Clay for Slime
FailShoppers spend an estimated $47K a year here, so Clay for Slime is a Fail.
- Flapen Score
- 45 / 100Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 4645
- Market size
- $47K/yr257K searches / yr
- 90-day growth
- +19.2%search demand this quarter
- Competition
- 56%top-5 click share · 16 brands · 38 sellers
Flapen Score
Clay for Slime against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Clay for Slime is stronger. Inside it, weaker.
Market
The Clay for Slime market on Amazon at a glance
Shoppers on Amazon United States searched for Clay for Slime 257K times last year and spent an estimated $47K. The top 5 brands take 67% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.
- Searches, last 12 months
- 257K
- Growth, 90 days vs prior 90
- +19.2%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $47Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- soft clay60K searches a year
02 · Price
A sale here is worth $12.07.
Listings sell for $12.07 on average, from $4.28 to $29.41. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $12.07 that is $6K to $9K a year per listing.
- Average price
- $12.07under the $15 to $100 sweet spot
- Price range
- $4.28–$29.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$9K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #115 within Ceramics & Pottery. It carries 3,472 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 9.0%
- Average rank
- #115in Ceramics & Pottery
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 3,472per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Clay for Slime products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Soft Clay (2 Set white)
- Price
- $11.71
- Rating
- 4.4/5
- Reviews
- 1,478
- Age
- 9y ago

Original Stationery Soft Clay for Slime 230 g (8.1 oz) White Foam Clay Add-in for Slime Making Stretchy Air-Dry Butter Texture Birthday Craft Gift for Kids
- Price
- $10.05
- Rating
- 4.6/5
- Reviews
- 6,432
- Age
- 8y ago

36 Pack White Air Dry Foam Clay 12.6oz Modeling Foam Clay White Soft Modeling Clay for Arts & Crafts Birthday Gift Family & Classroom Rewards
- Price
- $9.02
- Rating
- 4.5/5
- Reviews
- 5,798
- Age
- 1y ago

ifergoo 125g White Air Dry Clay 4.41 oz Foam Magic Modeling Clay for Kids
- Price
- $7.04
- Rating
- 4.4/5
- Reviews
- 4,538
- Age
- 3y ago

ifergoo Air Dry Clay 36 Colors Magic Foam DIY Molding Clay for Slime
- Price
- $10.18
- Rating
- 4.4/5
- Reviews
- 4,538
- Age
- 7y ago
Trending
estimated 90-day click momentum
ifergoo 125g White Air Dry Clay 4.41 oz Foam Magic Modeling Clay for Kids
- Price
- $7.04
- Rating
- 4.4/5
- Reviews
- 4,538
- Age
- 3y ago

Maddie Raes Slime Clay White Soft Non-Toxic Foam Add-in for Creamy Butter Texture DIY Supplies Smooth Stretchy Modeling Clay for Kids Crafts School Projects Slime Making Kits
- Price
- $8.96
- Rating
- 4.4/5
- Reviews
- 688
- Age
- 6y ago

LitoJoy White Air Dry Foam Clay 1.1lbs/500g Soft & Easy to Mold
- Price
- $14.26
- Rating
- 4.8/5
- Reviews
- 128
- Age
- 1y ago

Moldable Cosplay Foam Clay (White) High Density and Hiqh Quality for Intricate Designs | Air Dries to Perfection for Cutting with a Knife or Rotary Tool Sanding or Shaping
- Price
- $13.23
- Rating
- 4.5/5
- Reviews
- 6,209
- Age
- 6y ago

Xuyyicao 36 Colors Air Dry Clay Magic Modeling Clay with Tools Ultra Light DIY Modeling Clay for Kids Children DIY Crafts Creative Art Crafts
- Price
- $8.48
- Rating
- 4.4/5
- Reviews
- 506
- Age
- 5y ago
Newest
by launch date
LitoJoy White Air Dry Foam Clay 1.1lbs/500g Soft & Easy to Mold
- Price
- $14.26
- Rating
- 4.8/5
- Reviews
- 128
- Age
- 1y ago

LitoJoy White Air Dry Foam Clay 100g/3.5oz Soft & Easy to Mold
- Price
- $9.01
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 1y ago

White Air Dry Foam Clay for Kids - 3.3 Pounds Soft Bulk Modeling Clay with Carrying Case & Airtight Zip-Seal Bags - Perfect for Arts & Crafts Molding Slime Cosplay Armor | No-Mess Non-Stick
- Price
- $28.46
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 1y ago

RAINFLOW White Foam Clay - Moldable Cosplay Foam Clay Soft Squishy
- Price
- $7.89
- Rating
- 4.1/5
- Reviews
- 205
- Age
- 1y ago

36 Pack White Air Dry Foam Clay 12.6oz Modeling Foam Clay White Soft Modeling Clay for Arts & Crafts Birthday Gift Family & Classroom Rewards
- Price
- $9.02
- Rating
- 4.5/5
- Reviews
- 5,798
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
38
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 98%
Open market
28%
- ifergoo17%
- Daiso Japan16%
- Original Stationery15%
- OJYUDD11%
- Artsity7%
- SCS Direct6%
Demand
Clay for Slime search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Clay for Slime search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- soft clay60K/yr
- clay for slime60K/yr
- daiso clay59K/yr
- slime clay41K/yr
- soft clay for slime20K/yr
- daiso clay for slime5K/yr
- daiso soft clay4K/yr
- air dry clay for slime4K/yr
- clay soft3K/yr
- butter clay3K/yr
Reviews and returns
What reviews say buyers love and hate about Clay for Slime
We read the reviews and the return reasons for every product selling here.
“Its very dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clay for Slime questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









