 on average, from $6.59 to $39.23. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $16.54 that is $99K to $132K a year per listing.

Average price
$16.54inside the $15 to $100 sweet spot
Price range
$6.59–$39.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
6,000–8,000
Revenue per listing a year
$99K–$132K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Ceramics & Pottery. It carries 4,770 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#50in Ceramics & Pottery
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
4,770per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Clay Kit for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

60

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 26%
  • Brand 35%
  • Brand 43%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Clay Kit for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMayAug

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 8.2×

Search terms

Top Clay Kit for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • model magic303K/yr
  • crayola model magic79K/yr
  • model magic clay91K/yr
  • model magic white40K/yr
  • magic clay29K/yr
  • model magic bulk18K/yr
  • crayola model magic white18K/yr
  • white model magic15K/yr
  • magic model clay14K/yr
  • magic clay for kids8K/yr

Reviews and returns

What reviews say buyers love and hate about Clay Kit for Kids

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Fun/Entertainment Experience”
16%of negative reviews mention “Moist/Dry”
1.3%of orders come back
“It's never dry”
A buyer, on “Moist/Dry”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Clay Kit for Kids questions

Answered from the same tracked data.