Is clay earring making kit profitable to sell on Amazon United States?

The niche generates $92K/yr across 33 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the clay earring making kit niche?

26 brands and 47 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in clay earring making kit?

Top complaints mined from reviews: Color, Size-Overall, Hard Feel. The return rate is 1.1%.

When does demand for clay earring making kit peak?

Demand peaks in Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the clay earring making kit niche?

Listings span $5.79–$49.52; the average listing price is $18.74 (sweet spot $15–$100). The average incumbent carries 1,886 reviews — the moat a new listing must climb.

clay earring making kit

Worth a look

Shows low returns (1.1%), but a small market ($92K/yr) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$18.74

avg listing price — sweet spot $15–$100

Brand share

Great54%

top-5 brand share — no brand owns this niche

Price range

Great$5.79–$49.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,886.27

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$92K

$92K/yr · 199K searches

Growth

Bad-4.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, clay earring making kit is a $92K/yr Amazon United States market (199K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

clay earring making kit market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $94K–$112K; units × avg price
Conversion rate: 2.5%
Avg BSR: #269
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 9.4%
Avg brand age: 34 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 falling

Sellers

Top-5 brand share

54%

Top 20: 94%

Top-5 click share

50%

Top 20: 86%

Open market

40%

Snoghmil16%
JOiFULi16%
Lucomb10%
CiaraQ7%
Keoker6%
ARTME5%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — -4.3% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.5×

Open Trend

Top clay earring making kit search terms

clay earring making kit38K/yr +5.1%2.4% conv.
clay jewelry making kit24K/yr -1.3%2.3% conv.
polymer clay earring making kit10K/yr +81.0%1.9% conv.
polymer clay for jewelry making11K/yr +12.1%1.7% conv.
clay jewelry making supplies15K/yr -4.6%0.9% conv.
clay for jewelry making8K/yr +1.0%1.5% conv.
polymer clay jewelry making kit6K/yr -2.3%1.5% conv.
polymer clay jewelry kit13K/yr -32.8%1.2% conv.
polymer clay jewelry making supplies7K/yr +34.2%0.8% conv.
clay earring kit7K/yr +13.3%2.8% conv.

All search terms

Top clay earring making kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Clay Earring Making kit 32 Cutters 24 Clay 30 Hooks&Rings Gift Box for Teen

Snoghmil$21.394.4★580 rev

JOiFULi 132 Pc- Complete DIY Friendship Craft Set for Teens Ages 12+ Aesthetic Polymer Clay Earring Jewelry Craft Making Set

JOiFULi$19.234.6★352 rev

Polymer Clay Earring Making Kit- 30 Clay Earring Cutters 24 Color Polymer Clay 8 Circle Cutters Rollers B7000 Glue 640 PCS Earrings Making Tools Accessories for Jewelry DIY (Instructions Include)

Lucomb$24.234.2★443 rev

CiaraQ 50-Color Polymer Clay Oven Bake Modeling Kit

CiaraQ$19.254.5★12,033 rev

Keoker 123 PCS Clay Earring Making Kit Polymer Clay Jewelry Making Kit for Teens and Adults Fashion Designer Kits Polymer Clay Earrings Kit Crafts Great Gifts

Keoker$49.524.4★134 rev

Newest

by launch date

Patemby 135Pcs Clay Earring Jewelry Making Kit for Art Crafts Teen Adults

Patemby$17.378 rev

4mo ago

Artecho Polymer Clay Kit 70 Colors Oven Bake Clay

Artecho$19.0168 rev

5mo ago

Fesorsi 800 Pcs Clay Earring Making Kit 67 Polymer Clay Molds Stainless Steel Polymer Clay Tools with 8 Circle Cutters 1 Clay Letter Stamps and 710 Pcs Earring Accessories for DIY Jewelry

Fesorsi$16.4561 rev

1y ago

Fesorsi 772 Pcs Clay Earring Making Kit 39 Polymer Clay Molds Stainless Steel Polymer Clay Tools with 8 Circle Cutters 1 Clay Letter Stamps and 710 Pcs Earring Accessories for DIY Jewelry

Fesorsi$12.5561 rev

1y ago

Artme Polymer Clay 116 Colors Oven Bake Modeling Clay Starter Kits for Kids Creative Polymer Clay Kit with Sculpting Tools and Jewelry Accessories Non-Toxic Ideal DIY Gifts for Adults and Teens

ARTME$29.36200 rev

2y ago

What buyers say about clay earring making kit

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“The tools are great”

Color12%

“Colors are vibrant”

Fun/Entertainment Experience12%

“Fun for the kids”

Ease Of Use10%

“Easy to work with”

Value For Money9%

“Excellent kit for the price”

Material Quality4%

“this material is perfect for both”

Advertised Vs Actual Product4%

“As advertised”

Gifting Purpose3%

“Great gift to have sent”

Durability2%

“Very durable”

Instructions/User Manual/Troubleshooting2%

“The instructions were easy to follow”

What buyers complain about

Color10%

“The color does not stay”

Size-Overall8%

“Very small”

Hard Feel8%

“Too hard”

Adhesion/Stickiness7%

“Sticks to absolutely everything”

Material Quality6%

“There must be lots of plasticizer in this clay”

Ease Of Use4%

“hard to use”

Durability4%

“Broke before we could wear them”

Quality-Overall3%

“Not the best quality”

Moist/Dry3%

“It was too wet”

Value For Money3%

“Especially not at this price”

Top return reasons

Size-Overall24%

Material Quality12%

Value For Money10%

Advertised Vs Actual Product7%

Hard Feel6%

Color6%

Adhesion/Stickiness5%

Quality-Overall4%

Defective Material/Parts4%