clay for slime
Worth a lookShows low returns (1.3%), but a deep review moat (3,985 avg reviews) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Growth
Good+37.1%90-day search growth — must beat 0% to launch
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good$4.14–$29.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.72avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$106K$106K/yr · 218K searches
Review moat
Okay3,984.75avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, clay for slime is a $106K/yr Amazon United States market (218K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
clay for slime market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $117K–$147K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #129
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 5.3%
- Avg brand age
- 56 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
40
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
22%
- Daiso23%
- ifergoo14%
- Original Stationery14%
- OJYUDD10%
- Artsity9%
- YACHIYO7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +37.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top clay for slime search terms
- clay for slime52K/yr
- daiso clay52K/yr
- soft clay48K/yr
- slime clay37K/yr
- soft clay for slime17K/yr
- daiso clay for slime4K/yr
- air dry clay for slime4K/yr
- japanese clay3K/yr
Top clay for slime products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Soft Clay (2 Set white)
Daiso$10.494.4★1,471 rev
Original Stationery Soft Clay for Slime 230 g (8.1 oz) White Foam Clay Add-in for Slime Making Stretchy Air-Dry Butter Texture Birthday Craft Gift for Kids
Original Stationery$10.164.6★6,410 rev
36 Pack White Air Dry Foam Clay 12.6oz Modeling Foam Clay White Soft Modeling Clay for Arts & Crafts Birthday Gift Family & Classroom Rewards
OJYUDD$9.084.5★5,756 rev
White Air Dry Foam Clay Total 8oz - Super Soft Modeling Clay for Kids Age 3-12 Ultra Light Safe & Non-Toxic Molding Clay Perfect for Arts & Crafts Gift for Boys and Girls 24-Set of 0.33oz Bags
Artsity$12.014.6★400 rev
ifergoo Air Dry Clay 36 Colors Magic Foam DIY Molding Clay for Slime add ins & Slime Supplies Easy to use Great Gift for Kids (Packaging May Vary)
ifergoo$10.264.5★4,429 rev
Newest
by launch date
White Slime Clay Modeling Air Dry Foam Clay for Kids(4 Pack) Slime Making Kit for Girls Ages 8-12 Add to Glue to Make Butter Slime Arts & Crafts Fake Bake 240 g/8.46 oz
LEICHTEN$8.4832 rev
White Air Dry Foam Clay for Kids - 3.3 Pounds Soft Bulk Modeling Clay with Carrying Case & Airtight Zip-Seal Bags - Perfect for Arts & Crafts Molding Slime Cosplay Armor | No-Mess Non-Stick
Artsity$28.4081 rev
RAINFLOW White Foam Clay - Moldable Cosplay Foam Clay Soft Squishy Molding Perfect for Arts and Crafts Projects Creative Art Supplies with Sculpting Tools
RAINFLOW$6.97168 rev
36 Pack White Air Dry Foam Clay 12.6oz Modeling Foam Clay White Soft Modeling Clay for Arts & Crafts Birthday Gift Family & Classroom Rewards
OJYUDD$9.085,756 rev
ifergoo White Air Dry Clay Foam Magic Modeling Clay for School Art & Craft Project Refill White Clay for Kids Slime Supplies Super Light & Soft Non-Sticky Non-Toxic Age 3-12 Boys and Girls Gift
ifergoo$6.884,429 rev
Trending
90-day click momentum
BOHS Foam Clay Pro - 3 lbs Bucket Air Dry No Cracks No Stains - Modeling Clay for Adult Arts & Crafts Projects Cosplay Items Figurines - Age 3 Years & up
BOHS$29.404.7★
ifergoo Foam Modeling Clay White Air Dry Clay Super Light Magic Clay for School Art & Craft Project Soft No-Sticky & Non-Toxic Best Gift for Age 3-12 Kids
ifergoo$6.974.5★
ifergoo White Air Dry Clay Foam Magic Modeling Clay for School Art & Craft Project Refill White Clay for Kids Slime Supplies Super Light & Soft Non-Sticky Non-Toxic Age 3-12 Boys and Girls Gift
ifergoo$6.884.5★
RAINFLOW White Foam Clay - Moldable Cosplay Foam Clay Soft Squishy Molding Perfect for Arts and Crafts Projects Creative Art Supplies with Sculpting Tools
RAINFLOW$6.974.0★
Xuyyicao 36 Colors Air Dry Clay Magic Modeling Clay with Tools Ultra Light DIY Modeling Clay for Kids Children DIY Crafts Creative Art Crafts
Xuyyicao$8.684.5★
What buyers say about clay for slime
What buyers praise and complain about, mined from review topics.What buyers love
“entertained”
“Ease of use”
“Great quality for price point”
“Good value for money”
“Colors were bright”
“This has become my favorite material to finish off my sculptures”
“Really soft”
“Great for family fun and creativity”
“To dry faster”
“It was a gift”
What buyers complain about
“A little slow to dry”
“breakable”
“Its an off white”
“Its HARD”
“Not easy to use”
“Awful quality”
“Not worth the cost”
“It does not adhere to itself very well making it harder to work with or create detailed scultures”
“Bags arent big enough”
“Its very much plasticy and foamy”
Top return reasons
Common questions
- Is clay for slime profitable to sell on Amazon United States?
- The niche generates $106K/yr across 20 tracked products. 90-day search growth is +37.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the clay for slime niche?
- 14 brands and 40 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in clay for slime?
- Top complaints mined from reviews: Moist/Dry, Durability, Color. The return rate is 1.3%.
- When does demand for clay for slime peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the clay for slime niche?
- Listings span $4.14–$29.40; the average listing price is $11.72 (sweet spot $15–$100). The average incumbent carries 3,985 reviews — the moat a new listing must climb.