Clay Date Night Kit
MaybeAn estimated 1.0% of orders come back. But shoppers spend an estimated $46K a year here, so Clay Date Night Kit is a Maybe.
- Flapen Score
- 50 / 100Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 4650
- Market size
- $46K/yr32K searches / yr
- 90-day growth
- +104.4%search demand this quarter
- Competition
- 85%top-5 click share · 9 brands · 13 sellers
Flapen Score
Clay Date Night Kit against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Clay Date Night Kit is stronger. Inside it, weaker.
Market
The Clay Date Night Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Clay Date Night Kit 32K times last year and spent an estimated $46K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +104.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.
- Searches, last 12 months
- 32K
- Growth, 90 days vs prior 90
- +104.4%
- Conversion, latest week
- 5.5%
- Market size, estimated
- $46Ka year
- Peak month
- December4.8× the quietest month
- Top search term
- clay date night kit21K searches a year
02 · Price
A sale here is worth $26.79.
Listings sell for $26.79 on average, from $7.55 to $62.42. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $26.79 that is $3K to $7K a year per listing.
- Average price
- $26.79inside the $15 to $100 sweet spot
- Price range
- $7.55–$62.42
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #110 within Ceramics & Pottery. It carries 2,992 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #110in Ceramics & Pottery
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 2,992per listing
- Listings tracked
- 11
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Clay Date Night Kit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Aestd-ST Polymer Clay Kit 50 Colors Oven Bake Modeling Clay for Kids
- Price
- $19.37
- Rating
- 4.6/5
- Reviews
- 5,531
- Age
- 5y ago

Air Dry Clay 36 Colors Modeling Magic Clay for Kids
- Price
- $9.61
- Rating
- 4.5/5
- Reviews
- 4,102
- Age
- 3y ago

Air Dry Modeling Clay Kit - 24 Colors with 3 Sculpting Tools - Magic Foam Clay for Kids & Adults - DIY Molding Gift for Boys & Girls
- Price
- $9.64
- Rating
- 4.6/5
- Reviews
- 1,806
- Age
- 5y ago

CyAJM Polymer Clay 50 Colors Oven Bake Modeling Clay Kit with Jewelry Tools
- Price
- $19.28
- Rating
- 4.5/5
- Reviews
- 2,865
- Age
- 5y ago

Air Dry Clay 24 Colors Modeling Magic Clay for Kids
- Price
- $7.55
- Rating
- 4.5/5
- Reviews
- 4,102
- Age
- 3y ago
Trending
estimated 90-day click momentum
The Couples Painting Game Date Night Card & Painting Kit | Fun DIY Activity with Prompts Challenges & Questions for Deeper Connection Meaningful Games for Adults and Teens 2 Players
- Price
- $28.71
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 8mo ago

Artpar 52 Colors Polymer Clay Kit Oven Bake Modeling Clay for Kids Adults
- Price
- $19.77
- Rating
- 4.6/5
- Reviews
- 199
- Age
- 1y ago

Aestd-ST Polymer Clay Kit 50 Colors Oven Bake Modeling Clay for Kids
- Price
- $19.37
- Rating
- 4.6/5
- Reviews
- 5,531
- Age
- 5y ago

Air Dry Clay 24 Colors Modeling Magic Clay for Kids
- Price
- $7.55
- Rating
- 4.5/5
- Reviews
- 4,102
- Age
- 3y ago

Air Dry Modeling Clay Kit - 24 Colors with 3 Sculpting Tools - Magic Foam Clay for Kids & Adults - DIY Molding Gift for Boys & Girls
- Price
- $9.64
- Rating
- 4.6/5
- Reviews
- 1,806
- Age
- 5y ago
Newest
by launch date
The Couples Painting Game Date Night Card & Painting Kit | Fun DIY Activity with Prompts Challenges & Questions for Deeper Connection Meaningful Games for Adults and Teens 2 Players
- Price
- $28.71
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 8mo ago

Artpar 52 Colors Polymer Clay Kit Oven Bake Modeling Clay for Kids Adults
- Price
- $19.77
- Rating
- 4.6/5
- Reviews
- 199
- Age
- 1y ago

Pottd Air Dry Clay for Adults Date Night Special Edition. Beginners Home Pottery Kit. DIY Craft Kit for Adults. Kit Includes: Air-Dry Clay Tools Paints Brushes Sealant How-to-Guides
- Price
- $52.66
- Rating
- 4.4/5
- Reviews
- 98
- Age
- 2y ago

CiaraQ 50-Color Polymer Clay Oven Bake Modeling Kit for Kids & Beginners
- Price
- $19.17
- Rating
- 4.5/5
- Reviews
- 12,074
- Age
- 3y ago

Air Dry Clay 36 Colors Modeling Magic Clay for Kids
- Price
- $9.61
- Rating
- 4.5/5
- Reviews
- 4,102
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
13
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
7%
- Aestd-ST41%
- ESSENSON26%
- Exptolii10%
- CyAJM8%
- Pott'd5%
- Sculpd3%
- Open — no brand owns it (3 brands, 7%)
Demand
Clay Date Night Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.8×
Search terms
Top Clay Date Night Kit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- clay date night kit21K/yr
- clay date9K/yr
- clay date kit2K/yr
Reviews and returns
What reviews say buyers love and hate about Clay Date Night Kit
We read the reviews and the return reasons for every product selling here.
“Clay was dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clay Date Night Kit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









