Clay Kit
FailBuyers convert on only 1.5% of searches, so Clay Kit is a Fail.
- Flapen Score
- 44 / 100Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 4644
- Market size
- $140K/yr518K searches / yr
- 90-day growth
- +24.1%search demand this quarter
- Competition
- 72%top-5 click share · 13 brands · 36 sellers
Flapen Score
Clay Kit against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Clay Kit is stronger. Inside it, weaker.
Market
The Clay Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Clay Kit 518K times last year and spent an estimated $140K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 518K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.
- Searches, last 12 months
- 518K
- Growth, 90 days vs prior 90
- +24.1%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $140Ka year
- Peak month
- December3.7× the quietest month
- Top search term
- clay kit198K searches a year
02 · Price
A sale here is worth $17.93.
Listings sell for $17.93 on average, from $7.55 to $37.80. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At $17.93 that is $36K to $45K a year per listing.
- Average price
- $17.93inside the $15 to $100 sweet spot
- Price range
- $7.55–$37.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $36K–$45K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Ceramics & Pottery. It carries 7,829 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #18in Ceramics & Pottery
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 7,829per listing
- Listings tracked
- 14
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Clay Kit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Aestd-ST Polymer Clay Kit 50 Colors Oven Bake Modeling Clay for Kids
- Price
- $19.37
- Rating
- 4.6/5
- Reviews
- 5,531
- Age
- 5y ago

CyAJM Polymer Clay 50 Colors Oven Bake Modeling Clay Kit with Jewelry Tools
- Price
- $19.28
- Rating
- 4.5/5
- Reviews
- 2,865
- Age
- 5y ago

Artpar 52 Colors Polymer Clay Kit Oven Bake Modeling Clay for Kids Adults
- Price
- $19.77
- Rating
- 4.6/5
- Reviews
- 199
- Age
- 1y ago

Crayola Air Dry Clay (5lbs) Teacher Supplies Natural White Modeling Clay for Kids Sculpting Material Bulk Craft Supplies for Art Classrooms
- Price
- $11.25
- Rating
- 4.6/5
- Reviews
- 25,004
- Age
- 6y ago

CiaraQ 50-Color Polymer Clay Oven Bake Modeling Kit for Kids & Beginners
- Price
- $19.17
- Rating
- 4.5/5
- Reviews
- 12,074
- Age
- 3y ago
Trending
estimated 90-day click momentum
ZEHIQ White Air Dry Clay 2.2 lbs with 25pcs Pottery Sculpting Tools Set
- Price
- $19.62
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 7mo ago

Ixiaoyoo 60 Colors Polymer Clay Oven Bake DIY Modeling Clay for Kids
- Price
- $17.82
- Rating
- 4.5/5
- Reviews
- 215
- Age
- 6mo ago

Artpar 52 Colors Polymer Clay Kit Oven Bake Modeling Clay for Kids Adults
- Price
- $19.77
- Rating
- 4.6/5
- Reviews
- 199
- Age
- 1y ago

Air Dry Modeling Clay Kit - 24 Colors with 3 Sculpting Tools - Magic Foam Clay for Kids & Adults - DIY Molding Gift for Boys & Girls
- Price
- $9.64
- Rating
- 4.6/5
- Reviews
- 1,806
- Age
- 5y ago

DAS Modeling Clay Air Hardening White 2.2lb 1 Count
- Price
- $12.60
- Rating
- 4.6/5
- Reviews
- 43,806
- Age
- 19y ago
Newest
by launch date
Ixiaoyoo 60 Colors Polymer Clay Oven Bake DIY Modeling Clay for Kids
- Price
- $17.82
- Rating
- 4.5/5
- Reviews
- 215
- Age
- 6mo ago

ZEHIQ White Air Dry Clay 2.2 lbs with 25pcs Pottery Sculpting Tools Set
- Price
- $19.62
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 7mo ago

Artpar 52 Colors Polymer Clay Kit Oven Bake Modeling Clay for Kids Adults
- Price
- $19.77
- Rating
- 4.6/5
- Reviews
- 199
- Age
- 1y ago

Amrules 27 Pcs Polymer Clay Sculpting Tools Kit for Adults Light Yellow
- Price
- $9.27
- Rating
- 4.8/5
- Reviews
- 1,661
- Age
- 2y ago

CiaraQ 50-Color Polymer Clay Oven Bake Modeling Kit for Kids & Beginners
- Price
- $19.17
- Rating
- 4.5/5
- Reviews
- 12,074
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
13 falling
Sellers
36
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
18%
- Aestd-ST42%
- CyAJM11%
- ARTPAR9%
- Crayola8%
- CiaraQ7%
- ZEHIQ6%
- Open — no brand owns it (7 brands, 18%)
Demand
Clay Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Clay Kit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- clay kit198K/yr
- clay kit for kids62K/yr
- clay set42K/yr
- clay kits32K/yr
- modeling clay for adults22K/yr
- modeling clay kit18K/yr
- sculpting clay for adults13K/yr
- clay craft kit13K/yr
- kids clay kit16K/yr
- clay making kit15K/yr
Reviews and returns
What reviews say buyers love and hate about Clay Kit
We read the reviews and the return reasons for every product selling here.
“Not White”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clay Kit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









