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Clay Date Night Kit

Maybe

An estimated 1.0% of orders come back. But shoppers spend an estimated $46K a year here, so Clay Date Night Kit is a Maybe.

Filters Trending
Flapen Score
50
50 / 100
Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 46
Market size
$46K/yr32K searches / yr
90-day growth
+104.4%search demand this quarter
Competition
85%top-5 click share · 9 brands · 13 sellers

Flapen Score

Clay Date Night Kit against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Clay Date Night Kit is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clay Date Night Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Clay Date Night Kit 32K times last year and spent an estimated $46K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +104.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
+104.4%
Conversion, latest week
5.5%
Market size, estimated
$46Ka year
Peak month
December4.8× the quietest month
Top search term
clay date night kit21K searches a year

02 · Price

A sale here is worth $26.79.

Listings sell for $26.79 on average, from $7.55 to $62.42. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $26.79 that is $3K to $7K a year per listing.

Average price
$26.79inside the $15 to $100 sweet spot
Price range
$7.55–$62.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #110 within Ceramics & Pottery. It carries 2,992 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#110in Ceramics & Pottery
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
2,992per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Clay Date Night Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

13

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

7%

  • Brand 141%
  • Brand 226%
  • Brand 310%
  • Brand 48%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

Clay Date Night Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJulAug

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Clay Date Night Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clay date night kit21K/yr
  • clay date9K/yr
  • clay date kit2K/yr

Reviews and returns

What reviews say buyers love and hate about Clay Date Night Kit

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Moist/Dry”
1.0%of orders come back
“Clay was dry”
A buyer, on “Moist/Dry”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Clay Date Night Kit questions

Answered from the same tracked data.